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August 2016 Lunch N’ Learn – Public Speaking Excellence

Learn major secrets to presentation skills for success(and overcome self-limiting fears once and for all!)

public-speaking3wHighly-experienced trainers Peggy Sealfon & Arnold Klinsky will conduct a training session for the Gulf Coast Chapter of PRSA.
The challenge of Public Speaking is the #1 fear that people have. This program provides real solutions, giving participants the greatest insights, skills, and training to build confidence and overcome fears. You’ll learn clear ways of mastering your inner voice to deliver more authentic, more riveting speeches. You’ll also acquire cutting-edge tips for improving presentations.

If you get anxious in front of a microphone, this dynamic program can change your experience and give you the power to deliver the most effective, memorable speeches.

Anyone can become an outstanding public speaker with the insightful guidance of these two experts in public speaking.  Arnold Klinsky focuses on the external skills and insights to craft your attention-getting speeches. Peggy Sealfon connects you to the internal skills that allow you to celebrate your message and talents in a way you may have never experienced.  Few training’s address these inner secrets in ramping up your performance.

What you will learn:

  • The 6 Ps that are essential to guarantee a stellar performance
  • How to make sure everyone walks away from your talk motivated and engaged
  • The 3 vital things to incorporate in any speech rehearsals so you can’t fail.
  • Key ways to understand your audience and deliver messages they can hear.
  • How to calm your nerves before, during and after using unshakeable techniques
  • Powerful techniques that build self-awareness to advance your ideas.
  • The 10 things that will guarantee your delivery is a massive success
  • How to tune in to your authentic voice that will captivate every audience
  • And so much more.

To Register – Click Here

About the speakers:

peggy-sealfon-office-bw-WEBPeggy Sealfon

Peggy Sealfon is a Personal Development Coach, wellness specialist, motivational speaker, and former journalist. She has written for such publications as the New York Times and Newsweek International.

She spends her time helping people overcome life’s big and small frustrations and challenges.Her highly effective Stress Buster System and her Integrated Life Plan Coaching System have been adapted by many individuals and companies throughout the United States.

Sealfon is author of the best selling book Escape from Anxiety – Supercharge Your Life With Powerful Strategies from A to Z and co-author of The Change–Insights into Self Empowerment, with Jim Britt (Tony Robbins’ first mentor) and others.
Arnold-K-w-bandwArnold Klinsky

Arnold Klinsky’s career has been in the broadcasting industry, working for such iconic organizations as Viacom and Paramount Pictures.

In both radio and television he has served as news anchor, talk show host, and on-air personality. Not only has his organization been honored with a regional Emmy Award, but he has the prestigious distinction of personally being inducted in the New York State Broadcasters Hall of Fame.

Throughout his career, he has trained aspiring speakers in developing the right skills to enter the broadcast field. Most recently he serves as a master of ceremonies, charity auctioneer and lecturer.


Board Member Spotlight Story/Background – Phyllis Ershowsky, APR, CPRC

How did you hear about the PRSA Gulf Coast Chapter?

As a PR professional located in SWFL for more than 20 years, I have known about the organization since its inception in Naples, through my colleagues and other professional organizations. I admire and respect how quickly the organization has grown, and how excellent programming has fostered great potential for professional development.

What made you join as a member?

I enjoy interacting with my peers at the luncheon meetings, and always learn something from our impressive speakers. Plus, I have benefited from PRSA’s national resources – conferences, meetings in other parts of the country, and the ability to connect with PR professionals in other markets. Every PRSA member I have had the pleasure to meet has been so welcoming and helpful – I think that is unique to our profession.

Why did you join the PRSA Board and what position do you serve?

Russell asked me to join the Board to initiate and manage our Independent Practitioners Group. We have gotten off to a good start, and I am looking forward to great things!

Where do you currently work and what is your day to day like?

My office is in Fort Myers, and I serve clients throughout SWFL, plus two clients in other states. My day to day is always different and exciting – one day I might be supervising a video shoot, the next might include discussion a client’s story with the media, and the following could encompass event planning. I love the diversity!
What do you love best about your job?

Even after 25+ years, I continue to learn every day, and hopefully teach every day as well. I love almost every aspect of the PR profession, especially writing content, media relations, and helping clients express their business’ or organization’s vision.

racephoto.jpegWhat do you enjoy doing on you spare time?

I love to read – both fiction and non-fiction. And although I write so much for work, it has always been my dream to write a novel – the outline is done, so perhaps letting everyone know about it here will encourage me to actually write it! An avid runner (albeit a slow one!), I enjoy doing 5Ks and Marathons with my husband and my daughter. My son likes to run too, but he is usually too busy at work to join us.




June 2016 Lunch N’ Learn – Ambition meets incompetence. The story of politics and marketing.

Ambition Meets Incompetence. The Story of Politics and Marketing.

Roy Lenardson

Roy Lenardson

Join us for this month’s Luncheon on Tuesday, June 28!

11:30 network, Noon program

After twenty years of toiling away in the campaign business, with clients ranging from local school board members to Presidents —  one thing has become clear: It really is that bad.’

All is not lost!

Even the slowest of politician is beginning to realize that Sunday morning robo-calls, 1/8 page black and white newspaper ads on Election Day and mailbox litter featuring 10 font —and 8 point type heralding   unintelligible policy pronouncements “just ain’t cutting it.”

So, is there an opportunity for marketing and commutations professionals to successfully invade the campaign space?  The answer is yes. We’ll talk about that and I’ll walk you through the opportunity points that occur in campaigns and where you can begin to infiltrate an industry run by frat boys and groupies.

Presentation by Roy Lenardson, President of Strategic Advocacy, a political consulting firm from Augusta Maine.

To Register – Click Here


About Roy Lenardson, President of Strategic Advocacy

Roy Lenardson builds and implements effective public strategies across the fields of government and business. Throughout his career, Roy has delivered an impressive series of wins for his clients in legislative, grassroots and political campaigns. He has served as a trusted counselor and effective advocate in government, as an in-house professional and in service to clients.

As President of Strategic Advocacy, Roy has represented dozens of clients across a range of public affairs efforts including, as a sample:

  • Management of state legislative affairs for a gaming company with interests in several states, including three referenda campaigns.
  • Management of 11 municipal campaigns for a pipeline approval for a natural gas company.
  • Management and advocacy for significant insurance reforms and development of innovative new insurance products
  • Management of the government and public affairs for a solid waste consortium comprised of 185 municipalities.
  • Implementation of dozens of campaigns for national corporations to build grassroots support for Washington policy efforts and to influence state delegations in health care, taxation, technology and energy.
  • Management of more than one hundred campaigns including; state house and senate races, congressional campaigns, municipal and county offices.

Lenardson has a BA in Political Science from University of New Hampshire, and attended Muskie School of Public Affairs, University of Maine for Public Policy.


Early Learning Coalition of Southwest Florida seeks a Vendor to deliver PUBLIC RELATIONS and MEDIA RELATIONS CONSULTING SERVICES

The Early Learning Coalition of Southwest Florida a not-for-profit organization dedicated to quality early care and education in Lee, Collier, Glades and Hendry Counties, is seeking a vendor to deliver Public Relations and Media Relations Consulting Services in conjunction with the Coalition’s Community Outreach Coordinator.

Please follow the link to the RFP:


Board Member Spotlight Story/Background – Julie Pedretti, MBA, FACHE

How did you hear about the PRSA Gulf Coast Chapter?

When I moved to Southwest Florida, I checked out the PR and marketing organizations available for professional development and networking. Until I lived and worked in Naples, I wasn’t able to participate fully so I waited until I joined NCH Healthcare System two years ago to join. I’m so glad I did!

What made you join as a member?

It was important to me to have a place where I could continue to learn and grow, and also to meet PR and marketing professionals in the area. I also enjoy getting involved and helping my community and others who may be new to our profession. Finally, I am interested in advancing in my career and look forward to the journey to achieve my APR.

Why did you join the PRSA Board and what position do you serve?

There is no better way to get to know other professionals than to dive right in by joining a committee or board. Since there were board opportunities available, I reached out to express interest and the club leaders welcomed me with open arms. Serving as Treasurer has been a rewarding experience and has helped me learn more about PRSA locally and nationally.

Where do you currently work and what is your day to day like?

As the only PR and marketing/communication resource on the NCH Foundation Team, I use research and team member insights about our donors to create, implement and evaluate our public relations plan. Specific responsibilities include developing materials for campaigns and appeals, creating monthly communications and other stewardship tools, media relations, website maintenance, and special event support.

What do you love best about your job?

The variety that is inherent in a role that includes relationship building, writing, researching, analyzing, designing and supporting the communication needs of the NCH Foundation. I am proud to be on the NCH team helping everyone live a longer, happier, and healthier life!

april_2016_miamiWhat do you enjoy doing on you spare time?

Walk the beach, play golf, read books, and participate in activities and events of The Rotary Club of Naples, the Western Florida Chapter of the American College of Healthcare Executives and Trinity-by-the-Cove.



May 2016 Lunch N’ Learn – Leveraging social media and content to build brands and drive results

Stephen Dupont

Stephen Dupont

Truck Drivers, Smiling Millennials and Ice Fishermen
Leveraging social media and content to build brands and drive results

Join us for this month’s Luncheon on Tuesday, May 24

11:30 network, Noon program

What do recruiting truck drivers, selling beer to thirsty ice fishermen, and driving Millennials to a dental insurance website have in common?

In this seminar by Stephen Dupont, vice president of public relations and branded content at Minneapolis branding firm Pocket Hercules, you’ll learn seven insightful lessons on how to leverage social media and branded content to build your organization’s brand, engage core fans while letting others listen in, and drive tangible results.

To Register – Click Here


About Stephen Dupont, APR, Vice President, Pocket Hercules

For more than 25 years, Stephen Dupont has developed award-winning communications campaigns for B2B and B2C brands representing a range of industries, from fishing and financial services to industrial equipment and medical tech devices. He has launched start-ups, ignited brand awareness for Fortune 500 companies, conducted social media campaigns, and handled corporate communication matters involving mergers and acquisitions, investor relations, turnarounds and crisis situations (identity theft, bomb threats, regulatory investigations, etc.). Stephen served as the 2001 president of the PRSA Minnesota and his work has been honored with three Silver Anvil awards, the highest award in the PR industry. He is a frequent contributor toPublic Relations Tactics and The Strategist magazines. To learn more about Stephen, visit his blog,, or visit



Job Description: Public Relations Account Executive

MC2Advertising, a niche advertising agency which specializes in supporting co-op business for the world’s leading quick service restaurant is seeking a seasoned public relations professional. Candidate must be a strategic thinker with excellent writing skills, active on social media, have proven success in pitching stories and a passion for people.

The candidate will be responsible for the public relations and promotional initiatives for our QSR co-operative client in Ft. Myers, FL. The candidate will create, manage, and implement PR campaigns with the goal of enriching the client’s position within the public eye. Maintaining strong relationships with individual franchisees as well as local media reps is a MUST.


  • Plan and direct public relations programs designed to create and maintain a favorable public image for our client.
  • Work with creative team to create marketing and promotional materials, both print and electronic.
  • Create, edit, proofread, and revise communications.
  • Candidate must be willing to routinely travel to Ft. Myers.
  • Design and launch social media campaigns.
  • Promote client’s products and brand through public relations initiatives.
  • Create and deliver press releases, media relations content, social media content and on-site promotional management.
  • Research media coverage and industry trends.
  • Develop fresh story ideas.
  • Conduct extensive media outreach.
  • Coordinate scheduling and logistics.
  • Monthly client update and educational presentations highlighting programs which have been executed and garnering approval of upcoming programs.



Soukup Strategic Solutions, Inc. seeks MARKETING and COMMUNICATIONS SPECIALIST

Job Description: Marketing and Communications Specialist

Company Name: Soukup Strategic Solutions, Inc.

Company Web Site:

About Our Organization: The mission of Soukup Strategic Solutions is to provide nonprofit organizations with practical support and strategies that will help them succeed in fulfilling their missions.

Job Location: Work will be performed primarily at the Company office. Meetings will be required at client offices and other locations throughout the Southwest Florida community. Some travel outside of Southwest Florida is required.

Time Commitment: This is a full-time position of 40-hours per week. Some evening and weekend hours will be required to fulfill client needs.

Salary Range: $35,000 – $50,000 per year

Purpose: Responsible for planning, developing and coordinating the Company’s communication, marketing and public relations activities. Manage communication, marketing and public relations projects for clients.

Job Tasks:

Online Marketing and Communication

  • Assist Company and clients in establishing and growing a following on their social media accounts, including but not limited to Facebook, LinkedIn, Twitter, Instagram,YouTube and Google+
  • Research content, share images and write posts for Company and clients on their social media accounts
  • Set goals for increasing social media presence for Company and clients; track and report progress using analytics
  • Establish and manage CRM system for Company and / donor management systems for clients
  • Develop and manage targeted e-marketing lists for Company and clients
  • Design e-marketing templates for Company and clients
  • Sync online marketing programs with contact management systems for Company and clients
  • Design and disseminate online marketing and communication materials for Company and clients (to specifically include researching content, creating ads and writing stories for e-newsletters, blogs, etc.)
  • Track and report response to online marketing methods
  • Manage website content for Company and clients, and ensure integration with CRM, social media other online marketing methods
  • Work with website developer to create new websites
  • Track and report website interactions using analytics
  • Other duties in support of online marketing and communications

Media Relations

  • Prepare press releases for Company and clients and submit to supervisor for approval
  • Distribute approved press releases to media contacts
  • Manage the production and distribution of advertisements and PSA’s (for print, radio and television) for Company and clients
  • Update media contact lists for Company and clients
  • Follow up with media contacts by phone and email
  • Coordinate with other public relations, marketing and graphic design professionals on behalf of Company and clients
  • Other duties in support of media relations

Graphic Design and Publication Production

  • Prepare brochures, programs, banners and other materials as needed using Adobe InDesign, Photoshop and Illustrator
  • Create and edit graphics as needed for use on websites, eNewsletters, PowerPoints,etc.
  • Lead and coordinate projects with other graphic design professionals and graphic design intern

Brand Development

  • Assist the President in fine-tuning the Company’s brand
  • Assist clients in developing their unique brands
  • Promote brand recognition through development and distribution of collateral materials for Company and clients
  • Coordinate with other marketing and graphic design professionals on behalf of Company and clients
  • Other duties in support of branding

Event Planning and Support

  • Coordinate venue, menus, presenters, AV setup and other event logistics
  • Create Programs/Save the Dates, Sponsor packets and epromotions
  • Assist with guest lists, seating charts, and name tags
  • Assist with day of event set-up, registration process, and other support as needed


  • Meet with supervisor
  • Communicate with clients, vendors and Company employees by phone, email and in person
  • Research information for use in communications
  • Prepare reports on work activities and progress toward company objectives
  • Keep track of and report time on Company timesheet
  • Collaborate with other Company employees and interns
  • Participate in professional associations in marketing, communication, and/or public relations
  • Stay informed on the latest developments within the marketing, communication, and public relations fields
  • Other general duties in support of the Company’s marketing and communication strategies

Work Context

  • Requires remaining stationary for periods of up to four hours
  • Requires telephone conversations
  • Requires interfacing with a computer
  • Requires use of electronic mail
  • Requires writing letters, memos, articles and reports
  • Requires face-to-face discussions with individuals or teams
  • Requires work with others in a group or team
  • Requires work with external customers or the public
  • Requires being exact or highly accurate
  • Mistakes are not easily correctable and have serious consequences
  • Requires meeting strict deadlines
  • Opportunity to make decisions without supervision
  • Requires making decisions that impact the results of co-workers, clients or the company
  • Includes traveling to various locations on and off campus
  • Requires working indoors in environmentally controlled conditions
  • Includes responsibility for work outcomes and results

Education and Experience


  • Bachelor’s Degree required (degree in Marketing, Communications, Public Relations or Journalism preferred)


  • Experience in marketing, graphic design/publication layout, nonprofit or corporate communications and public relations required (at least three years)

Specific Knowledge / Skills Required:

  • Customer service
  • English language and grammar
  • Excellent written and oral communication skills
  • Proficiency in MS Word, Power Point
  • Online marketing, including use of email marketing and CRM’s
  • Social media: LinkedIn, Facebook, Twitter, Instagram, YouTube, Google+; use of automation technology and analytics

Specific Knowledge / Skills Preferred:

  • Adobe Creative Cloud: InDesign/Photoshop/Illustrator
  • MS Office: Excel, Publisher, Outlook, PowerPoint
  • Knowledge and skills to implement all aspects of PESO model

To apply for this position, please send a cover letter, resume, graphic and writing samples, and three references to


April 2016 Lunch N’ Learn – From Beethoven to ZZ Top – How Artis—Naples Finds Their Many Audiences

Ashley Mirakian

Ashley Mirakian

From Beethoven to ZZ Top – How Artis—Naples Finds Their Many Audiences

Join the Public Relations Society of America (PRSA) Gulf Coast Chapter on April 26, 2016 for this month’s luncheon, featuring Ashley Mirakian, Vice President Marketing and Patron Engagement, for Artis-Naples.

Ashley will walk us through Branding, Identifying, Finding, Funding and Capturing your ideal audience for a different show each night.

To Register – Click Here

Tuesday, April 26 11:30 a.m. at
Naples Hilton
5111 Tamiami Trail North
Naples, Florida 34103

11:30 a.m. – 12:00 p.m. Networking
12:00 p.m. – 1:00 p.m. Luncheon Presentation

Ashley Mirakian Bio:

Ashley Mirakian has been Vice President of Marketing and Patron Engagement at Artis—Naples for just over one year. She is thrilled for the opportunity to speak at PRSA on behalf of her hard-working colleagues at Artis—Naples. What is “Patron Engagement”? It means being the voice of the audience point-of-view inside the organization and connecting audiences to an up-close and personal experience with art.  The team at Artis—Naples prioritizes clear marketing communications and an efficient and friendly customer service experience.

Mirakian has a decade of experience in branding, marketing, public relations and customer service. She was previously the Director of Marketing and Public Relations at the Toledo Symphony (TSO) for six successful seasons. In 2011, the Toledo Symphony made its Carnegie Hall debut with over 1400 people in attendance either from Toledo or with Toledo connections. This is a direct result of a two-year communications and branding plan, which emphasized the unique and aspirational qualities of the debut. Rave reviews from The New York Times, the Wall Street Journal, The New Yorker, the Toledo Blade and Financial Times of London elevated the stature of the orchestra internationally. She was also active in programming for the symphony’s Pops Series and substantially increased single ticket and subscription revenue for the series through arena-style event marketing and dynamic pricing.

As a consultant, Mirakian successfully led the Toledo Opera through a significant re-branding and re-introduction process to the Toledo region.  With her assistance, the opera has enjoyed completely sold out houses and a revitalized image. Prior to her appointments in Toledo, Ashley led the marketing and public relations departments of the Virginia Symphony Orchestra in Norfolk, VA and the Elgin Symphony Orchestra in suburban Chicago. She has also held administrative positions with the Brevard Music Center (North Carolina), the Bloomington Area Arts Council (Indiana), and the New Haven Arts Council in Connecticut.

Ashley’s background is in music performance and musicology. She is a bassoonist, having performed with the University of Toledo Symphony Orchestra and Wind Ensemble, Rockford Symphony Orchestra, IU Opera Theatre, IU Graduate Wind Quintet and Yale Symphony Orchestra, among others. She lives in North Naples with her husband and daughter and expects a new addition to the family any day now.


Independent Practitioner Group Meeting – April 2016

Independent Practitioners Workshop

Phyllis Ershowsky

Phyllis K. Ershowsky, MBA, APR, CPRC

April 26, 2016
10:30 a.m.
Naples Hilton
Board Room

Prior to the regular monthly meeting

Get Your Own Marketing Into Action

Independent PR practitioners want to grow their businesses, but they frequently face what seem to be insurmountable challenges to effectively marketing their services and to attract more of their ideal clients.

But these challenges are, more often are not, internal not external.

Most of us have the skills to create a powerful marketing message, develop an attention-getting website or launch an effective marketing campaign. But for many reasons, some of us are stuck.

Our discussion will be based on excerpts from a PRSA (national) teleseminar on “Getting Unstuck” that aired on March 30, 2016 and will address:

  • Why your marketing is stuck and how this triggers stress
  • How to identify underlying beliefs that hold your marketing back
  • Patterns of language (that we’re not aware of) that only increase stuckness
  • Myths about marketing that tend to increase fear and avoidance of marketing
  • Why expecting that your marketing should be easy only makes things worse
  • A powerful cognitive process that can get your marketing unstuck in minutes

Lead by:

Phyllis K. Ershowsky, MBA, APR, CPRC

Independent Practisioners Alliance Member

We hope our IPs will join us!  Please RSVP by 4/19/16 to: as space is limited.



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