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February 2015 Lunch N Learn – Crisis Communications – Why it Matters to you?

Victoria B. Moreland

Victoria B. Moreland

Crisis Communications: Why it matters to you.

Why you need a crisis management and communications plan for your company or your client:

  • Do you really want to handle an emergency on the fly?
  • Do you know what resources are available to help you?
  • Do you have established relationships to ensure you get accurate information internally?

Learn tips on how to develop a plan, the importance of having a trusted one-voice policy and how all your proactive preparation can lead to a position of respect and support for you and your team during a crisis – and beyond.

Presented by Victoria B. Moreland

To Register – Click Here



Public Affairs Director

Lee County Port Authority

Victoria B. Moreland joined the Lee County Port Authority as the department director of public affairs in May 2007. The public affairs department is responsible for the promotion of Southwest Florida International Airport and Page Field though media relations and public information/marketing communications including special events, community relations and customer service programs, corporate citizenship and employee communications. The department also handles the airport Art in Flight program, as well as maintains the airport’s website and social media efforts.

Moreland has 38 years of experience in the aviation industry. Prior to joining the Port Authority, Moreland held executive management positions in marketing, public relations, airport administration, government affairs and strategic planning for several U.S. airlines.

Moreland is a member of the Southwest Florida Chapter of the Florida Public Relations Association where she serves on the leadership team. Moreland was awarded the 2014 Public Relations Professional of the Year and the 2010 Chapter Member of the Year for her work and contribution to the Southwest Florida Chapter. In addition, she is a member of the American Association of Airport Executives and Airports Council International – North America.


Marketing and Communications Manager

ave maria school of law logoDepartment: Development

Reports to: The Chief Advancement and Communications Officer

Exemption: Exempt


Ave Maria School of Law has an immediate need for a Marketing and Communications Manager. This individual will create, plan, and implement communication plans and initiatives to support AMSL’s mission. Responsibilities include, but are not limited to managing internal and external communications, enhancing communication channels, managing the social media channels and the content of the law school’s website to insure accuracy, current information and brand consistency, management of all special events and developing and executing an innovative marketing and communication strategy. The successful candidate will oversee the development of the AMSL brand in all forms, and establish awareness of the Law School’s expertise and leadership among its target audiences, both internal and external. The Marketing and Communications Manager will help to manage the AMSL brand by identifying existing and new media and communication channels, communicating with various target audiences; and collaborating with the team to effectively advance the mission of AMSL.

This key position is responsible for planning, directing and coordinating messages and/or events designed to create or maintain a favorable public image, raise issue awareness, enhance the reputation, manage the brand and/or support enrollment initiatives.


  • Develop communications tools and messaging to increase brand awareness and philanthropic engagement at the Law School.
  • Oversee and manage all communications channels including web, social media, and traditional media.
  • Create consistent messaging for key internal and external audiences including donors, alumni, faculty, media, government, and other opinion leaders.
  • Develop marketing communications materials to support the activities and strategic goals of AMSL.
  • Create compelling, persuasive copy for a variety of new and traditional media and various publications
  • Plan, manage and successfully execute key events including receptions, galas, workshops, Speaker’s Series and conferences that promote the mission, expertise, and vision of AMSL
  • Identify and develop Sponsorship and fundraising opportunities to support the Gala, Speaker’s Series, etc.
  • Create a professional atmosphere within the department, integrating AMSL Staff, Faculty, alumni, members of the legal community, the media, and the public
  • Strategic development and understanding of professional public relations best practices, instituting policies and procedures to reflect same;
  • Prepare, edit and produce organizational publications for internal and external audiences, including, but not limited to, newsletters, magazines and press releases
  • Respond to requests for information from the media; providing information to the designated spokesperson or information source as applicable;
  • Conduct media training and prepare talking points as needed
  • Develop strategic opportunities (Op-Ed, lectures, expert opinions, etc.) to increase the awareness of AMSL in the media and among various demographics and create focus on the law school;
  • Outstanding verbal and written communications skills;
  • Review, catalog and analyze media coverage
  • Responsible for creating professional, brand-specific messages in all collateral, web, photographs, social media and multimedia programs including film and video production
  • Manage the social media channels and all of the content of the law school’s website to insure accuracy, updated information and brand consistency
  • Develop a Media Expert Spokesperson database of professors
  • Manage and schedule photographers for event coverage and maintain the photo archive
  • Assist with the preparation and management of Crisis Communications Plan
  • Effectively and professionally “pitch” story ideas with the media; develop long-term mutually beneficial relationships;
  • Work effectively in a project team environment, meet deadlines and develop strategies to monitor and evaluate results
  • Participate in the management of the departmental budget and provide oversight for consultants/vendors
  • Other duties as assigned.

Job Qualifications:


  • Bachelor’s degree in marketing/communications/public relations or related field.
  • At least 5 years of experience developing and implementing successful marketing/communications plans spanning a wide variety of promotional channels (web, social, print), website content management and the execution of special events. Experience can be in higher education, ad agency or in the Marketing/Communications unit of an organization
  • Strong written communications skills to develop strategic marketing materials and messaging.
  • Requires some travel.
  • Ability to act effectively both independently and as a member of a team.
  • Ability to set priorities with the flexibility to meet changing priorities.
  • Fluency with MS Office suite, Power Point, Excel, Publisher, and other necessary SW programs
  • Exceptional communication skills—written and oral;
  • Successful track record managing and implementing traditional and digital communication tools to advance the message of an organization;
  • Creative, solution oriented thinker. Problem solver.


  • APR Accredited by the Public Relations Society of America
  • Master’s degree in marketing/communications/business, or related field.
  • Higher education or legal education experience strongly preferred

The Ave Maria School of Law, providing legal education enriched by the Catholic Faith, seeks employees whose education, experience and beliefs are consistent with its mission. Ave Maria School of Law complies with federal and state laws regarding equal employment opportunity.

For consideration, interested applicants should send a cover letter, resume, writing sample, and at least three references in PDF format to Please reference Marketing and Communications Position in your subject line. The position will remain open until filled.


Avow seeking Part-time (20 hour/week) Graphics Artist/Communications Coordinator

logo-avowThis position is well suited for someone who does freelance work or is looking for predictable hours on a part time basis! Requirements include expertise with Adobe Creative Suite (InDesign, Illustrator, Photoshop) desktop design software.

Core responsibilities include graphic design for print material/internet use, in-house print production, message/content posting to organization’s social media pages, website, etc. More information about the full scope of the position can be obtained by visiting:  Avow is a nonprofit organization, founded in 1983, that provides hospice, palliative medicine and grief support services in Collier County – visit


Promotions/NTR Director

Title: Promotions/NTR Director


Beasley Broadcast group of Fort Myers is currently accepting applications for qualified individuals for a Promotions/NTR director. This person is responsible for creating nontraditional revenue opportunities and on-air programming promotions.
Responsibilities include but are not limited to:

  • Working closely with all stations program directors to create events and on-air sponsorships
  • Prepare proposals and support sales staff by going out on calls
  • Maintaining the radio station integrity through contest rules and preventing liability within station promotions
  • Gaining public support and attention by sending out creditable press releases and working with outside media

A minimum of 3 years radio experience is required for this position.

Qualified applicants should send resume to:
Market Manager:
20125 S. Tamiami Trail
Estero FL 33928

Or submit resumes to Brad Beasley at
Accepting resumes through 11/24/2014.
All resumes will remain confidential.
Beasley Broadcasting WRXK, WXKB, WJBX, WJPT, WWCN, WRXK-HD is an Equal Opportunity Employer.


January 2015 Lunch N Learn –

“The Evolution of Southwest Florida’s Daily Newspapers: Multi-Media Outlets”

bill_barker_edit01_3689306_ver1.0_640_480Join us at AVOW on January 27, 2015, and hear firsthand from the publishers of our region’s two daily newspapers – Bill Barker of the Naples Daily News and Mei Mei Chan of the Fort Myers News-Press.

During this luncheon, you will hear about how both organizations have evolved over the last decade from traditional print operations into multi-media groups, providing news and information 24 hours a day, seven days a week on multiple platforms.

mei-meichanBoth publishers also will address the business side of their operations and discuss how recent corporate changes will benefit their respective organizations and make them stronger competitors.

This is a unique opportunity for anyone interested in the media to hear from the leaders of the Daily News and News-Press and to gain insight into the future direction of both publications.

Register Here

Tuesday, January 27th,

  11:30 a.m. at Avow

1095 Whippoorwill Lane

Naples, Florida 34108

The luncheon will be held in the Inspiri Community Center.  Park in the main lot and enter through the main doors to the hall


11:30 a.m. – 11:55 a.m.  Networking

11:55 a.m. – 12:20 p.m.  Lunch

12:20 p.m. – 1:00 p.m.  Presentation


$27  PRSA Members
$35  Non-Members
$20  Students

*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, January 23rd.  No cash is accepted at the door.  Checks are accepted and must be provided at the time of the luncheon.  No shows will be billed if no prior notice given.


Board Member Search – First Book-Collier County

Contact Name: Joanne Wyss

Organization Name: First Book-Collier County

Organization Mission: First Book-Collier County provides new books to children in need, addressing one of the most important factors affecting literacy – access to books. Since our founding in 2005, we have given nearly 500,000 books to disadvantaged young children throughout Collier County, in Head Start pre-K programs and in kindergarten, first- and second-grade classrooms in Title I schools.

Position: Board member

Time Commitment: One Board meeting per month from November-April. Two to three days per month for supporting work.

Location of Position: Naples, FL

Position Description: First Book-Collier County is seeking several additional Board members to lead and support a wide range of communications efforts. We are looking for individuals with strong skills in areas such as public relations, public speaking, grant writing, and e-communications such as e-newsletters, e- blasts, and Website updates. Knowledge of MailChimp and/or WordPress is a plus.

Successful candidates will join a capable, dynamic and collegial board that includes several GNL alumnae.



October Lunch N Learn 2014

Transmedia Storytelling & the Media Cloverleaf: Building Community in a World of Infinite Media Options

David_Almacy_whIn the evolving modern media landscape, it’s crucial to understand the relationship between various news information channels in order to achieve desired communication, marketing and engagement objectives. In addition to leveraging traditional outlets, owned content must be developed and optimized to resonate in digital and social communities.

David Almacy, a senior vice president in Edelman’s Digital Public Affairs practice will assess the current media environment, provide a general overview of the Media Cloverleaf, discuss best practices, address potential pitfalls and challenges in this timely presentation.

David brings over 15 years of experience at the intersection of government, public relations, marketing, politics and digital communications. He has been a frequent speaker at PRSA International conferences and his clients include Hilton, Adobe, Walmart, Micrsoft and Pepsi. Prior to joining Edelman, David was the White House Internet and E- communications Director under President George W. Bush.

To Register – Click Here

Tuesday, October 21,
11:30 a.m. at Avow
1095 Whippoorwill LaneNaples, Florida 34108

The luncheon will be held in the Inspiri Community Center.

Park in the main lot and enter through the main doors to the hall



11:30 a.m. – 11:55 a.m.  Networking

11:55 a.m. – 12:20 p.m.  Lunch

12:20 p.m. – 1:00 p.m.  Presentation


$27  PRSA Members
$31  Non-Members
$29  Non-Profits
$17  Students

*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, October 18th.  No cash is accepted at the door.  Checks are accepted and must be provided at the time of the luncheon.  No shows will be billed if no prior notice given.


David Almacy Bio:

David Almacy is a senior vice president in Edelman’s Digital Public Affairs practice. A native of the Washington, DC area.

David brings over 15 years of experience at the intersection of government, public relations, marketing, politics and digital communications.
Prior to joining Edelman,

David spent almost two years as vice president of Digital Strategies (Studio D) with Waggener Edstrom Worldwide, probably best known as the longtime agency of record for Microsoft. In 2007, David was named as one of PRWeek’s Top 40 Under 40.


RP Coaching- Golf, Group and Personal Fitness

Administrative and Marketing Assistant

Part-time position for a self-motivated, educated, computer literate person who likes variety associated with a start up company.  Duties include: Organizing office, setting up systems for datebases, seminars, workshops and classes.  Organizing and filing all paperwork associated with the above.  Researching, designing, and promotional & marketing materials including brochures, fliers, handouts, logo wear, dvd’s, etc. Interested candidates should send a cover letter and resume to:  Rita Pociask, RPCoaching, email:


Social Media Director

Part-time Social Media Director needed. The Social Media Director will manage all social media accounts including Web Sites, HootSuite, Linked-in, Facebook, Google+, Twitter, etc.  Posting at regular intervals, managing stats from accounts as well as researching material for posts, and assisting with researching and setting up sites for webinars and video downloads.  Interested candidates should send a cover letter and resume to: Rita Pociask, RPCoaching, email:


September 2014 Lunch N Learn – Artis, Avow, FSW – What’s in a Name?

“Artis, Avow, FSW.

What’s in a Name?

The Rebirth of #SWFL Landmark Orgs.”

Tuesday, September 23,
11:30 a.m. at Artis-Naples
5883 Pelican Bay Blvd. Naples, Florida 34108

The luncheon will be held in the Board Room located on the 3rd floor of the Administration building.

Deborah Jonsson

Deborah Jonsson

teresa morgenstein

Teresa Morgensern

Be prepared for a stimulation conversation as three organizational representatives discuss the process they went through in the major rebranding efforts.

Panelists include:

Deborah Jonsson, APR, Public Relations Manager – Avow

Teresa A. Morgenstern, Director of Communications and PIO – Florida SouthWestern State College

Mary Deissler

Mary Deissler

Mary Deisslet, Chief Advancement Officer -Artis-Naples

Each panelist will discuss their re branding strategy and outline their primary reason for the re branding.

They will review the positive and negative issues during the process, solutions and results, and a brief review of the present situation.

Moderator: Tom Donahue – General Manager of Shula’s Steak House.

To Register – Click Here



DATE: Tuesday, September 23rd, 2014

Artis – Naples


11:30 a.m. – 11:55 a.m.  Networking

11:55 a.m. – 12:20 p.m.  Lunch

12:20 p.m. – 1:00 p.m.  Presentation


$27  PRSA Members
$31  Non-Members
$29  Non-Profits
$17  Students

*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, September 19th.  No cash is accepted at the door.  Checks are accepted and must be provided at the time of the luncheon.  No shows will be billed if no prior notice given.


Deborah JonssonDeborah Jonsson

Deborah Jonsson, APR,  is the public relations manager at Avow, a nonprofit organization dedicated to meeting the needs of Collier County residents suffering from serious and terminal illness and loss through palliative, hospice and grief support services.

Deborah has been a southwest Florida resident and employee of Avow since 2003. She is a member of PRSA, has served on the Gulf Coast chapter board since 2012, and will assume the role of president in 2015.
Prior to moving to Florida, Deborah served as the School & Community Outreach Coordinator for the Victor Central School District in New York State.  She served on the boards of the New York State School Public Relations Society and regional Genesee Valley chapter. Deborah studied fine arts at Nazareth College of Rochester and earned a Certificate in Public Relations from Rochester Institute of Technology.

Most recently, Deborah completed the steps to attain her accreditation in public relations and is anxiously awaiting receipt of the official confirmation letter from the Universal Accreditation Board.
teresa morgensteinTeresa A. Morgenstern

As the Director of Communications and Public Information Officer for Florida SouthWestern State College, Teresa is always inspired by her fellow colleagues and the amazing students who attend and graduate from the college.

Teresa earned her Bachelor of Arts degree in Journalism with specialties in sports and feature writing from Ball State University, Muncie, Ind. before moving to Naples in 1990. She brings more than 20 years of public relations and marketing experience. She has worked as a local reporter for the Naples Daily News and Bonita Banner, and then as a public relations expert for a local advertising agency and a large corporation, WCI Communities. In 2000 she launched WordPlay, Inc., a full-service public relations and marketing company. In 2010 she joined Florida SouthWestern State College as a public relations specialist and was promoted to spokesperson in 2011. In October 2012, she was promoted to Director of Communications and Public Information Officer for the college.

Over the years, she has been involved with several non-profit and civic organizations. She is a founding member and served as the 2006 president of Public Relations Society of America (PRSA)/Gulf Coast Chapter. In 2010-2011 and 2012-2013, she was honored by the Student Government Association (SGA) at Florida SouthWestern State College with the “Above and Beyond” award.

She also served as the public relations director for the Taste of Collier for 10 years, and was selected by Gulfshore Business magazine as a Top 40 Under 40 business professional for 2005. She has won multiple Image Awards from the Florida Public Relations Association (FPRA) for excellence in public relations, in addition to five Telly Awards for excellence in short videos and television commercials. In 2010, she graduated from Leadership Collier. Since 2011, she has served as the chair of the editorial board of Business Currents magazine, the monthly publication of the Greater Naples Chamber of Commerce. In 2011 and 2014, she was named “Contributor of the Year” for Business Currents magazine. In May 2014, she graduated from Leadership Lee. Also in 2014, she was named a finalist for the APEX Award by the Women in Business of the Greater Fort Myers Chamber of Commerce, which recognizes women who excel within their profession and the community. She has also presented public relations seminars for PRSA, Florida Gulf Coast University and the Greater Naples Chamber of Commerce.

Mary Deissler

Mary DeisslerMary is entering her third season as Chief Advancement of Officer of Artis—Naples. Her team is responsible for marketing, customer service, fundraising, event services, museum membership, retail operations, PR and communications for the center, which offers over 300 events annually.

Before moving to beautiful Naples, Mary worked for the Los Angeles Philharmonic and for Save the Children in London. For many years before that she was CEO of Boston’s Handel and Haydn Society, America’s oldest performing arts organization.

Mary serves on the Board of the Handel House Museum in London, where composer George Friderich Handel lived for many years. The Museum also owns the adjoining townhouse, where Jimi Hendrix lived while in London. Handel House is launching a rebranding project to incorporate Jimi into its name, which is every bit as interesting as the Artis—Naples rebranding.


Reflections on the PRSA Sunshine District Conference

2014 PRSA Conference Logo - Social MediaBy Angeli Chin

Our annual Sunshine District Conference took place at the beautiful Hilton in Naples. Not only were we privileged to be in a glorious location, but the staff was extremely accommodating. Being one of the few people with dietary restrictions, it was an immense relief not to worry what I could eat as they worked it all out for me. I am eternally grateful. District representation was top notch and I have met many other like-minded professionals helping each other succeed in what we love to do

Looking back on the whirlwind of activities it is hard to believe all of this took place just last month! Personally, I learned what I did not know and confirmed the things I do know and have yet to implement on a daily basis. It all started with the Quick Start – being new to the Gulf Coast Chapter Board, I was extremely grateful for the opportunity to brainstorm with other board members from across the state on how we can grow and add value to all our members. The tools available from PRSA are numerous and invaluable!

Sunshine conference attendees

PR Paradise Conference Local Attendees

Our featured speakers and breakout sessions were phenomenal! You may ask what I came away with…the answer in short is be PROACTIVE in all things. We have to create the future; create that better, faster converged environment for our clients and businesses. Embrace a culture of “yes”, using a converged media model with a bold mindset while adapting to the new model of PR. We are not just local but we are global and what we do locally, regionally and nationally has a global impact. As we peer into the future, we need to build trust, foster relationships and use our powers for good.

In addition, I was blessed to be part of the team of extraordinary volunteers and saw how much work goes into putting on event of this magnitude. What a valuable learning experience and pleasure it was to work with a fantastic team who always went above and beyond in making it a fantastic time for all. If you missed it, don’t miss 2015 Sunshine District Conference which is going to held at Disney. Thank you to our committee and fellow PRSA members. This is an experience I will treasure and use to grow as a professional.

For more photos of the conference gathering, Click on the links Below:

Radiance Awards

PR Paradise Day One

PR Paradise Day Two

PR Paradise Day Three

For Comments – View the Video Below


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