One of Southwest Florida’s top attractions is seeking an experienced marketing director for its family of waterfront businesses collectively known as Salty Sam’s Waterfront Adventures. Individually they are Parrot Key Caribbean Grill, Big Game Waterfront Grill, Salty Sam’s Marina, Sight Sea-R Cruises and the Pieces of Eight Pirate Ship. Because of the various businesses, the position is both challenging and refreshing in its variety of annual promotions and events supported by an aggressive marketing budget.
“Every day at Salty Sam’s is an exciting new adventure,” says Jaime Huffman, the outgoing marketing director of the company. “We are always working on a new project, promotion, event, or ad. From promoting our restaurants at the Boston Red Sox and Minnesota Twins games, to putting events together on the Pirate Ship. The job is challenging, intellectually stimulating, and always a lot of fun!”
Salty Sam’s would like to find a highly motivated marketing professional who is experienced in advertising, social media, promotions, and event marketing. Duties include advertising placement, social media management, ad and coupon tracking, creative direction and event/promotions management. The position will work closely with owners, management teams, and media reps and ideally the individual will have a working knowledge of social media, Excel spreadsheets and Word Press.
“There are so many aspects of this position that make it enjoyable coming into work each and every day,” adds Huffman. “First and foremost, I love my coworkers… The people at this company are a pleasure to work with and the management team works diligently to create a supportive, teamwork environment.”
About Salty Sam’s Waterfront Adventures: Perched on the water’s edge of a thriving wildlife aquatic preserve, the world famous Salty Sam’s Waterfront Adventures is a water-bound recreation destination for all ages. Offering everything including power boat and kayak rentals, fishing and sightseeing charters, unique gifts and souvenirs, the Pieces of Eight Pirate Cruise, the Parrot Key Caribbean Grill – voted Best Waterfront Restaurant since 2005, and the Big Game Waterfront Grill – voted Best Sports Bar since it opened in 2010, and the nearby Key West Express ferry. Salty Sam’s is also a full service marina with boat service, repairs, boat sales and storage. To start your waterfront adventure, call 1-888-796-64271-888-796-6427 or visit www.saltysams.com for more information.
Interested candidates can send a resume to Matt@SaltySams.com demonstrating creativity and relevant experience in MsWord or PDF format. Additional examples, campaigns, promotions, portfolio samples, etc. are welcome to be included as well. Pay based upon experience.
NAPLES, FL., March 31 – The Public Relations Society of America (PRSA), Gulf Coast Chapter will host a luncheon program highlighting the Naples Daily News on Tuesday, April 22 at the Hilton Naples, 5111 U.S. 41 N. The event begins at 11:30 a.m. with social and networking, with the lunch presentation to follow immediately at noon.
The guest speaker will be Manny Garcia, recently appointed Editor of the Naples Daily News. Prior to joining the NDN, Garcia was Executive Editor and General Manager of el Nuevo Herald in Miami. He also spent 18 years at The Miami Herald, where as a reporter and editor, his investigations have changed Florida law, led to the arrests of numerous public officials, ousted a sitting congressman and helped free a man serving life for murders he did not commit. His projects have helped win an IRE award, Goldsmith and Pulitzer prizes. Garcia serves on the board of Investigative Reporters & Editors, American Society of News Editors and Florida Society of News Editors.
The cost is $24 per person for PRSA members, $29 for non-members, $27 for non-profits and $15 for students. Reservations must be made by Friday, April 18, 2014.
For additional information o contact Chapter President Donna C. Heiser, APR at 687-5402.
Manny Garcia Bio
Manny Garcia is Editor of the Naples Daily News, the leading source of news in Southwest Florida.
Prior to joining the Naples team, he was Executive Editor and General Manager of el Nuevo Herald in Miami, the most influential Spanish-language news operation on the hemisphere. During his watch, el Nuevo Herald was the only Spanish-language newspaper to be a Pulitzer-finalist for its coverage of the earthquake in Haiti with The Miami Herald.
Manny also spent 18 years at The Miami Herald, where as a reporter and editor, his investigations have changed Florida law, led to the arrests of numerous public officials, ousted a sitting congressman and helped free a man serving life for murders he did not commit. His projects have helped win an IRE award, Goldsmith and Pulitzer prizes. He serves on the board of Investigative Reporters & Editors, American Society of News Editors and Florida Society of News Editors.
SALARY: $41,304.70 /Year
OPENING DATE: 03/17/14
CLOSING DATE: 03/24/14 11:59 PM
This position collaborates with appropriate institutional areas in shaping and properly conveying the College’s image, both internally and externally through highly-specialized work coordinating internal and external communications, news media contacts and assists in developing, creating, and editing College publications. This position also ensures the maintenance and integrity of the information found on the College’s homepage, departmental homepages and official College social media sites. Coordinates with internal and external media and community partners to promote college-wide programs, services, and events.
The Florida Public Relations Association Southwest Florida Chapter and Public Relations Society of America Gulf Coast Chapter have teamed up to present Be Good at Doing Good: Marketing Your Mission on April 18 from 8 to 11 a.m. at Edison State College in Fort Myers.
Six local PR and media professionals from Fort Myers and Naples will provide information and tips on the following topics: Branding, Content Marketing, Fundraising and Special Events, Donors and Volunteers, Press Releases and Public Speaking. The list of guest speakers includes; Heidi Taulman, APR, Lee BIA Builders Care; David Essel, Certified Motivational Speaker; Gail Dolan, MBA, President of Dolan Marketing Services Inc; Kate Gooderham, APR, CPRC, President of Gooderham and Associates; Lynn Schneider, APR, CPRC, Vice President Marketing and Communications, Shell Point; and Brandi Broxson, Editor, Naples Daily News.
Admission will be $10 per attendee, which will include the full presentation and a light breakfast.
Edison State College is located at 8099 College Parkway, Fort Myers Nursing Building, AA-177
Seating is limited. Information and reservations are available at fpraswfl.org
About Florida Public Relations Association
The Florida Public Relations Association was founded in 1938 and is the oldest public relations organization in the United States. As a statewide Association, FPRA holds approximately 1,500 professional and student members, all that form the 15 professional and 11 student chapters. The Southwest Florida chapter has over 100 members and is dedicated to programs and activities that enhance the success of public relations professionals in Lee, Collier, Charlotte, Hendry, and Glades Counties.
About the Public Relations Society of America
The Public Relations Society of America (PRSA) is the nation’s largest community of public relations and communications professionals. We provide training, set standards of excellence and uphold principles of ethics for the global public relations profession. As a leading voice in the PR industry, we also advocate for greater understanding and adoption of public relations services. The local Gulf Coast chapter is based in Naples, FL.
“ONLINE PUBLIC RELATIONS IN A DIGITAL AGE”
NAPLES, FL., March 4 – The Public Relations Society of America (PRSA), Gulf Coast Chapter will host a luncheon focusing on “Online Public Relations in a Digital Age” on Tuesday, March 25, 2014 at the Naples Hilton, 5111 U.S. 41 N. The event begins at 11:30 a.m. with social and networking, with the presentation to follow at noon.
The guest speaker is Erik Stafford, Creative Director at ISOOSI Marketing Agency in Cape Coral, Florida. Stafford has an extensive advertising and design background and has won numerous awards over the past 15 years. He has worked with a wide range of companies around the globe and is widely regarded as an Internet marketing expert.
The cost is $24 per person for PRSA members, $29 for non-members, $27 for non-profits and $15 for students. Reservations must be made by Friday, March 21, 2014. For additional information or to register, visit the PRSA, Gulf Coast Chapter online at www.gulfcoastprsa.org or contact PRSA Chapter President Donna Heiser at 687-5402.
Erik Stafford comes from an advertising and design background and have won numerous awards over the past fifteen years, including several AAF-ADDY Awards and some other ones with equally important sounding names.
As Creative Director at ISOOSI Marketing Agency, Erik has worked with a wide range of companies around the globe, and he has consulted “behind the scenes” on several high-profile launches and marketing campaigns, providing his expertise to increase responsiveness and conversions.
Erik is widely recognized as an Internet Marketing expert, and his direct response design and conversion tactics have been responsible for millions in sales.
Erik and his family live in the small town of Cape Coral, Florida. When he’s not working, he can usually be found reading, cooking vegan meals, or sleeping on the beach.
Angeli Chin is a new board member for PRSA Gulf Coast Chapter. Chin is currently the marketing manager for CONRIC PR & Marketing/Publishing.
Why are you involved in the PRSA Gulf Coast Chapter?
As a PR professional, the PRSA Gulf Coast Chapter gives many opportunities for continued education, relationship building and more. Having the ability to meet members across our district as well as nationally expands horizons for us all. Living and working in southwest Florida has been an interesting experience and as I continue to move along my public relations track, being part of PRSA was definitely something I wanted to take advantage of.
Do you currently hold a position on the board of PRSA?
Yes, I have recently accepted the position of Co-chair of Communications and Social Media. Since I joined PRSA, I wanted to become more actively involved. When another board member approached me with this position being open, I knew it was time to step up.
What is your day-to-day life like at work?
My day-to-day life at work is never boring! I love what I do, from being the project manager for all the projects that come through our agency, to working to collaboration with our team, to creating strategic marketing plans and implementing them (internal & external), creating, editing, and submitting press releases, social media, and more! I have even done some voice overs for a few of our clients. In the work of public relations and marketing, there are many opportunities to keep one striving to do the best for their clients.
As a single mother of four beautiful boys, we enjoy going to parks, playing games and more. Halloween is our favorite holiday and we have been avid attendees to the Fort Myers ZombiCon. We all love nature and art. We have drawing games where we collaborate on pieces together based on another person’s suggestion. I happen to love photography, cooking, and fine wine. Reading is something I enjoy and always feel we should be continually educating ourselves in things we are passionate about. I am currently on my APR certification.
Where do you see yourself in 5 years?
In five years I will have continued to grow in my experience and will have my APR and CPRC. I see myself being offered a partnership in a firm and continuing to learn from mentors, peers and colleagues.
On Tuesday, February 25, we are honored to welcome Richard Broome, Executive Vice President, Corporate Affairs and Communications for The Hertz Corporation. Richard will speak to us on the Public Relations challenges that Hertz faced in relocating their corporate headquarters from New Jersey to Southwest Florida, from lessons learned to crisis management.
Richard is responsible for community affairs worldwide and corporate social responsibility. He is also responsible for worldwide internal and external communications, including media affairs, government relations, community relations, and corporate philanthropy.
Since joining Hertz in 2000, Richard has made solid contributions to the executive team by helping plan and execute a global communication strategy ensuring all employees are fully informed about the transformation underway at Hertz, and to ensure the management team understands and can act on employee concerns. Rich continues to successfully manage efforts to ensure Hertz businesses receive fair treatment in legislative bodies, especially in the U.S and Brussels. He and his team also build better awareness in the media of their story from consumer and investor perspectives.
Prior to joining Hertz, Rich served as Vice President, Government Relations and Communications for Selective Insurance Group. He also served as counsel at Aetna and the Connecticut Business and Industry Association. Rich has a B.A. from Bates College and a J.D. from the University of Connecticut School of Law, and he is a member of the Connecticut Bar. Be sure to join us for what promises to be an inspiring and informative presentation.
Executive Vice President, Corporate Affairs and Communications
The Hertz Corporation
Rich Broome is Executive Vice President, Corporate Affairs and Communications. He is based at the Company’s Worldwide Headquarters in Park Ridge, NJ.
As Executive Vice President, Corporate Affairs and Communications, Rich is responsible for community affairs worldwide and corporate social responsibility. With respect to community affairs, our primary goal will be to provide a framework for our locations to take local ownership of community and charitable activities. Rich is also responsible for worldwide internal and external communications, including media affairs, government relations, community relations, and corporate philanthropy.
Since joining Hertz in 2000, Rich has made solid contributions to the executive team by helping plan and execute a global communication strategy ensuring all employees are fully informed about the transformation underway at Hertz, and to ensure the management team understands and can act on employee concerns. Rich continues to successfully manage efforts to ensure our businesses receive fair treatment in legislative bodies, especially in the U.S and Brussels. He and his team also build better awareness in the media of our story from consumer and investor perspectives.
Prior to joining Hertz, Rich served as Vice President, Government Relations and Communications for Selective Insurance Group. He also served as counsel at Aetna and the Connecticut Business and Industry Association. Rich has a B.A. from Bates College and a J.D. from the University of Connecticut School of Law, and he is a member of the Connecticut Bar.
NAPLES, FL., January 21 – The Public Relations Society of America (PRSA), Gulf Coast Chapter today announced the election of its officers and board members for 2014.
Donna C. Heiser, APR, Chief Advancement and Communications Officer for the Ave Maria School of Law, has been elected President. Heiser has been active in PRSA locally for several years and will serve a one-year term.
Other PRSA Gulf Coast Chapter officers and board members for 2014 are:
- President-elect: Deborah Jonsson, Avow Hospice
- Immediate Past President: Judy Bricker, Northern Trust
- Treasurer: Niccole Neebling, Hilton Naples
- Secretary: Kylee Pitts, Avow Hospice
- PRSA Assembly Delegate: Cyndee Woolley, APR, C2 Communications
- Programs Chair: Jacqueline M. Rafferty, Boys and Girls Club
- Publicity Chair: Clay W. Cone, Cone Communications Company
- Communications & Social Media Co-Chair: Russell Tuff, Social-Impact
- Communications & Social Media Co-Chair: Angeli K. Chin, CONRIC PR
- Membership Relations: Mary Ann T. Green, Magink
- Membership Development: Niccole Howard, Collier Child Care Resources
Headquartered in New York City, PRSA is the world’s largest professional organization for public relations professionals with more than 20,000 members organized into 110 chapters nationwide who represent business and industry, counseling firms, government, associations, healthcare, schools, professional services firms and nonprofit organizations. The PRSA, Gulf Coast Chapter serves Collier and Lee counties and consists of senior public relations, marketing and communications professionals who represent a variety of industries and professional services throughout Southwest Florida and the United States.
For more information about the PRSA, Gulf Coast Chapter, visit www.gulfcoastprsa.org.
The 2014 PRSA Sunshine District Conference will be July 10-12 in Naples, Fla.
Get ready to soak in some PR Paradise at the 2014 Sunshine District Conference in Naples. The premier event attracts more than 150 public relations professionals throughout Florida for the best networking and professional development around. Presenters include national leaders in the public relations industry, and leading experts in media relations, social media, crisis communications, and more.
PRSA Chair Joseph E. Cohen, APR will present as a keynote for the conference.
The conference will be held at the Hilton Naples! Room rates only $119/night.
Joe Cohen, APR, serves as Chair of the Public Relations Society of America (PRSA). He is also a senior vice president at MWW, one of the top five global independent public relations firms. As a member of the leadership team of MWW’s consumer marketing practice, he has helped establish best practices while guiding communications, integrated marketing and digital/social media strategy for such major brands and organizations as Sara Lee/Hillshire Brands, Zumba Fitness, Gold’s Gym International, 1-800-FLOWERS.COM and Sbarro Italian Eatery.
Cohen’s expertise spans the food/restaurant, consumer packaged goods, retail, health/fitness, sports marketing, entertainment and non-profit sectors. His account experience also includes The Palm Restaurant Group, Bally Total Fitness, Everlast and Go Bowling!, the national marketing effort to promote the bowling industry.
He has received numerous industry honors and awards including the PRWeek “40 Under 40” (2013), “PR Team Leader of the Year” at the PR News PR People Awards (2010) and recognition by PRWeek on its list of Ten Rising Stars (2006).
Prior to joining MWW, Cohen served as an on-air jock at WRDS-FM (Power 102) in Syracuse, NY.
He holds a bachelor’s degree from the S.I. Newhouse School of Public Communications at Syracuse University.
About the Conference
PRSA’s Sunshine District Conference kicks off Thursday afternoon with QuickStart, a leadership development and networking program. At QuickStart, incoming chapter leaders learn about PRSA’s governance and receive the tools necessary to be effective in their roles. The conference begins on Friday with a full day of programming and runs through Saturday with a half day of programming. The Sunshine District Conference is best known for its nationally recognized speakers and exceptional networking opportunities. Each year, one of the Sunshine District’s seven chapters hosts the conference. This year, the Gulf Coast Chapter in Naples is hosting the conference, and members from every chapter are sitting on the conference committee.