This is position is responsible for the complete marketing and public relations duties for the organization.
Job Specifications (Minimum knowledge, skills, and abilities required):
Bachelor’s degree from an accredited college or university with emphasis in communications, marketing, sales or business.
Education/Training (or equivalent):
Four-year degree mandatory.
Minimum five year’s experience in communications, emerging media, graphic design, publishing and/or marketing preferred.
Advanced computer skills regarding web-site development, graphic design, social media and technology integration.
Special Administrative Knowledge:
Database management, excellent writing and computer skills.
Special Skills and Abilities:
Excellent follow through, time management and excellent customer service.
Development of brand awareness and online reputation through website, social media and other online sources.
Proficient in Adobe Creative Suite, website editing, Microsoft Office programs including Outlook, Excel and Word.
Proven ability to handle projects that require critical thinking, public relations management and media relations.
Strong writing, editing, proofreading and organizational skills.
Excellent problem-solving techniques and research abilities.
Working knowledge of Microsoft Office, website development, graphic design and HTML experience.
Deliberate planning and goal setting.
Ability to establish and maintain effective working relationships with staff, executives and members.
Must possess exemplary time management skills, have a high level of motivation and be a self-starter.
Must have/maintain a dependable vehicle with proof of license and insurance.
General Responsibilities under the direction of the President and CEO, the Director of Marketing and Communications will be responsible for ensuring that messaging and brand are consistent throughout all communications for the Greater Naples Chamber of Commerce, the Leadership Collier Foundation and the Partnership for Collier’s Future Economy. Responsibilities will include developing and implementing an annual communications and marketing plan to support the key objectives for all Chamber entities.
The position will also be responsible for:
• Plans, develops and manages internal and external communications activities for the Chamber and is responsible for the implementation of all communications necessary to support all Chamber activities.
• Production of monthly, online newsletter including article creation and editing.
• Draft and distribute all email and print communications including but not limited to weekly e-newsletter, member spotlights and membership marketing materials.
• Draft and distribute all news releases.
• Website management.
• Coordinate and implement all media relations, social media and photography needs.
• Create and distribute all invitations, flyers, advertisements, etc. including graphic design and copy writing.
• Provide marketing, communications and graphic design support to all other departments.
• Manage all advertising trades and contracts.
• Provide editorial support to all staff members.
Staff Chamber functions as needed.
All other duties as assigned by supervisory staff.
Mary was born in Kenosha, Wis., on Sept. 12, 1955, to Edmund and Lorraine (Arents) Krome in Kenosha, Wis. She received her Bachelor of Business Administration from Loyola University as well as a MBA from Northwestern University, and a PhD in business from the University of Virginia, Richmond. She was a published author and wrote articles for the Kenosha News. Most recently a business professor at the Florida Gulf Coast University. She was previously an educator at Carthage College, University of NC – Wilmington and the University of RI.
As we begin 2017, we look toward a new year full of new ideas, new goals and new opportunities!
Our previous organizational leaders have laid the solid foundation upon which we have built a strong reputation as the foremost authority on public relations and communications issues in Southwest Florida.
We are grateful to Kellie Nolan and Crystal Wimperis of Be Brilliant!® Marketing for stepping in to address this month’s presentation, “How Millennials Are Shaping the Future.”
Kellie provides strategic communications counsel and tactical marketing support to help clients connect with customers, employees, communities, and other stakeholders. At the heart of her work is an ability to understand clients’ needs and distill complex information into meaningful messages and memorable brand stories.
A communications professional for more than 30 years, Kellie has developed and managed public relations and integrated marketing programs for local and global clients in a range of B2B and B2C market segments, from agriculture and construction to medical technologies and retail. Kellie also works with clients’ on internal and corporate communications, and leads workshops on brand messaging and media training.
Crystal is a marketing and design specialist at Be Brilliant!® Marketing. She creates visuals that fuel clients’ marketing efforts. Whether it’s designing graphics for a clients’ social media page, website, or an event, her priority is creating designs that gets clients noticed.
Tuesday, Jan. 24
Hilton Naples, 5111 Tamiami Trail N.
Cost: $27 PRSA Members, $35 Non-Members, $20 Students
Reservations must be made by Friday, January 20.
*No-shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, January 20. No cash is accepted at the door. Checks are accepted and must be provided at the time of the featured event. No shows will be billed if no prior notice given.
Brand Manager, Consumer Marketing
Naples/Ft. Myers Florida
The Brand Manager is responsible for leading B2C marketing strategy for a large metro market or region, including consumer audience development, B2C branding and message development, B2C marketing, public relations, event marketing, local trades/sponsorships, and execution of related partnership programs. This role collaborates with other local marketing colleagues, the newsroom, Publishers, B2B marketing, other regional/corporate marketing teams, and other internal partners to ensure that project deadlines and consumer marketing business targets are met. The Brand Manager is expected to execute a variety of projects with minimal direction and support others on more complex projects. Develops and executes plans to promote our products among target audiences to drive awareness and improve perceptions of our local brands and encourage deeper engagement. Works closely with local Consumer Marketing & Sales and editorial teams to leverage content and product benefits for campaigns and positioning that are sequenced with direct response consumer sales acquisition and retention programs.
This position is based in Ft. Myers, Florida and reports into the Director Consumer Marketing.
- Execute local B2C marketing campaigns and events.
- Develops and executes local B2C brand positioning, messaging, creative development, media planning/buying, event planning, and channel management focused on improving brand awareness/perceptions and maximizing consumer membership acquisition and retention. Manages local B2C marketing budget.
- Works with market analyst to fully leverage research and insights in content development, B2C promotions.
- Works with Graphic Designer and/or leverage central Consumer Marketing resources to develop and execute marketing campaigns and events.
- Manage trade and sponsorship relationships with external community partners.
- Work in partnership across departments to ensure the organization’s brand message is consistently distributed across multiple channels in order to meet consumer revenue volume goals and brand perception objectives.
- Coordinate the local production and implementation of creative development, media planning/buying, advertising, marketing promotions, event marketing, social media and public relations.
- Work closely with local Publisher, build productive relationships with external community partners.
- Determine marketing business metrics, conduct campaign/promotion analysis, and communicate marketing results and effectiveness to senior management.
- Assist in developing annual strategic and operational consumer brand marketing plans.
- Bachelor’s degree in Communications, Marketing or similar field.
- 3-4 years in related brand marketing or communication field.
- Expertise in consumer focused marketing and/or strategic brand management.
- Microsoft Office experience (PowerPoint, Outlook, Excel, Word)
- Demonstrated strategic thinking, analytical and problem solving skills.
- Strong interpersonal skills with ability to work with all divisions/departments.
- Excellent project manager and impeccable communication and presentation skills.
- Self-directed, strong project management and prioritization capabilities.
- Ability to manage multiple projects on tight deadlines.
- Sound understanding of research principles/techniques and consumer insight application.
- Experience with digital and social media platforms strongly preferred.
PRSA Gulf Coast Chapter January 2017
Lunch N Learn –
How Millennials are Shaping the Future
The Public Relations Society of America (PRSA), Gulf Coast Chapter, will examine how Millennials are shaping the future of strategic communications and will explore generational differences and trends and their effects on public relations professionals.
Tuesday, January 24, 2017
Naples Hilton, 5111 Tamiami Trail North, Naples
11:30 a.m. – 12:00 p.m. Networking
12:00 p.m. – 1:00 p.m. Lunch and Presentation
$27 PRSA Members
*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, October 21st. No cash is accepted at the door. Checks are accepted and must be provided at the time of the luncheon. No shows will be billed if no prior notice given. Thank you.
Responsible for writing and production of internal and external marketing products including social media, video production, photography, and website content (front-end).
Seeking 5-7 years experience in web-based broadcast and social media communications strategies, professional writing/editing/publication, graphic design, Adobe creative software, and brand management. Bachelor’s Degree in related field.
Desire an individual excited about education, grounded in community, comfortable with multiple tasks/priorities, and able to develop engagement and collaboration across all constituencies, in order to create messaging and materials that capture the spirit and happenings of our school and enhance visibility.
Seacrest Country Day School is a co-ed Preschool through Grade 12 independent school in Naples. We are located in southwest Florida near the Gulf beaches, the Everglades, and Ten Thousand Islands making our area especially popular among eco-tourists.
Salary is commensurate with experience. This position is available now. Please visit our website www.seacrest.org to determine if our mission matches yours!
Resumes to Marty Durham, firstname.lastname@example.org
PURPOSE OF JOB: Position exists to create and maintain a positive brand/image for the District, identify opportunities to educate public, and monitor/manage social media & web activities.
ESSENTIAL DUTIES & RESPONSIBILITIES:
- Develop relationships and gain feedback about the community’s perceptions/feelings about CMCD operations.
- Create an educational community outreach campaign directed towards the general community, our industry partners, as well as responding to interested individuals/parties.
- Inform the public of the District’s activities and data-driven activities; this based on the District’s Mission and Vision
- Develop positive relationships with media outlets of all types.
- Organize and execute educational/entertaining programs to reach members (of all ages) of the community.
- Seek speaking opportunities for appropriate employees (e.g. Research) and schedule same.
- Provide media training and guidance for employees who deal directly with the media.
- Seek opportunities for collaboration with all departments within the District in order to improve efficacy, communication, and a positive culture.
- Spearhead, collaborate, guide, and contribute to the production of various types of media and materials for the District. Foster and manage positive and productive relationships with media production companies.
- Identify PR/Communication needs for the District, and prepare yearly departmental budget for inclusion in District Annual Budget.
- Share ideas, take initiative, work to fix that which is identified as “broken”, and find new ways to efficiently meet the Mission.
The above statements describe the general nature and level of work performed and is not intended to be a complete list of duties—additional responsibilities may be assigned by management.
Candidate must adhere to the District’s Code of Ethics and Sunshine Laws.
EDUCATION/EXPERIENCE/TRAINING REQUIRED: Must have a B.S. degree in Communications, Public Relations, or related field of expertise from an accredited college or university. A minimum of 3-5 years work experience is preferred. APR designation and membership in PRSA or like organization preferred. Must have a valid Florida driver’s license.
KNOWLEDGE/SKILLS REQUIRED: Must be computer literate and demonstrate proficient use of various means of communication with colleagues, media, professional organizations, and others. Ability to think “on your feet” with respect to social media, fluid situations, and in crisis situations is essential. Willingness and enthusiasm to learn the “what, why, and how” mosquito control operations is a must. Must be willing and able to confidently deal with controversies in a professional, clear, and informed manner.
WORK ENVIRONMENT: The Collier Mosquito Control District (the District) has been in existence since 1950, and has evolved with the changes in the community. The District exists to control populations of both pestiferous and (potentially) disease-carrying mosquitoes throughout the community in which we all live. The successful candidate will have an office in the Administration building, but will often be “in the field”. The “field” includes, but is not limited to: schools; businesses; governmental organizations; media outlets; in District aircraft; laboratory; mosquito habitat; professional and political gatherings; conferences; symposia; and more.
Email cover letter and resume to email@example.com
A commentary from FGCU student Breanna Rigg, whom the Gulf Coast Chapter of PRSA sponsored.
Waking up at 5 a.m. was not my idea of a fun way to start a Friday morning, but it was worth it when the PRSSA National Conference was only a few hours away. Located in beautiful Indianapolis, a city I had never been to, the conference boasted top PR professionals from some of the best companies in the world. I was thrilled to be attending and to surround myself with inspirational and motivational individuals for the next three days.
Day 1: Saturday, Oct. 22
After the national PRSSA board of directors welcomed us and presented chapter awards, it was time for the keynote address from Allison Melangton of Hulman Motorsports Corporation. Melangton was not only an outstanding speaker, but we learned so much about the 2012 Super Bowl in Indianapolis and how it is not just about sports, but it is about making an impact in the community. Best of all, Melangton was only the second woman to run the Super Bowl, and did so in a way that engaged the community more successfully than football ever could.
“Sporting events are great, but what happens around them is more important.” –Allison Melangton
After the fantastic keynote address, we moved onto crisis communication with Myra Borshoff, APR and fellow PRSA from Borshoff and Jen Dial, from Eli Lilly and Company. From this, we learned about many large scale crises that these professionals have dealt with in the past, including the Indiana State Fair stage collapse in 2011. Takeaways included the importance of being transparent, avoiding the phrase “no comment,” and staying calm. We also learned about the thee A’s of crisis management: acknowledge, apologize and action.
From there, we moved to a session about storytelling with Lindsey Groepper from BLASTmedia and Sabrina List from 500 Festival, Inc. The first and foremost thing that we learned is that press releases are actually used too frequently, and that PR doesn’t equal press releases. Both speakers emphasized the necessity to only write a press release when there’s a story to tell. We also learned about media pitching, and how important it is to personalize each pitch.
“The way you pitch to GQ is different from how you pitch to TechCrunch is different from how you pitch to Buzzfeed.” –Lindsey Groepper
The highlight of the day was hearing from Warner Bros. Television Publicity. Almost 30 minutes before the session began, the line outside the door looked like a line for a new roller coaster at Disney! PRSSA volunteers actually had to turn away attendees because of the large audience. We heard from Jeff Tobler, Lisa Mitchell and Brian Carrillo about the numerous exciting aspects of their jobs in publicity. All three get to travel a lot and manage specific aspects of publicity for a few different shows from Warner Bros., due to 11 publicity field offices all over the world and every show being launched globally! Though I am not personally interested in pursuing a career in entertainment PR, it was very exciting to see how that particular industry works. And, most exciting, the Warner Bros. team gave us free cupcakes afterwards!
This morning’s keynote address was Meet the Living Legends of PR, sponsored by The Plank Center. We got to hear from Bridget Coffing of Emeritus McDonalds Corporation and Mike Fernandez of Burson-Marsteller, with Brian Price of Starwood Retail Partners moderating. The extensive careers of both these professionals was incredible to hear about, particularly about branding and how no two companies are alike. Additionally, we learned about mentor/mentee relationships and how to make the most of both being a mentor and a mentee. Takeaways included having thick skin and having knowledge of data analytics.
“Every time you go into a McDonald’s restaurant, you enter a brand.” –Bridget Coffing
Hands down, my favorite session of the conference was “The Courage to Be Authentic” from David Grossman of The Grossman Group. During this workshop, we were asked the question “Who are you? What do you value? How do you find a job or passion that’s important to you?” We learned that authenticity is about being truthful with yourself and others, in a kind and respectful way, and that respectfully authentic leaders know that relationships are about everyone except themselves. In order to be fully authentic, you need to bring curiosity, the idea of accepting who you are and the focus of what you can control to the table. Not only did David Grossman tell us the story of his life and how authenticity has made him who he is today, but he did so in a beautifully articulate manner, and gave the room free copies of his book “No Cape Needed.”
Following the session on authenticity, we moved into another one of my favorite sessions from the conference: the PRSA General Session. We first heard from Dr. Derreck Kayongo, CEO of the Center for Civil and Human Rights and co-founder of the Global Soap Project. Not only did I love hearing about social responsibility and corporate philanthropy, but Dr. Kayongo was a hilarious and inspiring speaker. We learned about the Global Soap Project and how important it is to instill charity into your company and in your life, and he shared his personal acronym for success: SELF, which stands for service, education, leadership and faith. After this, we learned from astronaut Scott Kelly about his year in space. Kelly taught us that you have to take risks and be willing to fail to see if you can achieve something. He also told us that President Obama challenged him to Instagram his year in space, which allowed him to use social media to engage the public through his journey.
We finished the day with the “Where Are They Now?” session hosted by the New Professionals Section. We heard from Nick Lucido of Krispr Communications, Heather Harder of Prosek Partners, Brian Price of Starwood Retail Partners with Jessica Noonan of Weber Shandwick as moderator. In this session, we learned a great deal about how to go about our future job search. Most importantly, we learned to utilize not only your own network, but your network’s network, as well as teaching yourself the things you don’t know. Hearing from such a motivated and successful group of young professionals was so inspiring, and I hope to be in their shoes in a few years myself.
We started off the day with the PRSA professionals, joining them for their general session featuring Theresa Payton of Fortalice Solutions and Mark Emmert of the NCAA. Payton was the former chief intelligence officer for the White House under George W. Bush’s administration, and shared with us a wealth of knowledge regarding cybersecurity and technology. Although some of the information was a little over our heads, we learned so much about how quickly the industry and our technology changes. After, we heard from Mark Emmert on the multitude of facets that the NCAA is involved in, other than simply basketball. With 19K teams, 475K student-athletes, 1100 colleges involved in the network, it is an underestimate to say that the NCAA is a large industry. We learned that college sports create a sense of community, brand recognition, and allow schools to reach out to alumni around the world. Emmert stated that the NCAA is in the “human development field,” not the sports industry, due to all the extensive community work that they do.
To end the day and the conference, we got to mingle and network at the career development exhibition, get free headshots and have a PR pro critique our resumes. I got to talk to representatives from Edelman, Burson-Marsteller, Weber-Shandwick, and many more companies featured at the fair, which was an amazing opportunity.
Altogether, my LinkedIn connections grew, my knowledge base expanded, and my motivation increased after this amazing conference experience. I was so lucky to have the opportunity to attend, courtesy of the Gulf Coast Chapter of PRSA, and learned more than I could have ever imagined.
How did you hear about the PRSA Gulf Coast Chapter?
In the late 1990’s, Leslie Eicher, APR approached several of us about starting a PRSA chapter in Naples. I’m privileged to be one of those founding members. Leslie generously gave her time and professional guidance, working diligently with us to formally establish the Gulf Coast chapter in 2000. She helped us build our inaugural board of directors and guided many of us through our APR accreditation. In 2002, I attained my APR under her mentorship.
What made you join as a member?
When we started the chapter, I was Beasley Broadcast Group’s corporate communications executive. The educational support provided by PRSA National, combined with the opportunity to network and collaborate with local public relations and marketing practitioners, made the decision to join PRSA an easy one.
Why did you join the PRSA Board and what position do you serve?
Currently, I serve as Gulf Coast Chapter’s Assembly Delegate and, on a district board level, as PRSA Sunshine District’s Secretary. Since our chapter’s inception, I’ve benefited from serving in many of the board positions. I learned new things about myself and about leadership from each one, especially as President. I would encourage everyone to consider participation as a board member. It’s a very rewarding and educational experience.
Where do you currently work and what is your day to day like?
This past January, after 25 years with the Company, I stepped down as Beasley’s Vice President of Corporate Communications and founded The Mesnik Group. It’s an exhilarating time in my professional life as each day I look forward to the challenge of running my own business and to the joy of assisting a variety of clients with their PR and communications needs. I’ve reached a point in my career where the ability to mentor stays top of mind. Serving on the industry’s MIW Radio Group (Mentoring and Inspiring Women in Radio) Executive Committee is volunteerism I truly enjoy and something on which I spend a good bit of time.
The best part of my job is creating, nurturing and maintaining relationships. Naples is my hometown and I’m blessed to have many personal and professional friendships here. The majority of my business career has been spent in radio broadcasting, and I’m equally fortunate to have built strong ties over the years with colleagues in the media and music communities. For me, a day spent helping people achieve their goals is a day well spent!
What do you enjoy doing on you spare time?
Like most of us, spare time is hard to come by. My children are now young adults (and I’m so proud of them!), so my husband and I are enjoying traveling more than we could when the house was full. We both work, so weekend trips suit us best. We’ve started exploring Florida State Parks, they are very diverse and incredibly beautiful! Closer to home, I love to read and I’m drawn to sunset. Sitting on my childhood beach as the sun dips into the Gulf, with my toes in the sand and a good book in my lap, is a treasured moment.
Nibble, Sip, Chat and Celebrate Gulf Coast Chapter PRSA at VOM FASS
Don’t miss our last session of 2016!
Join us on Tuesday, November 29 for a unique – and flavorful – private networking experience at VOM FASS. Our hosts, manager Willie Doyle and Chef Joan, will prepare delectable small bites and a special holiday cocktail for us. During our visit, we are welcome to sample exclusive cask-aged vinegars, exquisite oils, superior spirits and liqueurs from around the world. Enjoy networking with colleagues and hear from Vom Fass manager, Willie Doyle about the origins and creation of their worldly offerings.
GCPRSA Holiday Networking Event
November 29, 2016
4:30 p.m. – 6:30 p.m.
VOM FASS (located at Mercato , next to Chipotle)
9100 Strada Pl #2112, Naples, FL 34108
Come for the spirits, come for the treats, but most especially, come for the camaraderie!
PLUS November 29 is #GivingTuesday so all proceeds collected from the registration fee will support our PRSA student scholarship fund used to help fund registration fees for local college students to attend the National PRSSA conference each year. This year we helped FGCU student Breanna Rigga attend the PRSSA session in Indianapolis. See the Breanna Rigg story – Click Here
Want to know a little more about Vom Fass? Check out these links: