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Coastal Skin Surgery and Dermatology seeks DIRECTOR OF MARKETING

Now accepting applications for a Director of Marketing.

The Director of Marketing is responsible for all internal and external marketing efforts including but not limited to, advertising campaigns, branding, website and social media campaigns, coordination and execution, business development initiatives,  physician referral relationship management, event coordination and community outreach efforts.

The ideal candidate will have excellent written and oral communication skills and proven experience in developing and implementing marketing strategies to include digital media, website management,  community events and branding. In addition to the marketing strategies our ideal candidate will bring innovative ideas to the practice to promote Coastal Skin Surgery and Dermatology to our community.

Qualified candidates, please forward your resume to cjarrett@coastalskinsurgery.com.

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Board Member Spotlight – Pamela Fultz

What did you study in college?

For both my Associate of Arts and Bachelor of Arts degrees, I studied Communications. I obtained an internship at a radio station during my sophomore year of college, so my focus turned toward broadcasting as a specialty. My Master of Science degree is in Corporate & Organizational Communications with an emphasis on Leadership.

How did you become involved in public relations and the PRSA Gulf Coast Chapter?

After spending more than a dozen years as a reporter and anchor for radio and television, I decided to transition into public relations. The industry seemed to be a good fit for my skills, allowing me to research and disseminate positive organizational stories. Once entrenched in the new industry, I discovered PRSA through a professional connection. I attended one lunch meeting and enjoyed the topic, as it was timely and industry-relevant, so I decided to become a member.

What is a typical day like for you at work?

There is no typical day when it comes to community outreach and public relations. As Manager of Community Relations for Vi at Bentley Village, I formulate and implement the media relations strategy and manage the corporate partnership plan. It is my job to coordinate visits by local media outlets, organize on-campus events for our non-profit partners, direct off-campus outreach activities, and oversee multiple sponsorships and professional affiliations. One day I may be attending a formal affair, but the next day I may be assisting with a golf tournament.

Tell us something unique about you. Any hobbies or talents?

I was raised on a farm in rural Ohio, so I enjoy being outdoors as much as possible. On Saturdays and Sundays, I spend my mornings bicycling through Olde Naples. When I am not on my bike, I am walking on the beach, reading, or traveling.

What is the future like for you?

I begin a doctoral program this fall, so I am about to get even busier. I enjoy learning from and interacting with others who are focused on enriching their knowledge through advanced academics. I am excited to commence my exploration of organizational leadership through the Doctorate of Education program at Northeastern University in Boston.

What made you decide to join the PRSA Board and what position do you currently hold?

I serve as Programs Chairperson for the PRSA Board. I chose to join the board in order to enhance and magnify my knowledge base and to grow my professional contact list. So far, the experience has been remarkable. I am humbled to work with such a talented group of public relations professionals!

 

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Community Foundation of Collier County seeks DIRECTOR OF MARKETING

Director of Marketing

Seeking a Director of Marketing for the Community Foundation of Collier County in Naples, Florida. The Foundation’s mission is to “improve the quality of life in Collier County by connecting donors to community needs and providing leadership on critical community issues. For good. Forever.” The Community Foundation is growing and has over $100 million in assets and 510 funds.

The candidate must have a four-year degree in advertising/marketing or similar field and five years of marketing experience, preferably in the nonprofit sector. Experience with community foundations is a plus. The Director of Marketing is responsible for creating and producing all communications including copy, design and production of print and digital newsletters, the annual report, press releases, all flagship publications, advertisements, correspondence, Powerpoint presentations and social media postings. The candidate will also be responsible for editing and updating the website using WordPress.  The Director of Marketing also provides all marketing support and collateral material for a variety of Foundation events.

The candidate must have excellent written and oral communication skills and proven experience in developing and implementing marketing strategies that enhance our brand. He or she will work directly with staff, vendors, Foundation committees, media outlets, regional publications and area nonprofit agencies.

Salary and benefits commensurate with experience. Please send resume to the Community Foundation of Collier County, 2400 Tamiami Trail N., Suite 300, Naples, FL 34103 or email to ekeesler@cfcollier.org by July 3rd, 2015.

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Board Member Spotlight – Alyssa Scheidemann

AlyssaS_July2014What did you study in school?

In high school I was involved in TV Production and originally wanted to be a news anchor. In college I was on the Communications Studies degree path but I decided I was not interested in this form of communication. I thought about switching my path to public relations but I stayed with Communication Studies and was able to take writing courses; I always had a passion for writing. I graduated with my Bachelor’s degree in Communication and after college started with ASG Software Solutions.

How did you become involved in public relations and the PRSA Gulf Coast Chapter?

I was always interested in learning about public relations and pursuing that avenue. When I was a Marketing Coordinator at ASG Software Solutions I was working with a former coworker at the time and she took me to a public relations networking luncheon in Ft Myers. I really enjoyed the luncheon, I learned a lot but I was hesitant to join that chapter because of the distance (I live and work in Naples). It was always in the back of my mind, to join an organization like this and ASG gave me the opportunity to be involved in one! Last year my mom saw a luncheon online for PRSA and some of her friends were attending so she encouraged me to go with them. So I went to that luncheon and that was it!

What is a typical day like for you at work?

I create and manage the email systems and email marketing at ASG Software Solutions. It could be a hectic and crazy day or it can be laid-back, it all depends on the current projects and deadlines. I love my job and the opportunities that I have been given!

Tell us something unique about you. Any hobbies or talents?

I’ve always loved writing! I have three young, female cousins and I was inspired to create a children’s book to give them inspiration. The book is titled The Enchanted Forest and I wrote and illustrated the children’s book myself by using a graphic design program on my computer. The Enchanted Forest was published in 2012 and is the first of The Allegra Series. I also practice yoga twice a week, I love boating and playing tennis and I just started stand-up paddle boarding as well!

What is the future like for you?

I’m working on applying for a Master’s program. That’s something I’ve always wanted to do. After I get my Master’s degree I plan on getting my APR. My education and career are priority to me but I will always continue being involved in the community and writing, both are a huge passion for me!

What made you decide to join the PRSA Board and what position do you currently hold?

I thought it would be a great opportunity to expand my PR knowledge and to be more involved. I joined the board as the Communications Chair. Being on the board is so much fun, we have a great group of leaders! Funny story, a month before I was asked to join the board at a PRSA luncheon a member asked me if I was on the board. So I think it was meant to be!

For more information please visit www.alyssascheidemann.com

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June 2015 Lunch N Learn – Rise from the Ashes: A Public Relations Case Study

Cari Hansen

Cari Hansen

Rise from the Ashes: A Public Relations Case Study

How the Greater Naples YMCA Leveraged a Fire Disaster into a Capital Campaign Success Story

On Tuesday, September 2, 2013, the Naples Daily News reported on a fire at The Y of Naples. The headline read:

“Fire burns YMCA building in North Naples, ‘complete loss’ likely”

A week later, The Y was back serving its members at a temporary location. By April of 2014 the Y had embarked on a rebuild. Now nearly 2 years post- fire, construction is all but complete along with their fundraising campaign.

Join Gulf Coast Chapter PRSA on Tuesday, June 23 to hear the details behind this unlikely success story from the Y’s Marketing Director, Cari Hansen.  Cari will share how the Y managed their communications and public outreach programs to inform, engage and motivate staff, volunteers, members and donors during the crisis response period, recovery and beyond.

Presented by Cari Hansen

To Register – Click Here

Bio:

Cari Hansen

Cari Hansen serves as the Director of Marketing for the Greater Naples YMCA.  She earned her Bachelors of Arts in Journalism and Public Relations from the University of Wisconsin – Milwaukee. A self-trained graphic designer, Cari continued post-graduate work in digital and web design at the University of Wisconsin – Parkside to supplement her degree. She worked as a designer and marketer for an advertising agency in Wisconsin, where the local YMCA was one of her clients, before breaking out her own and starting Cari Hansen Design & Communications.  In 2010, she relocated to Miami and continued to run the small firm until relocating to Naples in November 2014 to take the position at the YMCA.

In her spare time, she enjoys spending time with her 4-legged children, scuba diving, traveling and exploring Naples.

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Premier Sotheby’s International Realty Seeks COPYWRITER

COPYWRITER

Premier Sotheby’s International Realty is the market leader for luxury real estate in Southwest Florida. The firm has nearly 800 associates and employees in more than twenty-four locations in Marco Island, Naples, Bonita Springs, Sanibel/Captiva, Venice, Lakewood Ranch, Sarasota, Longboat Key, Clearwater, St. Pete, South Tampa, Florida and Linville and Charlotte in North Carolina.

We are seeking a qualified candidate for a Copywriter position in our Marketing Department. This individual will be responsible for utilizing various writing styles to create compelling content for a broad range of marketing collateral. Projects will include web and social media content, advertisements, advertorials, direct mail and email promotions, and other custom content as needed. The Copywriter will maintain a consistent voice in their work and ensure that all copy adheres to brand messaging and style guidelines. The Copywriter will direct report to the PR & Communications Manager.

SUMMARY

Responsible for brainstorming, creating, and transforming ideas into words for web and social media content, advertorials, advertisements, flyers, direct mail literature, and various marketing collateral material.

RESPONSIBILITIES

  • Write creative copy for ads, brochures, websites, and other means of advertising.
  • Research the architectural elements of properties.
  • Determine what makes products appealing to luxury consumers.
  • Work with art directors to create ideas.
  • Update digital media with timely content.
  • Perform search engine optimization techniques.
  • Revise, edit, and proofread content as needed or directed by clients.
  • Respond to feedback in a timely manner.
  • Work within tight deadlines.
  • Proofread copy for spelling and grammar errors.
  • Research competitors and stay abreast of market trends.
  • Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team.
  • Write press releases announcing new properties, new associates, significant sales, etc.

REQUIREMENTS

  • Bachelor’s degree in journalism, communications, English, marketing, philosophy or a similar discipline.
  • Expert communication skills.
  • Strong time management skills, including the ability to work on multiple projects simultaneously while under tight deadlines.
  • Experience working in an editorial driven environment, preferably in agency, publishing, media or broadcasting.
  • The ability to write concise, attention-grabbing copy that encourages the reader to take the desired action.
  • Excellent spelling and grammar skills.
  • An understanding of how copy works visually in the context of print and digital collateral.
  • The ability to produce English-language content that can be translated easily into multiple languages.
  • Experience writing about real estate.
  • Familiarity with AP style.
  • Strong project management skills – the ability to own and drive project schedule from start to finish.
  • Familiar with digital marketing strategies and content strategies, such as SEO and Social Media.
  • Strong creativity and passion for creating responsive, original and interesting content.

If interested, contact Jama Dock, Manager, Public Relations & Communications at jama.dock@sothebysrealty.com

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Premier Sotheby’s International Realty Seeks COMMUNICATIONS SPECIALIST

COMMUNICATIONS SPECIALIST

Premier Sotheby’s International Realty is the market leader for luxury real estate in Southwest Florida. The firm has nearly 800 associates and employees in more than twenty-four locations in Marco Island, Naples, Bonita Springs, Sanibel/Captiva, Venice, Lakewood Ranch, Sarasota, Longboat Key, Clearwater, St. Pete, South Tampa, Florida and Linville and Charlotte in North Carolina.

The Communications Specialist is responsible for writing keyword-rich copy and concepts for the execution of marketing luxury properties, and ultimately creating a steady flow of branded content such as web and social media content, ads and advertorials, video scripts, and other custom content for media campaigns. This position polishes internal as well as sales associate messaging in marketing and advertising as well as creates, coordinates and repurposes brand content internally and externally across various channels including brand and media partner websites, video platforms, publication and social media platforms. The Communications Specialist will direct report to the PR & Communications Manager.

RESPONSIBILITIES

Contributor to idea sharing, including development of creative pitches to appropriate media targets.

Team contributor for content marketing initiatives, including proprietary magazine publications, email newsletters and website content.

Creative writing skills including (but not limited to) press releases, byline articles, newsletters, memos, pitch letters, fact sheets and speeches.

REQUIREMENTS

  • Bachelor’s degree in journalism, communications, English, marketing, philosophy or a similar discipline.
  • Expert communication skills.
  • Strong time management skills, including the ability to work on multiple projects simultaneously while under tight deadlines.
  • Experience working in an editorial driven environment, preferably in agency, publishing, media or broadcasting.
  • The ability to write concise, attention-grabbing copy that encourages the reader to take the desired action.
  • Excellent spelling and grammar skills.
  • An understanding of how copy works visually in the context of print and digital collateral.
  • The ability to produce English-language content that can be translated easily into multiple languages.
  • Experience writing about real estate.
  • Familiarity with AP style.
  • Strong project management skills – the ability to own and drive project schedule from start to finish.
  • Familiar with digital marketing strategies and content strategies, such as SEO and Social Media.
  • Strong creativity and passion for creating responsive, original and interesting content.

If interested, contact Jama Dock, Manager, Public Relations & Communications at jama.dock@sothebysrealty.com

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May 2015 Lunch N Learn – Reaching the Multicultural Audiences of Southwest Florida

Mayela Rosales

Mayela Rosales

*Editor’s Note: If you would like a copy of Mayela’s presentation from the May 2015 Lunch N Learn, you can download a copy of it here: Hispanic Market Presentation Mayela-May 15

Reaching the Multicultural Audiences of Southwest Florida

Did you know…

  • The Hispanic Market is the fastest growing economic sector in the United States
  • In SWFL, 23% of the overall population is Hispanic
  • Hispanic-centric media messaging is growing

Have you considered this growing audience? Are the methods you are using to reach them still viable? Want to learn the latest statistics, research and insights for communicating to this audience segment? Join us at our May lunch-n-learn session to learn more from Mayela Rosales, Co-Founder/Executive Vice President of Media Vista Group, LLC.

Presented by Mayela Rosales

To Register – Click Here

Bio:

Mayela Rosales

Mayela Rosales is Co-Founder/Executive Vice President of Media Vista Group, LLC, the largest Hispanic media company in Southwest Florida whose broadcast properties include Univision and UniMas in Ft. Myers-Naples as well as Azteca America Ft. Myers-Naples.  MVG also owns and operates Univision Minneapolis and Univision Kansas City.  Its holdings include the D’Latinos television program; D’Latinos Magazine, a monthly Spanish language lifestyle publication; and www.dlatinos.com, a Spanish interactive portal.

Mayela is the lead host of D’Latinos, the first and longest-running television program in Southwest Florida, celebrating its 13th year of continuous broadcast.  A year after launching the D’Latinos program, Mayela and her husband Orlando expanded the brand to the print and digital sides, publishing D’Latinos Magazine in 2003 and adding dlatinos.com, a Spanish interactive portal.

Media Vista grew quickly under Mayela’s stewardship, taking a mayor step in 2006 with the acquisition of its first television station, the Azteca America affiliate in Southwest Florida.  Continuing its strong growth, the company announced the acquisition of three Univision affiliates – in Fort Myers-Naples, Minneapolis and Kansas City in December 2012.

Mayela serves on the Boards of many civic and charitable organizations in Southwest Florida including: the Greater Naples Chamber of Commerce, The Conservancy of Southwest Florida, The SWFL Chairman’s Board of the American Heart Association and The Fifth Third Bank among others.  She has also supported and served for many years on the Boards of The Children’s Museum of Naples, the American Red Cross, Catholic Charities, Literacy Volunteers, American Heart Association, Cancer Alliance of Naples, among many others.

Mayela has received numerous personal recognitions.  Among them, April 1st was proclaimed as  “Mayela Rosales Day” by the Mayor of the City of Cape Coral, the Honorable Arnold Kempe, in honor of her civic and charitable contributions to the Hispanic community.  In 2009, Congressman Mario Diaz-Balart honored her as one of the 100 Most Influential Latinas in the USA.

Family is extremely important to Mayela and the reason why she works so hard to empower her 2 boys, Gabriel and Daniel, and to inculcate in both an appreciation for their civic duty through volunteer work at their church.  In regards to her husband, Mayela affirms in her words, “My husband Orlando is my soul mate, an inspiring life partner and brilliant CEO.”

Originally, from Maracaibo, Venezuela, Mayela has a degree in Journalism and Mass Communications from the University of Zulia, Venezuela, with concentration in Broadcasting and Creative TV Spot Production.  In 2008, she graduated from the Broadcast Leadership Training program of the National Association of Broadcasters in Washington DC.

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Grace Place Seeks Communications Manager

Position: Communications Manager
Reports to: Director of Development
Position Status: Full-time

Overall Responsibility
Working under the Director of Development as a part of the Development team, the Communications Manager will be responsible for all internal/external communications and development materials, public relations, and website/social media presence to consistently, dynamically and strategically promote Grace Place and its mission.

Duties and Responsibilities

  • Responsible for the development and ongoing oversight of the organization’s annual communications plan.
  • Manage all media contacts.
  • Develop ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of the organization and its services.
  • Manage public relations campaign (includes producing and following quarterly schedule and incorporating all timely media pitches that will arise).
  • Develop, manage and produce all organizational communication materials, including, e-communication campaign, newsletters, annual reports, brochures, leaflets, press releases, program flyers and development and event collaterals.
  • Develop and update organization’s messaging (including umbrella statement for press releases, elevator pitch for board members and case statement).
  • Responsible for building, enhancing, maintaining and updating website content to serve needs of multiple constituencies, including donors, clients, community partners and grantors, etc.
  • Write new website content, and coordinate production of graphics and other web elements.
  • Manage social media properties and create content strategy for organization on Facebook, Twitter, LinkedIn, and custom social networks.
  • Develop and maintain key long-term relationships with community groups; especially with community groups holding third party fundraising events.
  • Project a positive and professional image at all times within the community.
  • Assist in the researching of facts, background information and other required data for grant/proposal and other development/communication activites.
  • In collaboration with the Director of Development assist in the planning, implementation and execution of Grace Place cultivation events.

Knowledge, skills and abilities

  • Professional, confidential, honest, and reliable person. Must have an even disposition with a poised confidence and have the ability to deal effectively and politely with people from different backgrounds, experience levels and in all types of situations. Must have the capability to evaluate problems accurately and display good judgment.
  • Will have access to and use of confidential information pertaining to donors, supporters, volunteers, and constituents and must have a good sense of diplomacy.
  • Highly organized, detail-oriented, and have the ability to work independently, competently and efficiently in a multi-task environment.

Minimum Qualifications

  • Bachelor’s degree.
  • Minimum three years experience in communications, marketing, journalism etc.
  • Minimum two years experience on a development team.
  • Functional expertise in the use of Microsoft Word and Publisher, InDesign, Photoshop, website management (knowledge of WordPress preferred), social media marketing and Raiser’s Edge (or similar fundraising database).
  • Excellent verbal and written communication skills.
  • Commitment to the mission and core values of the organization.

www.graceplacenaples.org

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April 2015 Lunch N Learn – What Drives Choice and Behavior?

Michelle Hinson

Michelle Hinson

What Drives Choice and Behavior?

The Institute for Public Relations (IPR) is an independent nonprofit foundation dedicated to the science beneath the art of public relations™.  They focus on research that matters to the practice, providing timely insights and applied intelligence that professionals can put to immediate use.

At this session, IPR Chair Michelle Hinson will shape her talk around one of IPR’s priority research topic areas which focuses on what drives choice and changes behavior.

Michelle will address the following:

  • What we can draw from behavior sciences, sociology, psychology and neuropsychology to apply to public relations practice?
  • What are the emotional and rational drivers of belief, commitment and behavior?
  • How do different stakeholders – and different generations – process differently in this regard?

Michelle is an industry leader in media monitoring, public relations measurement and data analytics. One of her goals for the Measurement Commission is to ensure full-fledged measurement literacy in the PR profession.

To learn about the IPR visit: www.instituteforPR.org

Presented by Michelle Hinson

To Register – Click Here

Bio:

Michelle Hinson

Michelle Hinson was recently named Sales Director for PR Measurement at CyberAlert, an industry leader in media monitoring, public relations measurement and data analytics. She is also an adjunct instructor in the Department of Public Relations at the University of Florida teaching classes on public relations strategy and writing.

Michelle’s communication career includes stints in healthcare and nonprofit public relations. For 16 years, Michelle worked for the Institute for Public Relations (IPR) in various positions ending as the director of development. IPR is an independent foundation dedicated to the science beneath the art of public relations, located at the College of Journalism and Communications at the University of Florida.

She is chair of IPR’s Measurement Commission, a think tank dedicated to developing and promoting standards and best practices for research, measurement, and analytics that contribute to ethical, strategic and effective public relations. She chaired the 2014 Measurement Summit, an annual gathering of research practitioners and thought-leaders in measurement and evaluation and is slated to chair the 2015 event.

Michelle is the Chief Financial Officer for the International Public Relations Research Conference. She is a charter member and a past president of the North Central Florida Chapter of the Association of Fundraising Professionals (AFP). She is also a member of the Public Relations Society of America. In addition, Michelle is co-author of a number of research papers and reports that have been presented at academic and professional conferences.

She is a graduate of the University of Florida with a B.A. in sociology and earned a Master’s Degree in Philanthropy & Development from Saint Mary’s University of Minnesota. Michelle is currently a PhD candidate in Public Policy and Administration with a specialization in nonprofit management and leadership at Walden University. Her dissertation is looking at message development and social media use by nonprofit organizations.

Michelle pens Michelle Unfiltered—Measurement and Other Things That Make Me Go Hmmmm for The Measurement Standard and is a blog contributor for The Measurement Advisor and Research Conversations. Her 18-year old daughter, Hailey, never ceases to remind her of just how little she really knows.

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