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Premier Sotheby’s International Realty Seeks COPYWRITER

COPYWRITER

Premier Sotheby’s International Realty is the market leader for luxury real estate in Southwest Florida. The firm has nearly 800 associates and employees in more than twenty-four locations in Marco Island, Naples, Bonita Springs, Sanibel/Captiva, Venice, Lakewood Ranch, Sarasota, Longboat Key, Clearwater, St. Pete, South Tampa, Florida and Linville and Charlotte in North Carolina.

We are seeking a qualified candidate for a Copywriter position in our Marketing Department. This individual will be responsible for utilizing various writing styles to create compelling content for a broad range of marketing collateral. Projects will include web and social media content, advertisements, advertorials, direct mail and email promotions, and other custom content as needed. The Copywriter will maintain a consistent voice in their work and ensure that all copy adheres to brand messaging and style guidelines. The Copywriter will direct report to the PR & Communications Manager.

SUMMARY

Responsible for brainstorming, creating, and transforming ideas into words for web and social media content, advertorials, advertisements, flyers, direct mail literature, and various marketing collateral material.

RESPONSIBILITIES

  • Write creative copy for ads, brochures, websites, and other means of advertising.
  • Research the architectural elements of properties.
  • Determine what makes products appealing to luxury consumers.
  • Work with art directors to create ideas.
  • Update digital media with timely content.
  • Perform search engine optimization techniques.
  • Revise, edit, and proofread content as needed or directed by clients.
  • Respond to feedback in a timely manner.
  • Work within tight deadlines.
  • Proofread copy for spelling and grammar errors.
  • Research competitors and stay abreast of market trends.
  • Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team.
  • Write press releases announcing new properties, new associates, significant sales, etc.

REQUIREMENTS

  • Bachelor’s degree in journalism, communications, English, marketing, philosophy or a similar discipline.
  • Expert communication skills.
  • Strong time management skills, including the ability to work on multiple projects simultaneously while under tight deadlines.
  • Experience working in an editorial driven environment, preferably in agency, publishing, media or broadcasting.
  • The ability to write concise, attention-grabbing copy that encourages the reader to take the desired action.
  • Excellent spelling and grammar skills.
  • An understanding of how copy works visually in the context of print and digital collateral.
  • The ability to produce English-language content that can be translated easily into multiple languages.
  • Experience writing about real estate.
  • Familiarity with AP style.
  • Strong project management skills – the ability to own and drive project schedule from start to finish.
  • Familiar with digital marketing strategies and content strategies, such as SEO and Social Media.
  • Strong creativity and passion for creating responsive, original and interesting content.

If interested, contact Jama Dock, Manager, Public Relations & Communications at jama.dock@sothebysrealty.com

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Premier Sotheby’s International Realty Seeks COMMUNICATIONS SPECIALIST

COMMUNICATIONS SPECIALIST

Premier Sotheby’s International Realty is the market leader for luxury real estate in Southwest Florida. The firm has nearly 800 associates and employees in more than twenty-four locations in Marco Island, Naples, Bonita Springs, Sanibel/Captiva, Venice, Lakewood Ranch, Sarasota, Longboat Key, Clearwater, St. Pete, South Tampa, Florida and Linville and Charlotte in North Carolina.

The Communications Specialist is responsible for writing keyword-rich copy and concepts for the execution of marketing luxury properties, and ultimately creating a steady flow of branded content such as web and social media content, ads and advertorials, video scripts, and other custom content for media campaigns. This position polishes internal as well as sales associate messaging in marketing and advertising as well as creates, coordinates and repurposes brand content internally and externally across various channels including brand and media partner websites, video platforms, publication and social media platforms. The Communications Specialist will direct report to the PR & Communications Manager.

RESPONSIBILITIES

Contributor to idea sharing, including development of creative pitches to appropriate media targets.

Team contributor for content marketing initiatives, including proprietary magazine publications, email newsletters and website content.

Creative writing skills including (but not limited to) press releases, byline articles, newsletters, memos, pitch letters, fact sheets and speeches.

REQUIREMENTS

  • Bachelor’s degree in journalism, communications, English, marketing, philosophy or a similar discipline.
  • Expert communication skills.
  • Strong time management skills, including the ability to work on multiple projects simultaneously while under tight deadlines.
  • Experience working in an editorial driven environment, preferably in agency, publishing, media or broadcasting.
  • The ability to write concise, attention-grabbing copy that encourages the reader to take the desired action.
  • Excellent spelling and grammar skills.
  • An understanding of how copy works visually in the context of print and digital collateral.
  • The ability to produce English-language content that can be translated easily into multiple languages.
  • Experience writing about real estate.
  • Familiarity with AP style.
  • Strong project management skills – the ability to own and drive project schedule from start to finish.
  • Familiar with digital marketing strategies and content strategies, such as SEO and Social Media.
  • Strong creativity and passion for creating responsive, original and interesting content.

If interested, contact Jama Dock, Manager, Public Relations & Communications at jama.dock@sothebysrealty.com

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May 2015 Lunch N Learn – Reaching the Multicultural Audiences of Southwest Florida

Mayela Rosales

Mayela Rosales

Reaching the Multicultural Audiences of Southwest Florida

Did you know…

  • The Hispanic Market is the fastest growing economic sector in the United States
  • In SWFL, 23% of the overall population is Hispanic
  • Hispanic-centric media messaging is growing

Have you considered this growing audience? Are the methods you are using to reach them still viable? Want to learn the latest statistics, research and insights for communicating to this audience segment? Join us at our May lunch-n-learn session to learn more from Mayela Rosales, Co-Founder/Executive Vice President of Media Vista Group, LLC.

Presented by Mayela Rosales

To Register – Click Here

Bio:

Mayela Rosales

Mayela Rosales is Co-Founder/Executive Vice President of Media Vista Group, LLC, the largest Hispanic media company in Southwest Florida whose broadcast properties include Univision and UniMas in Ft. Myers-Naples as well as Azteca America Ft. Myers-Naples.  MVG also owns and operates Univision Minneapolis and Univision Kansas City.  Its holdings include the D’Latinos television program; D’Latinos Magazine, a monthly Spanish language lifestyle publication; and www.dlatinos.com, a Spanish interactive portal.

Mayela is the lead host of D’Latinos, the first and longest-running television program in Southwest Florida, celebrating its 13th year of continuous broadcast.  A year after launching the D’Latinos program, Mayela and her husband Orlando expanded the brand to the print and digital sides, publishing D’Latinos Magazine in 2003 and adding dlatinos.com, a Spanish interactive portal.

Media Vista grew quickly under Mayela’s stewardship, taking a mayor step in 2006 with the acquisition of its first television station, the Azteca America affiliate in Southwest Florida.  Continuing its strong growth, the company announced the acquisition of three Univision affiliates – in Fort Myers-Naples, Minneapolis and Kansas City in December 2012.

Mayela serves on the Boards of many civic and charitable organizations in Southwest Florida including: the Greater Naples Chamber of Commerce, The Conservancy of Southwest Florida, The SWFL Chairman’s Board of the American Heart Association and The Fifth Third Bank among others.  She has also supported and served for many years on the Boards of The Children’s Museum of Naples, the American Red Cross, Catholic Charities, Literacy Volunteers, American Heart Association, Cancer Alliance of Naples, among many others.

Mayela has received numerous personal recognitions.  Among them, April 1st was proclaimed as  “Mayela Rosales Day” by the Mayor of the City of Cape Coral, the Honorable Arnold Kempe, in honor of her civic and charitable contributions to the Hispanic community.  In 2009, Congressman Mario Diaz-Balart honored her as one of the 100 Most Influential Latinas in the USA.

Family is extremely important to Mayela and the reason why she works so hard to empower her 2 boys, Gabriel and Daniel, and to inculcate in both an appreciation for their civic duty through volunteer work at their church.  In regards to her husband, Mayela affirms in her words, “My husband Orlando is my soul mate, an inspiring life partner and brilliant CEO.”

Originally, from Maracaibo, Venezuela, Mayela has a degree in Journalism and Mass Communications from the University of Zulia, Venezuela, with concentration in Broadcasting and Creative TV Spot Production.  In 2008, she graduated from the Broadcast Leadership Training program of the National Association of Broadcasters in Washington DC.

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Grace Place Seeks Communications Manager

Position: Communications Manager
Reports to: Director of Development
Position Status: Full-time

Overall Responsibility
Working under the Director of Development as a part of the Development team, the Communications Manager will be responsible for all internal/external communications and development materials, public relations, and website/social media presence to consistently, dynamically and strategically promote Grace Place and its mission.

Duties and Responsibilities

  • Responsible for the development and ongoing oversight of the organization’s annual communications plan.
  • Manage all media contacts.
  • Develop ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of the organization and its services.
  • Manage public relations campaign (includes producing and following quarterly schedule and incorporating all timely media pitches that will arise).
  • Develop, manage and produce all organizational communication materials, including, e-communication campaign, newsletters, annual reports, brochures, leaflets, press releases, program flyers and development and event collaterals.
  • Develop and update organization’s messaging (including umbrella statement for press releases, elevator pitch for board members and case statement).
  • Responsible for building, enhancing, maintaining and updating website content to serve needs of multiple constituencies, including donors, clients, community partners and grantors, etc.
  • Write new website content, and coordinate production of graphics and other web elements.
  • Manage social media properties and create content strategy for organization on Facebook, Twitter, LinkedIn, and custom social networks.
  • Develop and maintain key long-term relationships with community groups; especially with community groups holding third party fundraising events.
  • Project a positive and professional image at all times within the community.
  • Assist in the researching of facts, background information and other required data for grant/proposal and other development/communication activites.
  • In collaboration with the Director of Development assist in the planning, implementation and execution of Grace Place cultivation events.

Knowledge, skills and abilities

  • Professional, confidential, honest, and reliable person. Must have an even disposition with a poised confidence and have the ability to deal effectively and politely with people from different backgrounds, experience levels and in all types of situations. Must have the capability to evaluate problems accurately and display good judgment.
  • Will have access to and use of confidential information pertaining to donors, supporters, volunteers, and constituents and must have a good sense of diplomacy.
  • Highly organized, detail-oriented, and have the ability to work independently, competently and efficiently in a multi-task environment.

Minimum Qualifications

  • Bachelor’s degree.
  • Minimum three years experience in communications, marketing, journalism etc.
  • Minimum two years experience on a development team.
  • Functional expertise in the use of Microsoft Word and Publisher, InDesign, Photoshop, website management (knowledge of WordPress preferred), social media marketing and Raiser’s Edge (or similar fundraising database).
  • Excellent verbal and written communication skills.
  • Commitment to the mission and core values of the organization.

www.graceplacenaples.org

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April 2015 Lunch N Learn – What Drives Choice and Behavior?

Michelle Hinson

Michelle Hinson

What Drives Choice and Behavior?

The Institute for Public Relations (IPR) is an independent nonprofit foundation dedicated to the science beneath the art of public relations™.  They focus on research that matters to the practice, providing timely insights and applied intelligence that professionals can put to immediate use.

At this session, IPR Chair Michelle Hinson will shape her talk around one of IPR’s priority research topic areas which focuses on what drives choice and changes behavior.

Michelle will address the following:

  • What we can draw from behavior sciences, sociology, psychology and neuropsychology to apply to public relations practice?
  • What are the emotional and rational drivers of belief, commitment and behavior?
  • How do different stakeholders – and different generations – process differently in this regard?

Michelle is an industry leader in media monitoring, public relations measurement and data analytics. One of her goals for the Measurement Commission is to ensure full-fledged measurement literacy in the PR profession.

To learn about the IPR visit: www.instituteforPR.org

Presented by Michelle Hinson

To Register – Click Here

Bio:

Michelle Hinson

Michelle Hinson was recently named Sales Director for PR Measurement at CyberAlert, an industry leader in media monitoring, public relations measurement and data analytics. She is also an adjunct instructor in the Department of Public Relations at the University of Florida teaching classes on public relations strategy and writing.

Michelle’s communication career includes stints in healthcare and nonprofit public relations. For 16 years, Michelle worked for the Institute for Public Relations (IPR) in various positions ending as the director of development. IPR is an independent foundation dedicated to the science beneath the art of public relations, located at the College of Journalism and Communications at the University of Florida.

She is chair of IPR’s Measurement Commission, a think tank dedicated to developing and promoting standards and best practices for research, measurement, and analytics that contribute to ethical, strategic and effective public relations. She chaired the 2014 Measurement Summit, an annual gathering of research practitioners and thought-leaders in measurement and evaluation and is slated to chair the 2015 event.

Michelle is the Chief Financial Officer for the International Public Relations Research Conference. She is a charter member and a past president of the North Central Florida Chapter of the Association of Fundraising Professionals (AFP). She is also a member of the Public Relations Society of America. In addition, Michelle is co-author of a number of research papers and reports that have been presented at academic and professional conferences.

She is a graduate of the University of Florida with a B.A. in sociology and earned a Master’s Degree in Philanthropy & Development from Saint Mary’s University of Minnesota. Michelle is currently a PhD candidate in Public Policy and Administration with a specialization in nonprofit management and leadership at Walden University. Her dissertation is looking at message development and social media use by nonprofit organizations.

Michelle pens Michelle Unfiltered—Measurement and Other Things That Make Me Go Hmmmm for The Measurement Standard and is a blog contributor for The Measurement Advisor and Research Conversations. Her 18-year old daughter, Hailey, never ceases to remind her of just how little she really knows.

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Restaurant Group Seeks Qualified Part-time Digital Brand Ambassador

We seek: a Part-time Digital Brand Ambassador to assist in developing, implementing and tracking campaigns across all digital channels including periodic uploading of website content, sleuthing the internet for online brand consistency, placing paid ads and posts on social media platforms and executing email campaigns on behalf of our brands.

You are: Flexible in your schedule. As comfortable working alone as you are in a crowded restaurant setting. Technologically astute and you love working with data. Creative and able to brainstorm. A good writer with a reasonable grasp on spelling and grammar. You love marketing and have a positive attitude about the brand/s you represent.

We require: Twenty hours per week to start; a few work hours per week will include evenings and possibly weekends on site inside of two local restaurants for the purpose of creating in-the-moment, experience-related, share-worthy posts on social media (including photos when appropriate).

Our ideal candidate is a quick study with a teachable spirit and has a working knowledge of digital terminology such as SEO, API, AB Testing, click through rates, open rates, FTP, WordPress, cloud-based technology, webinars, etc. and has hands-on experience in data/database management and social media for the purposes of marketing.

You will: Have access to your own reliable computer hardware (PC preferred based on current software in use), mobile phone and reliable transportation. Travel minimally between Estero and Naples at varying intervals. Work with the marketing manager and restaurant managers in a team environment while also determining your own self-starting tasks which may differ from day to day, but will include any combination of the following:

  • Work together with marketing manager to develop, execute, measure and optimize online and email marketing campaigns across multiple platforms
  • Engage in target marketing strategies with marketing manager to cull member/subscriber data for list segmentation and targeted content creation
  • Ensure that all digital marketing channels are aligned with brand marketing calendars
  • Manage online reputation, review platforms and social media postings
  • Curate content and optimize it for social media and website platforms
  • Manage and periodically update website content in WordPress
  • Serve as a day-to-day contact for marketing manager, restaurants and senior leadership
  • Track, measure and report online marketing performance on a regular basis
  • Communicate to senior leadership regarding online marketing strategies and tactics
  • Evaluate and recommend new online marketing opportunities and technologies

To apply, please send resume and cover letter, including phone contact information, to RestaurantDigitalBrandAmbassador@yahoo.com. Only resumes with cover letters will be reviewed. Qualified candidates will be background checked prior to further consideration. Thank you! We hope to speak with you soon.

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Shell Point Retirement Community – Digital Media Specialist

Job: Digital Media Specialist

The Shell Point Retirement Community is seeking a qualified candidate who will post and update all organizational information and leads on all of their organizational websites. This person will also ensure the accuracy and timeliness of all electronically posted information. For more information on the position and/or to apply, visit http://jobs.shellpoint.org/digital-media-specialist/job/5187487.

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SCCF (the Sanibel-Captiva Conservation Foundation) Public Outreach Coordinator

anniversary  logo_2c 3 Meg SCCF (the Sanibel-Captiva Conservation Foundation) is soliciting emails of interest and attached resumes for its new Public Outreach Coordinator position. This new communications position will be responsible for developing and executing a comprehensive plan encompassing social media, print- and web-based promotion of SCCF’s mission, staff and projects.

The position will work towards becoming an SCCF spokesperson, able to speak fluently about SCCF’s work. Replies can be sent to Karen Nelson at knelson@sccf.org. Questions can also be directed to Ms. Nelson at 239-472-2329.

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March 2015 Lunch N Learn – Community Engagement Case Study: The Blue Zones Initiative

Dr. Allen Weiss

Dr. Allen Weiss

Community Engagement Case Study: The Blue Zones Initiative

Creating healthier, happier and more productive residents. That’s the goal of the NCH Healthcare System as we transform from a “repair shop” to a change agent focused on prevention.

Eighty percent of the factors which influence health are under our control.

NCH, along with the help of community partners, is launching a major initiative that uses scientific research to help southwest Florida boost our well-being.  It’s called the Blue Zones Project(r) and it has been successfully implemented in 13 communities across the country.  In every case there’s been demonstrable progress in improving the well-being of participating communities.

The Blue Zones Project is a community-wide initiative designed to make healthy choices easier.  It encourages sustainable changes in our built environment and social networks, often suggesting policy changes involving worksites, schools, restaurants, grocery stores and neighborhoods.

Presented by Dr. Allen Weiss

To Register – Click Here

Bio:

Dr. Allen Weiss

President and CEO of NCH Health System and leading advocate of the Collier County Blue Zones Community initiative.

Dr. Allen Weiss was appointed President and CEO of the NCH Healthcare System in September, 2006. Previously, he was President for over six years. He is responsible for a 715 bed, two-hospital integrated health care system in Naples, Florida. NCH is one of only thirty hospitals in the country affiliated with Mayo Clinic. NCH has been named three times by U. S. News and World Report as best in the region and among the top 10% best cardiovascular surgical programs according to Society of Thoracic Surgery based on objective data.

After graduating from Columbia University’s College of Physicians and Surgeons and subsequently completing his training at both the New York Presbyterian Hospital and Hospital for Special Surgery of Cornell University, he had a solo practice in Rheumatology, Internal Medicine, and Geriatrics for twenty-three years. He is board certified in all three specialties and is recognized both as a Fellow of the American College of Physicians and a Fellow of the American College of Rheumatology.

His interest in the development of the three core competencies of the NCH Healthcare System—demonstrated quality, operational efficiency and fiscal responsibility—began during his executive MBA program at Florida Gulf Coast University where he was subsequently named Distinguished Alumnus. Dr. Weiss also has led a very successful physician hospital organization that has recently developed expertise in utilization and case management while working with physicians to measure and demonstrate quality. At the state level, Dr. Weiss led the Quality committee of the Healthy Florida Foundation that subsequently shared recommendations for evidenced based medicine to transform healthcare. In 2008, he received Distinguished Executive of the Year recognition from the Women’s Bar Association. In 2010, he was recognized as one of the Men & Women of the year by Gulfshore Life.

In July 2005, Dr. Weiss had the honor of expressing his views with the U.S. House Ways and Means Health Subsection concerning the use of information technology in health care. He has also been invited to be a keynote speaker at various meetings and has been given the “Key to the City of Naples” for “his steadfast commitment to enriching the lives of the general public …” In 2012 he was named one of the Top 100 outstanding Physician leaders of healthcare systems by Becker’s Hospital Review. In 2013 he was named a “Man of Distinction,” and one of fifteen citizens who had the most influence on Naples during the past fifteen years. He also is one of thirty recipients of Becker’s Healthcare 2013 Leadership Award for remarkable contributions and lasting legacies and named twice by the same institution as a nonprofit hospital and health system CEO to know.

Additionally, Dr. Weiss is Chair of the Florida Hospital Association and Chairman of the Upper Midwest Voluntary Hospital Association of America. He is on the Boards of the Chamber of Commerce, Regional Advisory Council of the American Hospital Association, Wolford School for Certified Nurse Anesthesiology, Telford Board, American Momentum Bank since inception and the Foundation Board of Florida Gulf Coast University.

His wife, Dr. Marla Weiss, is a writer and educator. They have two daughters who are physicians, one a biomedical illustrator/educator and the other an adolescent medicine physician/educator.

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February 2015 Lunch N Learn – Crisis Communications – Why it Matters to you?

Victoria B. Moreland

Victoria B. Moreland

Crisis Communications: Why it matters to you.

Why you need a crisis management and communications plan for your company or your client:

  • Do you really want to handle an emergency on the fly?
  • Do you know what resources are available to help you?
  • Do you have established relationships to ensure you get accurate information internally?

Learn tips on how to develop a plan, the importance of having a trusted one-voice policy and how all your proactive preparation can lead to a position of respect and support for you and your team during a crisis – and beyond.

Presented by Victoria B. Moreland

To Register – Click Here

Bio:

VICTORIA B. MORELAND

Public Affairs Director

Lee County Port Authority

Victoria B. Moreland joined the Lee County Port Authority as the department director of public affairs in May 2007. The public affairs department is responsible for the promotion of Southwest Florida International Airport and Page Field though media relations and public information/marketing communications including special events, community relations and customer service programs, corporate citizenship and employee communications. The department also handles the airport Art in Flight program, as well as maintains the airport’s website and social media efforts.

Moreland has 38 years of experience in the aviation industry. Prior to joining the Port Authority, Moreland held executive management positions in marketing, public relations, airport administration, government affairs and strategic planning for several U.S. airlines.

Moreland is a member of the Southwest Florida Chapter of the Florida Public Relations Association where she serves on the leadership team. Moreland was awarded the 2014 Public Relations Professional of the Year and the 2010 Chapter Member of the Year for her work and contribution to the Southwest Florida Chapter. In addition, she is a member of the American Association of Airport Executives and Airports Council International – North America.

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