Our annual Sunshine District Conference took place at the beautiful Hilton in Naples. Not only were we privileged to be in a glorious location, but the staff was extremely accommodating. Being one of the few people with dietary restrictions, it was an immense relief not to worry what I could eat as they worked it all out for me. I am eternally grateful. District representation was top notch and I have met many other like-minded professionals helping each other succeed in what we love to do
Looking back on the whirlwind of activities it is hard to believe all of this took place just last month! Personally, I learned what I did not know and confirmed the things I do know and have yet to implement on a daily basis. It all started with the Quick Start – being new to the Gulf Coast Chapter Board, I was extremely grateful for the opportunity to brainstorm with other board members from across the state on how we can grow and add value to all our members. The tools available from PRSA are numerous and invaluable!
Our featured speakers and breakout sessions were phenomenal! You may ask what I came away with…the answer in short is be PROACTIVE in all things. We have to create the future; create that better, faster converged environment for our clients and businesses. Embrace a culture of “yes”, using a converged media model with a bold mindset while adapting to the new model of PR. We are not just local but we are global and what we do locally, regionally and nationally has a global impact. As we peer into the future, we need to build trust, foster relationships and use our powers for good.
In addition, I was blessed to be part of the team of extraordinary volunteers and saw how much work goes into putting on event of this magnitude. What a valuable learning experience and pleasure it was to work with a fantastic team who always went above and beyond in making it a fantastic time for all. If you missed it, don’t miss 2015 Sunshine District Conference which is going to held at Disney. Thank you to our committee and fellow PRSA members. This is an experience I will treasure and use to grow as a professional.
For more photos of the conference gathering, Click on the links Below:
For Comments – View the Video Below
How to Win Hearts, Minds and Wallets With an Integrated Marketing Approach
Tuesday, August 26, 11:30 a.m. at Northern Trust, 4001 Tamiami Trail N., Naples
(note location change!)
Singular channels of digital marketing and communications are no longer effective.
The changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers. In this webinar, you will learn about:
• The foundation of an integrated marketing and PR strategy.
• A marketing case study that integrated PR.
• A PR case study that integrated marketing.
CEO, TopRank Online Marketing
Odden is also the author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.” He has more than 15 years of experience consulting some of the best-known Fortune 1,000 B2B and B2C companies, and fast-growing technology start-ups, ranging from McKesson to Marketo. Cited by The Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker and publishes one of the most popular marketing blogs on the Web.
President’ s Message
July was certainly a busy month for our PRSA Gulf Coast Chapter. We were privileged to host the 2014 Sunshine District PRSA Conference “PR Paradise” on July 10-12 and by all accounts it was an exceptional event. Our thanks to Deb Jonsson and Russell Tuff, Logistics Chairmen, to Cyndee Woolley and Joseph Abreu as Co- Chairs of the Conference, and to Niccole Neebling and her team at the Hilton for a truly remarkable conference. Special thanks also goes out to so many of you from our Gulf Coast Chapter who volunteered at the event. We are truly grateful to each of you for helping PRSA Gulf Coast Chapter to shine!
Be sure to join us for our annual “Webinar” Lunch and Learn to be held on Tuesday, August 26, 11:30 a.m. at Northern Trust, 4001 Tamiami Trail N., Naples. We’ve selected a timely PRSA Webinar on “The Future of Digital PR is Integrated”- How to Win Hearts, Minds and Wallets with an Integrated Marketing Approach.”
Upcoming Lunch and Learn’s include a discussion on Branding from a panel of area experts in September and our annual Media Panel in October. Stay tuned for more details!
Donna Heiser, President
PRSA Gulf Coast
Why are you involved in the PRSA Gulf Coast Chapter?
In 1999, a terrific FPRA member of our Collier Chapter introduced several board members to PRSA. Given southwest Florida’s unique membership, which largely focused on both national and international audiences – we considered that PRSA may be a good fit for this group of professionals, since it was global in scope. It turned out to be a good strategic decision for the organization; helped us grow the membership and gave us access to unique benefits. We continue to enjoy and regularly grow our partnership with our marvelous sister organization of FPRA.
Do you currently hold a position on the board of PRSA?
Yes. I was the original President in 2000, and am now Immediate Past President again this year. As Past President, I like the time this gives me to focus on specific projects with our local chapter. We have an amazing board and I like seeing the development of the younger professionals as they move into leadership positions. It’s a pleasure watching Donna work! She and the board have identified some tremendous speakers this year and of course, we’re busy pulling together our Statewide Conference as we speak!
What is your day-to-day life like at work?
I travel about 30% of the time. My role is to manage the marketing oversight for the Southeast US. Most of my time is spent in the southern half of Florida, anywhere from Tampa Bay to Vero Beach. I’m in Miami and Atlanta frequently. At the national level, I work on marketing for our Foundations and Endowment team. It involves the annual and long term strategy, planning and some execution along with other marketing members. This also includes planning for nonprofit related conferences and booking speaking engagements for our corporate experts. Along the way, I’m looking for publicity and branding opportunities to raise brand awareness and drive new business. In the scope of things, those two components are at the heart of our work. Northern Trust provides one particular asset that has kept me there for 17 years – talented, generous people. It’s a great place to work.
What do you do outside of work? Do you have any hobbies?
I am “Mimi” to my three granddaughters, Cassidy, Caydence and Sierra who keep me very busy and laughing often. Holidays have taken on new meaning since they’ve arrived. The Easter Bunny and Santa Clause are back! My husband, Larry and I are rabid travelers and need a few lifetimes and a lot more money to see everything we want! However, we’re determined to see as much as we can. I love to read and Larry is a major race car fan – of several genres, as well as a master of classic car restoration. He restores – I ride in them. Next to family, our greatest joy is our lovely circle of friends. That’s the great thing about a circle – there’s always room for it to get wider.
The Image Awards competition is conducted annually by the Florida Public Relations Association to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations professionalism in our state.
The Image Awards have become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design. The awards competition includes four divisions of categories: Public Relations Programs, Printed Tools of Public Relations, Audio/Visual/Online Tools of Public Relations and Student Projects in Public Relations.
To qualify for judging, an entry must incorporate sound public relations research and planning. Entries also must meet the highest standard of production, execution and evaluation of results and budget.
The awards which were received were as follows:
- 2014 FPRA Judges Award for Quality Life Center – Connie Ramos-Williams and Angeli Chin – CONRIC PR & Marketing | Publishing – Division A- Public Relations Program | Category 9- Special Events - Changing Lives, Transforming Communities, featuring Magic Johnson, was organized to raise critical funds and awareness for Quality Life Center. CONRIC PR & Marketing was successful in setting attainable goals and objectives that helped the Q raise the money and awareness necessary to keep their doors open in the community.
- 2014 FPRA Image Award for Quality Life Center – Connie Ramos-Williams and Angeli Chin – CONRIC PR & Marketing | Publishing – Division A- Public Relations Program | Category 9- Special Events
- 2014 FPRA Grand All Image Award for Quality Life Center – Connie Ramos-Williams and Angeli Chin – CONRIC PR & Marketing | Publishing – Division A- Public Relations Program | Category 9- Special Events
- 2014 FPRA Image Award for FPRA Public Relations University (PRU) – Trish Robertson, Andrea White, Jaimie Duthoy, Kylee Pitts and Angeli Chin – PRU Co-Chairs and Committee – Division A – Public Relations Programs/Category 6 – Internal – Public Relations University is an annual event that brings exciting and informative topics from around the state and the country to Southwest Florida public relations professionals. The PRU team aimed to make 2013’s PRU a locally focused success with more student involvement. The result was a slam-dunk.
- 2014 FPRA Image Award for Lee County Bar Association’s Res Gestae Publication – CONRIC PR & Marketing – LCBA Res Gestae – Division B- Printed Tools of Public Relations | Category 3- Magazine – The Lee County Bar Association Res Gestae magazine published monthly by CONRIC PR & Marketing | Publishing has been a successful public relations tool and resource for members of the LCBA. It has also become a valuable revenue source, enabling LCBA to provide more benefits to members in 2013.
- 2014 FPRA Judges Award for PACE Center for Girls, Lee – Love That Dress!5 – Connie Ramos-Williams and Angeli Chin – CONRIC PR & Marketing | Publishing – Division A- Public Relations Program | Category 10 – Other – Love That Dress! is an annual event to raise money for PACE Center for Girls, Lee. CONRIC PR & Marketing was successful in setting attainable goals and objectives that helped the PACE raise the money, increased awareness and attendance at the event, which resulted in an increased profit.
- 2014 FPRA Award of Distinction for PACE Center for Girls, Lee – Love That Dress!5 – Connie Ramos-Williams and Angeli Chin – CONRIC PR & Marketing | Publishing
“PR in 2014: How Social, WOM & More Fits Into Your PR Program”
Presented by Eric Bushkin with Business Wire Florida”
The Public Relations Society of America (PRSA), Gulf Coast Chapter will host a luncheon program highlighting Eric Bushkin with Business Wire on Tuesday, May 27th at the Hilton Naples, 5111 U.S. 41 N. The event begins at 11:30 a.m. with social and networking, with the lunch presentation to follow immediately at noon.
- Defining the role of the press release and PR in a post-Google world
- Most current trends in social media
- How to get the most out of press releases
- Changes in search and social, their impact on the press release as well as the impact of press releases in the sales and marketing mix
- Rising importance of multimedia content and creating smaller, more targeted press releases to reach varying markets
- Best practices, what top companies are doing and how to best incorporate social into press releases
Eric Bushkin Bio
Eric Bushkin, Senior Account Executive manages client relationships in Orlando, Jacksonville and Palm Beach counties representing the Business Wire Florida market. Eric is responsible for advising clients of the vast products & services using Business Wire’s multi-platform delivery methods as it relates to engaging with the news media and expand corporate online visibility. Eric is a recognized industry expert in the use of social media tools and services for the distribution, search engine optimization (SEO), social sharing and measurement ROI of press releases having been a featured speaker in the past on these subjects across the country. For more than 17 years, he has been instrumental in the evolution of press release on the wire serving clients in public relations, corporate communications, investor relations and traditional and online media. Eric is one of six internal Business Wire team members authorized to manage their internal 61 Twitter feeds categorized by industry and the only Account Executive in the Company to be selected in this exclusive group. Eric is a past Board Member for the Greater Fort Lauderdale Chapter of PRSA. After completing public relations internships with the St. Louis Cardinals baseball club and the NBA’s Brooklyn Nets, Eric started his career with Business Wire in 1997 as an editor with the New York News Bureau. He holds a Bachelor of Arts degree from University of Hartford in West Hartford, CT. Although Eric was born in Gainesville, and an avid Florida Gator fan, he enjoys most every college and professional sport, following all of the teams and their accomplishments. He has been married for 13 years and has 2 children, Austin (10) and Summer (5). In his spare time, Eric coach’s his son’s flag football and baseball teams. Eric’s twitter handle is @EMBushkin.
One of Southwest Florida’s top attractions is seeking an experienced marketing director for its family of waterfront businesses collectively known as Salty Sam’s Waterfront Adventures. Individually they are Parrot Key Caribbean Grill, Big Game Waterfront Grill, Salty Sam’s Marina, Sight Sea-R Cruises and the Pieces of Eight Pirate Ship. Because of the various businesses, the position is both challenging and refreshing in its variety of annual promotions and events supported by an aggressive marketing budget.
“Every day at Salty Sam’s is an exciting new adventure,” says Jaime Huffman, the outgoing marketing director of the company. “We are always working on a new project, promotion, event, or ad. From promoting our restaurants at the Boston Red Sox and Minnesota Twins games, to putting events together on the Pirate Ship. The job is challenging, intellectually stimulating, and always a lot of fun!”
Salty Sam’s would like to find a highly motivated marketing professional who is experienced in advertising, social media, promotions, and event marketing. Duties include advertising placement, social media management, ad and coupon tracking, creative direction and event/promotions management. The position will work closely with owners, management teams, and media reps and ideally the individual will have a working knowledge of social media, Excel spreadsheets and Word Press.
“There are so many aspects of this position that make it enjoyable coming into work each and every day,” adds Huffman. “First and foremost, I love my coworkers… The people at this company are a pleasure to work with and the management team works diligently to create a supportive, teamwork environment.”
About Salty Sam’s Waterfront Adventures: Perched on the water’s edge of a thriving wildlife aquatic preserve, the world famous Salty Sam’s Waterfront Adventures is a water-bound recreation destination for all ages. Offering everything including power boat and kayak rentals, fishing and sightseeing charters, unique gifts and souvenirs, the Pieces of Eight Pirate Cruise, the Parrot Key Caribbean Grill – voted Best Waterfront Restaurant since 2005, and the Big Game Waterfront Grill – voted Best Sports Bar since it opened in 2010, and the nearby Key West Express ferry. Salty Sam’s is also a full service marina with boat service, repairs, boat sales and storage. To start your waterfront adventure, call 1-888-796-64271-888-796-6427 or visit www.saltysams.com for more information.
Interested candidates can send a resume to Matt@SaltySams.com demonstrating creativity and relevant experience in MsWord or PDF format. Additional examples, campaigns, promotions, portfolio samples, etc. are welcome to be included as well. Pay based upon experience.
NAPLES, FL., March 31 – The Public Relations Society of America (PRSA), Gulf Coast Chapter will host a luncheon program highlighting the Naples Daily News on Tuesday, April 22 at the Hilton Naples, 5111 U.S. 41 N. The event begins at 11:30 a.m. with social and networking, with the lunch presentation to follow immediately at noon.
The guest speaker will be Manny Garcia, recently appointed Editor of the Naples Daily News. Prior to joining the NDN, Garcia was Executive Editor and General Manager of el Nuevo Herald in Miami. He also spent 18 years at The Miami Herald, where as a reporter and editor, his investigations have changed Florida law, led to the arrests of numerous public officials, ousted a sitting congressman and helped free a man serving life for murders he did not commit. His projects have helped win an IRE award, Goldsmith and Pulitzer prizes. Garcia serves on the board of Investigative Reporters & Editors, American Society of News Editors and Florida Society of News Editors.
The cost is $24 per person for PRSA members, $29 for non-members, $27 for non-profits and $15 for students. Reservations must be made by Friday, April 18, 2014.
For additional information o contact Chapter President Donna C. Heiser, APR at 687-5402.
Manny Garcia Bio
Manny Garcia is Editor of the Naples Daily News, the leading source of news in Southwest Florida.
Prior to joining the Naples team, he was Executive Editor and General Manager of el Nuevo Herald in Miami, the most influential Spanish-language news operation on the hemisphere. During his watch, el Nuevo Herald was the only Spanish-language newspaper to be a Pulitzer-finalist for its coverage of the earthquake in Haiti with The Miami Herald.
Manny also spent 18 years at The Miami Herald, where as a reporter and editor, his investigations have changed Florida law, led to the arrests of numerous public officials, ousted a sitting congressman and helped free a man serving life for murders he did not commit. His projects have helped win an IRE award, Goldsmith and Pulitzer prizes. He serves on the board of Investigative Reporters & Editors, American Society of News Editors and Florida Society of News Editors.
SALARY: $41,304.70 /Year
OPENING DATE: 03/17/14
CLOSING DATE: 03/24/14 11:59 PM
This position collaborates with appropriate institutional areas in shaping and properly conveying the College’s image, both internally and externally through highly-specialized work coordinating internal and external communications, news media contacts and assists in developing, creating, and editing College publications. This position also ensures the maintenance and integrity of the information found on the College’s homepage, departmental homepages and official College social media sites. Coordinates with internal and external media and community partners to promote college-wide programs, services, and events.
The Florida Public Relations Association Southwest Florida Chapter and Public Relations Society of America Gulf Coast Chapter have teamed up to present Be Good at Doing Good: Marketing Your Mission on April 18 from 8 to 11 a.m. at Edison State College in Fort Myers.
Six local PR and media professionals from Fort Myers and Naples will provide information and tips on the following topics: Branding, Content Marketing, Fundraising and Special Events, Donors and Volunteers, Press Releases and Public Speaking. The list of guest speakers includes; Heidi Taulman, APR, Lee BIA Builders Care; David Essel, Certified Motivational Speaker; Gail Dolan, MBA, President of Dolan Marketing Services Inc; Kate Gooderham, APR, CPRC, President of Gooderham and Associates; Lynn Schneider, APR, CPRC, Vice President Marketing and Communications, Shell Point; and Brandi Broxson, Editor, Naples Daily News.
Admission will be $10 per attendee, which will include the full presentation and a light breakfast.
Edison State College is located at 8099 College Parkway, Fort Myers Nursing Building, AA-177
Seating is limited. Information and reservations are available at fpraswfl.org
About Florida Public Relations Association
The Florida Public Relations Association was founded in 1938 and is the oldest public relations organization in the United States. As a statewide Association, FPRA holds approximately 1,500 professional and student members, all that form the 15 professional and 11 student chapters. The Southwest Florida chapter has over 100 members and is dedicated to programs and activities that enhance the success of public relations professionals in Lee, Collier, Charlotte, Hendry, and Glades Counties.
About the Public Relations Society of America
The Public Relations Society of America (PRSA) is the nation’s largest community of public relations and communications professionals. We provide training, set standards of excellence and uphold principles of ethics for the global public relations profession. As a leading voice in the PR industry, we also advocate for greater understanding and adoption of public relations services. The local Gulf Coast chapter is based in Naples, FL.