Transmedia Storytelling & the Media Cloverleaf: Building Community in a World of Infinite Media Options
In the evolving modern media landscape, it’s crucial to understand the relationship between various news information channels in order to achieve desired communication, marketing and engagement objectives. In addition to leveraging traditional outlets, owned content must be developed and optimized to resonate in digital and social communities.
David Almacy, a senior vice president in Edelman’s Digital Public Affairs practice will assess the current media environment, provide a general overview of the Media Cloverleaf, discuss best practices, address potential pitfalls and challenges in this timely presentation.
David brings over 15 years of experience at the intersection of government, public relations, marketing, politics and digital communications. He has been a frequent speaker at PRSA International conferences and his clients include Hilton, Adobe, Walmart, Micrsoft and Pepsi. Prior to joining Edelman, David was the White House Internet and E- communications Director under President George W. Bush.
Tuesday, October 21,
11:30 a.m. at Avow
1095 Whippoorwill LaneNaples, Florida 34108
The luncheon will be held in the Inspiri Community Center.
Park in the main lot and enter through the main doors to the hall
11:30 a.m. – 11:55 a.m. Networking
11:55 a.m. – 12:20 p.m. Lunch
12:20 p.m. – 1:00 p.m. Presentation
$27 PRSA Members
*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, October 18th. No cash is accepted at the door. Checks are accepted and must be provided at the time of the luncheon. No shows will be billed if no prior notice given.
David Almacy Bio:
David Almacy is a senior vice president in Edelman’s Digital Public Affairs practice. A native of the Washington, DC area.
David brings over 15 years of experience at the intersection of government, public relations, marketing, politics and digital communications.
Prior to joining Edelman,
David spent almost two years as vice president of Digital Strategies (Studio D) with Waggener Edstrom Worldwide, probably best known as the longtime agency of record for Microsoft. In 2007, David was named as one of PRWeek’s Top 40 Under 40.
Administrative and Marketing Assistant
Part-time position for a self-motivated, educated, computer literate person who likes variety associated with a start up company. Duties include: Organizing office, setting up systems for datebases, seminars, workshops and classes. Organizing and filing all paperwork associated with the above. Researching, designing, and promotional & marketing materials including brochures, fliers, handouts, logo wear, dvd’s, etc. Interested candidates should send a cover letter and resume to: Rita Pociask, RPCoaching, email: firstname.lastname@example.org
Social Media Director
Part-time Social Media Director needed. The Social Media Director will manage all social media accounts including Web Sites, HootSuite, Linked-in, Facebook, Google+, Twitter, etc. Posting at regular intervals, managing stats from accounts as well as researching material for posts, and assisting with researching and setting up sites for webinars and video downloads. Interested candidates should send a cover letter and resume to: Rita Pociask, RPCoaching, email: email@example.com
“Artis, Avow, FSW.
What’s in a Name?
The Rebirth of #SWFL Landmark Orgs.”
Tuesday, September 23,
11:30 a.m. at Artis-Naples
5883 Pelican Bay Blvd. Naples, Florida 34108
The luncheon will be held in the Board Room located on the 3rd floor of the Administration building.
Be prepared for a stimulation conversation as three organizational representatives discuss the process they went through in the major rebranding efforts.
Deborah Jonsson, APR, Public Relations Manager – Avow
Teresa A. Morgenstern, Director of Communications and PIO – Florida SouthWestern State College
Mary Deisslet, Chief Advancement Officer -Artis-Naples
Each panelist will discuss their re branding strategy and outline their primary reason for the re branding.
They will review the positive and negative issues during the process, solutions and results, and a brief review of the present situation.
Moderator: Tom Donahue – General Manager of Shula’s Steak House.
DATE: Tuesday, September 23rd, 2014
Artis – Naples
11:30 a.m. – 11:55 a.m. Networking
11:55 a.m. – 12:20 p.m. Lunch
12:20 p.m. – 1:00 p.m. Presentation
$27 PRSA Members
*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, September 19th. No cash is accepted at the door. Checks are accepted and must be provided at the time of the luncheon. No shows will be billed if no prior notice given.
Deborah Jonsson, APR, is the public relations manager at Avow, a nonprofit organization dedicated to meeting the needs of Collier County residents suffering from serious and terminal illness and loss through palliative, hospice and grief support services.
Deborah has been a southwest Florida resident and employee of Avow since 2003. She is a member of PRSA, has served on the Gulf Coast chapter board since 2012, and will assume the role of president in 2015.
Prior to moving to Florida, Deborah served as the School & Community Outreach Coordinator for the Victor Central School District in New York State. She served on the boards of the New York State School Public Relations Society and regional Genesee Valley chapter. Deborah studied fine arts at Nazareth College of Rochester and earned a Certificate in Public Relations from Rochester Institute of Technology.
Most recently, Deborah completed the steps to attain her accreditation in public relations and is anxiously awaiting receipt of the official confirmation letter from the Universal Accreditation Board.
Teresa A. Morgenstern
As the Director of Communications and Public Information Officer for Florida SouthWestern State College, Teresa is always inspired by her fellow colleagues and the amazing students who attend and graduate from the college.
Teresa earned her Bachelor of Arts degree in Journalism with specialties in sports and feature writing from Ball State University, Muncie, Ind. before moving to Naples in 1990. She brings more than 20 years of public relations and marketing experience. She has worked as a local reporter for the Naples Daily News and Bonita Banner, and then as a public relations expert for a local advertising agency and a large corporation, WCI Communities. In 2000 she launched WordPlay, Inc., a full-service public relations and marketing company. In 2010 she joined Florida SouthWestern State College as a public relations specialist and was promoted to spokesperson in 2011. In October 2012, she was promoted to Director of Communications and Public Information Officer for the college.
Over the years, she has been involved with several non-profit and civic organizations. She is a founding member and served as the 2006 president of Public Relations Society of America (PRSA)/Gulf Coast Chapter. In 2010-2011 and 2012-2013, she was honored by the Student Government Association (SGA) at Florida SouthWestern State College with the “Above and Beyond” award.
She also served as the public relations director for the Taste of Collier for 10 years, and was selected by Gulfshore Business magazine as a Top 40 Under 40 business professional for 2005. She has won multiple Image Awards from the Florida Public Relations Association (FPRA) for excellence in public relations, in addition to five Telly Awards for excellence in short videos and television commercials. In 2010, she graduated from Leadership Collier. Since 2011, she has served as the chair of the editorial board of Business Currents magazine, the monthly publication of the Greater Naples Chamber of Commerce. In 2011 and 2014, she was named “Contributor of the Year” for Business Currents magazine. In May 2014, she graduated from Leadership Lee. Also in 2014, she was named a finalist for the APEX Award by the Women in Business of the Greater Fort Myers Chamber of Commerce, which recognizes women who excel within their profession and the community. She has also presented public relations seminars for PRSA, Florida Gulf Coast University and the Greater Naples Chamber of Commerce.
Mary is entering her third season as Chief Advancement of Officer of Artis—Naples. Her team is responsible for marketing, customer service, fundraising, event services, museum membership, retail operations, PR and communications for the center, which offers over 300 events annually.
Before moving to beautiful Naples, Mary worked for the Los Angeles Philharmonic and for Save the Children in London. For many years before that she was CEO of Boston’s Handel and Haydn Society, America’s oldest performing arts organization.
Mary serves on the Board of the Handel House Museum in London, where composer George Friderich Handel lived for many years. The Museum also owns the adjoining townhouse, where Jimi Hendrix lived while in London. Handel House is launching a rebranding project to incorporate Jimi into its name, which is every bit as interesting as the Artis—Naples rebranding.
Our annual Sunshine District Conference took place at the beautiful Hilton in Naples. Not only were we privileged to be in a glorious location, but the staff was extremely accommodating. Being one of the few people with dietary restrictions, it was an immense relief not to worry what I could eat as they worked it all out for me. I am eternally grateful. District representation was top notch and I have met many other like-minded professionals helping each other succeed in what we love to do
Looking back on the whirlwind of activities it is hard to believe all of this took place just last month! Personally, I learned what I did not know and confirmed the things I do know and have yet to implement on a daily basis. It all started with the Quick Start – being new to the Gulf Coast Chapter Board, I was extremely grateful for the opportunity to brainstorm with other board members from across the state on how we can grow and add value to all our members. The tools available from PRSA are numerous and invaluable!
Our featured speakers and breakout sessions were phenomenal! You may ask what I came away with…the answer in short is be PROACTIVE in all things. We have to create the future; create that better, faster converged environment for our clients and businesses. Embrace a culture of “yes”, using a converged media model with a bold mindset while adapting to the new model of PR. We are not just local but we are global and what we do locally, regionally and nationally has a global impact. As we peer into the future, we need to build trust, foster relationships and use our powers for good.
In addition, I was blessed to be part of the team of extraordinary volunteers and saw how much work goes into putting on event of this magnitude. What a valuable learning experience and pleasure it was to work with a fantastic team who always went above and beyond in making it a fantastic time for all. If you missed it, don’t miss 2015 Sunshine District Conference which is going to held at Disney. Thank you to our committee and fellow PRSA members. This is an experience I will treasure and use to grow as a professional.
For more photos of the conference gathering, Click on the links Below:
For Comments – View the Video Below
How to Win Hearts, Minds and Wallets With an Integrated Marketing Approach
Tuesday, August 26, 11:30 a.m. at Northern Trust, 4001 Tamiami Trail N., Naples
(note location change!)
Singular channels of digital marketing and communications are no longer effective.
The changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers. In this webinar, you will learn about:
• The foundation of an integrated marketing and PR strategy.
• A marketing case study that integrated PR.
• A PR case study that integrated marketing.
CEO, TopRank Online Marketing
Odden is also the author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.” He has more than 15 years of experience consulting some of the best-known Fortune 1,000 B2B and B2C companies, and fast-growing technology start-ups, ranging from McKesson to Marketo. Cited by The Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker and publishes one of the most popular marketing blogs on the Web.
President’ s Message
July was certainly a busy month for our PRSA Gulf Coast Chapter. We were privileged to host the 2014 Sunshine District PRSA Conference “PR Paradise” on July 10-12 and by all accounts it was an exceptional event. Our thanks to Deb Jonsson and Russell Tuff, Logistics Chairmen, to Cyndee Woolley and Joseph Abreu as Co- Chairs of the Conference, and to Niccole Neebling and her team at the Hilton for a truly remarkable conference. Special thanks also goes out to so many of you from our Gulf Coast Chapter who volunteered at the event. We are truly grateful to each of you for helping PRSA Gulf Coast Chapter to shine!
Be sure to join us for our annual “Webinar” Lunch and Learn to be held on Tuesday, August 26, 11:30 a.m. at Northern Trust, 4001 Tamiami Trail N., Naples. We’ve selected a timely PRSA Webinar on “The Future of Digital PR is Integrated”- How to Win Hearts, Minds and Wallets with an Integrated Marketing Approach.”
Upcoming Lunch and Learn’s include a discussion on Branding from a panel of area experts in September and our annual Media Panel in October. Stay tuned for more details!
Donna Heiser, President
PRSA Gulf Coast
Why are you involved in the PRSA Gulf Coast Chapter?
In 1999, a terrific FPRA member of our Collier Chapter introduced several board members to PRSA. Given southwest Florida’s unique membership, which largely focused on both national and international audiences – we considered that PRSA may be a good fit for this group of professionals, since it was global in scope. It turned out to be a good strategic decision for the organization; helped us grow the membership and gave us access to unique benefits. We continue to enjoy and regularly grow our partnership with our marvelous sister organization of FPRA.
Do you currently hold a position on the board of PRSA?
Yes. I was the original President in 2000, and am now Immediate Past President again this year. As Past President, I like the time this gives me to focus on specific projects with our local chapter. We have an amazing board and I like seeing the development of the younger professionals as they move into leadership positions. It’s a pleasure watching Donna work! She and the board have identified some tremendous speakers this year and of course, we’re busy pulling together our Statewide Conference as we speak!
What is your day-to-day life like at work?
I travel about 30% of the time. My role is to manage the marketing oversight for the Southeast US. Most of my time is spent in the southern half of Florida, anywhere from Tampa Bay to Vero Beach. I’m in Miami and Atlanta frequently. At the national level, I work on marketing for our Foundations and Endowment team. It involves the annual and long term strategy, planning and some execution along with other marketing members. This also includes planning for nonprofit related conferences and booking speaking engagements for our corporate experts. Along the way, I’m looking for publicity and branding opportunities to raise brand awareness and drive new business. In the scope of things, those two components are at the heart of our work. Northern Trust provides one particular asset that has kept me there for 17 years – talented, generous people. It’s a great place to work.
What do you do outside of work? Do you have any hobbies?
I am “Mimi” to my three granddaughters, Cassidy, Caydence and Sierra who keep me very busy and laughing often. Holidays have taken on new meaning since they’ve arrived. The Easter Bunny and Santa Clause are back! My husband, Larry and I are rabid travelers and need a few lifetimes and a lot more money to see everything we want! However, we’re determined to see as much as we can. I love to read and Larry is a major race car fan – of several genres, as well as a master of classic car restoration. He restores – I ride in them. Next to family, our greatest joy is our lovely circle of friends. That’s the great thing about a circle – there’s always room for it to get wider.
The Image Awards competition is conducted annually by the Florida Public Relations Association to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations professionalism in our state.
The Image Awards have become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design. The awards competition includes four divisions of categories: Public Relations Programs, Printed Tools of Public Relations, Audio/Visual/Online Tools of Public Relations and Student Projects in Public Relations.
To qualify for judging, an entry must incorporate sound public relations research and planning. Entries also must meet the highest standard of production, execution and evaluation of results and budget.
The awards which were received were as follows:
- 2014 FPRA Judges Award for Quality Life Center – Connie Ramos-Williams and Angeli Chin – CONRIC PR & Marketing | Publishing – Division A- Public Relations Program | Category 9- Special Events - Changing Lives, Transforming Communities, featuring Magic Johnson, was organized to raise critical funds and awareness for Quality Life Center. CONRIC PR & Marketing was successful in setting attainable goals and objectives that helped the Q raise the money and awareness necessary to keep their doors open in the community.
- 2014 FPRA Image Award for Quality Life Center – Connie Ramos-Williams and Angeli Chin – CONRIC PR & Marketing | Publishing – Division A- Public Relations Program | Category 9- Special Events
- 2014 FPRA Grand All Image Award for Quality Life Center – Connie Ramos-Williams and Angeli Chin – CONRIC PR & Marketing | Publishing – Division A- Public Relations Program | Category 9- Special Events
- 2014 FPRA Image Award for FPRA Public Relations University (PRU) – Trish Robertson, Andrea White, Jaimie Duthoy, Kylee Pitts and Angeli Chin – PRU Co-Chairs and Committee – Division A – Public Relations Programs/Category 6 – Internal – Public Relations University is an annual event that brings exciting and informative topics from around the state and the country to Southwest Florida public relations professionals. The PRU team aimed to make 2013’s PRU a locally focused success with more student involvement. The result was a slam-dunk.
- 2014 FPRA Image Award for Lee County Bar Association’s Res Gestae Publication – CONRIC PR & Marketing – LCBA Res Gestae – Division B- Printed Tools of Public Relations | Category 3- Magazine – The Lee County Bar Association Res Gestae magazine published monthly by CONRIC PR & Marketing | Publishing has been a successful public relations tool and resource for members of the LCBA. It has also become a valuable revenue source, enabling LCBA to provide more benefits to members in 2013.
- 2014 FPRA Judges Award for PACE Center for Girls, Lee – Love That Dress!5 – Connie Ramos-Williams and Angeli Chin – CONRIC PR & Marketing | Publishing – Division A- Public Relations Program | Category 10 – Other – Love That Dress! is an annual event to raise money for PACE Center for Girls, Lee. CONRIC PR & Marketing was successful in setting attainable goals and objectives that helped the PACE raise the money, increased awareness and attendance at the event, which resulted in an increased profit.
- 2014 FPRA Award of Distinction for PACE Center for Girls, Lee – Love That Dress!5 – Connie Ramos-Williams and Angeli Chin – CONRIC PR & Marketing | Publishing
“PR in 2014: How Social, WOM & More Fits Into Your PR Program”
Presented by Eric Bushkin with Business Wire Florida”
The Public Relations Society of America (PRSA), Gulf Coast Chapter will host a luncheon program highlighting Eric Bushkin with Business Wire on Tuesday, May 27th at the Hilton Naples, 5111 U.S. 41 N. The event begins at 11:30 a.m. with social and networking, with the lunch presentation to follow immediately at noon.
- Defining the role of the press release and PR in a post-Google world
- Most current trends in social media
- How to get the most out of press releases
- Changes in search and social, their impact on the press release as well as the impact of press releases in the sales and marketing mix
- Rising importance of multimedia content and creating smaller, more targeted press releases to reach varying markets
- Best practices, what top companies are doing and how to best incorporate social into press releases
Eric Bushkin Bio
Eric Bushkin, Senior Account Executive manages client relationships in Orlando, Jacksonville and Palm Beach counties representing the Business Wire Florida market. Eric is responsible for advising clients of the vast products & services using Business Wire’s multi-platform delivery methods as it relates to engaging with the news media and expand corporate online visibility. Eric is a recognized industry expert in the use of social media tools and services for the distribution, search engine optimization (SEO), social sharing and measurement ROI of press releases having been a featured speaker in the past on these subjects across the country. For more than 17 years, he has been instrumental in the evolution of press release on the wire serving clients in public relations, corporate communications, investor relations and traditional and online media. Eric is one of six internal Business Wire team members authorized to manage their internal 61 Twitter feeds categorized by industry and the only Account Executive in the Company to be selected in this exclusive group. Eric is a past Board Member for the Greater Fort Lauderdale Chapter of PRSA. After completing public relations internships with the St. Louis Cardinals baseball club and the NBA’s Brooklyn Nets, Eric started his career with Business Wire in 1997 as an editor with the New York News Bureau. He holds a Bachelor of Arts degree from University of Hartford in West Hartford, CT. Although Eric was born in Gainesville, and an avid Florida Gator fan, he enjoys most every college and professional sport, following all of the teams and their accomplishments. He has been married for 13 years and has 2 children, Austin (10) and Summer (5). In his spare time, Eric coach’s his son’s flag football and baseball teams. Eric’s twitter handle is @EMBushkin.
One of Southwest Florida’s top attractions is seeking an experienced marketing director for its family of waterfront businesses collectively known as Salty Sam’s Waterfront Adventures. Individually they are Parrot Key Caribbean Grill, Big Game Waterfront Grill, Salty Sam’s Marina, Sight Sea-R Cruises and the Pieces of Eight Pirate Ship. Because of the various businesses, the position is both challenging and refreshing in its variety of annual promotions and events supported by an aggressive marketing budget.
“Every day at Salty Sam’s is an exciting new adventure,” says Jaime Huffman, the outgoing marketing director of the company. “We are always working on a new project, promotion, event, or ad. From promoting our restaurants at the Boston Red Sox and Minnesota Twins games, to putting events together on the Pirate Ship. The job is challenging, intellectually stimulating, and always a lot of fun!”
Salty Sam’s would like to find a highly motivated marketing professional who is experienced in advertising, social media, promotions, and event marketing. Duties include advertising placement, social media management, ad and coupon tracking, creative direction and event/promotions management. The position will work closely with owners, management teams, and media reps and ideally the individual will have a working knowledge of social media, Excel spreadsheets and Word Press.
“There are so many aspects of this position that make it enjoyable coming into work each and every day,” adds Huffman. “First and foremost, I love my coworkers… The people at this company are a pleasure to work with and the management team works diligently to create a supportive, teamwork environment.”
About Salty Sam’s Waterfront Adventures: Perched on the water’s edge of a thriving wildlife aquatic preserve, the world famous Salty Sam’s Waterfront Adventures is a water-bound recreation destination for all ages. Offering everything including power boat and kayak rentals, fishing and sightseeing charters, unique gifts and souvenirs, the Pieces of Eight Pirate Cruise, the Parrot Key Caribbean Grill – voted Best Waterfront Restaurant since 2005, and the Big Game Waterfront Grill – voted Best Sports Bar since it opened in 2010, and the nearby Key West Express ferry. Salty Sam’s is also a full service marina with boat service, repairs, boat sales and storage. To start your waterfront adventure, call 1-888-796-64271-888-796-6427 or visit www.saltysams.com for more information.
Interested candidates can send a resume to Matt@SaltySams.com demonstrating creativity and relevant experience in MsWord or PDF format. Additional examples, campaigns, promotions, portfolio samples, etc. are welcome to be included as well. Pay based upon experience.