Top SWFL Attraction Seeking Marketing Director

One of Southwest Florida’s top attractions is seeking an experienced marketing director for its family of waterfront businesses collectively known as Salty Sam’s Waterfront Adventures. Individually they are Parrot Key Caribbean Grill, Bootleggers Waterfront Barbeque, Salty Sam’s Marina, Sight Sea-R Cruises and the Salty Sam’s Pirate Ship. Because of the various businesses, the position is both challenging and refreshing in its variety of annual promotions and events supported by an aggressive marketing budget.


“Every day at Salty Sam’s is an exciting new adventure,” says Matt Hanson.  “We are always working on a new project, promotion, event, or ad. From promoting our restaurants to putting events together on the Pirate Ship.  The job is challenging, intellectually stimulating, and always a lot of fun.”

Salty Sam’s would like to find a highly motivated marketing professional who has proven experience in advertising, social media, promotions, and event marketing. Duties include advertising placement, social media management, ad and coupon tracking, creative direction and event/promotions management. The position will work closely with owners, management teams, and media reps and ideally the individual will have a working knowledge of social media, Microsoft Office Suite, and design software.

“As far as marketing jobs go in Southwest Florida, this is one of the best,” says Pason Gaddis, Publisher of Florida Weekly and a Salty Sam’s customer.  “Salty Sam’s is a unique family owned, family friendly company that embodies the coastal attractions that draws thousands of people to our area every year.”

About Salty Sam’s Waterfront Adventures:  Perched on the water’s edge of a thriving wildlife aquatic preserve, the world famous Salty Sam’s Waterfront Adventures is a water-bound recreation destination for all ages. Offering everything including power boat and kayak rentals, fishing and sightseeing charters, unique gifts and souvenirs, the Salty Sam’s Pirate Ship, the Parrot Key Caribbean Grill – voted Best Waterfront Restaurant since 2005, Bootleggers Waterfront Barbeque, and the nearby Key West Express ferry. Salty Sam’s is also a full service marina with boat service, repairs, and storage. To start your waterfront adventure, call 1-888-796-6427 or visit for more information.

Interested candidates can send a resume in MsWord or PDF format to demonstrating creativity and relevant experience. Additional examples, campaigns, promotions, portfolio samples, etc. are welcome to be included as well. Pay based upon experience.  EOE/DFWP.

April Lunch ‘N Learn speaker Sarah Owen, President SFCF

Sarah Owen will discuss Crisis Communications and share how the Southwest Florida Community Foundation worked with local partners, municipalities and victims’ families to assist in the aftermath of the Club Blu shooting in Fort Myers.

Sarah’s journey into the non-profit sector followed a career in investor relations, public relations and corporate communications. She worked for publicly traded companies on the New York Stock Exchange as well as private companies throughout the Southeastern United States.Sarah shares her leadership at the national, state and regional level. She is Florida delegate for the National Vision 20/20 Initiative, serves as chair of the Community Foundations of Florida (a member group of Florida Philanthropic Network), is a member of the board of the Southwest Florida Economic Development Alliance and serves on the Healthy Lee Steering Committee.  The News-Press named Sarah their 2016 Person of the Year.

A graduate of Florida Southern College and the University of South Florida, Sarah holds a bachelor’s and master’s degrees in education as well as certifications in environmental engineering from University of Florida’s TREEO Center.
Tuesday, April 25, 2017

11:30 Social; 11:50 Luncheon
Vi Bentley Village, 701 Retreat Drive, Naples, 34110

Cost: $27  PRSA Members, $35  Non-Members, $20  Student

Reservations must be made by Friday, April 21.

*No-shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, Feb. 24. No cash is accepted at the door. Checks are accepted and must be provided at the time of the featured event. No shows will be billed if no prior notice given.

First ever PR Conference at Sea

PRSA Sunshine District Conference – June 23-26, 2017

PRville 2017: The PRSA Sunshine District Conference at sea | Friday, June 23 – Monday, June 26, 2017

North Florida PRSA welcomes you to the Sunshine District Annual Conference 2017 home port! We are so excited to announce we are casting off the lines and shoving off from boring hotel-based conferences! We’ll spend three glorious days at sea mixing our professional development with pleasure boating on Royal Caribbean’s Majesty of the Seas. This is quite possibly the very first PR conference held on the high seas anywhere in the world.

We’ll have all the features you’ve come to love about the annual district conference with none of the boring stuff. You can even bring along a spouse, friend or traveling companion to enjoy this beautiful three-day weekend. While we’re at sea, we’ll be learning about the latest trends in our industry, building our skills and gaining experience through the shared stories from our top-notch speaker lineup.

This conference is truly a departure from the ordinary PR conferences. So don’t be a landlubber and reserve your seat today. Guarantee your PRVille registration at preferred rates by paying a refundable deposit of $200 per stateroom any time through April 8. Payment in full is due by 5 p.m. on April 9. Bon Voyage!


Lunch ‘N Learn speaker for March

Maria Jimenez-Lara is Chief Executive Officer for the Naples Children & Education Foundation. Ms. Jimenez-Lara previously served as Director of Foundation Services and Grants Director for NCEF, responsible for overseeing the charitable grant process in conjunction with the trustee-driven Grant Committee.

Prior to joining NCEF, Jimenez was Redlands Christian Migrant Association’s (RCMA) Director of Charter Schools. She has over 20 years experience in program development, designing effective educational programs for at risk children, and collaborating with various community based organizations. Among her major contributions are the development of five charter schools for at risk children, two housing developments for low income families, and a founding member of a domestic violence prevention organization.

Jimenez holds two undergraduate degrees from Florida International University and Universidad de las Americas. She is a graduate of Hodges University with a master’s in public administration. Her civic involvement includes serving on District XI Juvenile Justice Board and various non-profit organization boards. Some of her accolades include Woman of the Year, Lifetime Achievement Award, Homestead, Florida and one of El Nuevo Miami Herald’s “Rising Latino Leader.”

Tuesday, March 28, 2017
11:30 Social; 11:50 Luncheon
Hilton Naples, 5111 Tamiami Trail N.

Cost: $27  PRSA Members, $35  Non-Members, $20  Student

To Register – CLICK HERE 

Reservations must be made by Friday, Mar. 24.

*No-shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, Feb. 24. No cash is accepted at the door. Checks are accepted and must be provided at the time of the featured event. No shows will be billed if no prior notice given.

“Silent & unprepared”

PRSA Board of Ethics and Professional Standards finds most millennial practitioners have not embraced their role as ethical conscience.

The PRSA Board of Ethics and Professional Standards (BEPS) has published the results of survey research conducted during PRSA Ethics Month in September 2016 that has found that many millennials are unfamiliar with the PRSA Code of Ethics and do not expect to face common ethical dilemmas.

Researchers targeted PRSA members with less than five years of experience in the second of three studies related to public relations practitioners’ roles and responsibilities to provide ethics counsel.

Key Findings:
• Only one-third (30 percent) indicated they felt prepared to offer ethics counsel
• Only 25 percent said they were likely to provide ethics counsel
• The majority of participants did not expect to face common ethical dilemmas when presented with examples
• Only about 40 percent were familiar with the PRSA code of ethics
• Less than half (47 percent) said they were likely to use the PRSA code of ethics
• Those who were familiar and likely to use PRSA ethics resources were significantly more likely to say they felt prepared
• Millennial respondents expressed interest in reading blog posts about ethics
• Millennial respondents with mentors were more likely to feel prepared and confident about providing ethics counsel.

Next steps:
• BEPS is currently conducting research with the PRSA College of Fellows on how to most effectively provide ethics counsel.
• They will work with the PRSA Educators Academy to create education curriculum and professional development resources based on this study and make them available to educators and young professionals.
• “Silent & unprepared”—PRSA Board of Ethics and Professional Standards finds most millennial practitioners have not embraced their role as ethical conscience.

PRSA Gulf Coast members are encouraged to visit the PRSA website for more information about the ethics resources and training available through PRSA. You can find the article, “Silent & unprepared: Most millennial practitioners have not embraced role as ethical conscience,” in the March issue of Public Relations Review, a scholarly and peer-reviewed journal. For a copy of the PRSA Code of Ethics CLICK HERE

Donna C. Heiser, APR, CFRE
Ethics Officer, PRSA Gulf Coast

February 2017 Lunch N Learn

Media Panel discussion on
“The Changing Face of News Gathering”

This month’s Lunch ‘N Learn will be held in partnership with the Naples Press Club. The topic will be “The Changing Face of News Gathering” featuring Stan Chambers, Digital Content Director at WINK News; Penny Fisher, News Director at Naples Daily News; and Phil Borchmann, Editor-in-Chief at Gulfshore Business

For nearly 12 years, Phil Borchmann has served as the editor of award-winning Gulfshore Business, a business-to-business publication covering Lee, Collier and Charlotte counties.  

He also edits Naples REALTOR-the official magazine of the Naples Area Board of Realtors-that is published by Gulfshore Life magazine.
Before his arrival in Southwest Florida, Borchmann spent about 15 years working as a reporter at newspapers such as the Chicago Tribune and the Rockford Register Star in Rockford, Illinois, his hometown. Borchmann is a graduate of Illinois State University.   


Stan Chambers Jr., in some respects, is in charge of the present and the future.

As Digital Content Director for WINK News, Stan oversees the management and direction the station’s digital and social footprints, from content creation to strategy and design.
Stan describes himself as an “old digital soul leading a digital evolution.” He transitioned into digital journalism after nearly a decade as a newspaper reporter and about three years as a nonprofit communications director.
Stan currently lives in Fort Myers with his wife and very active three-year-old daughter.  


Penny Fisher’s love affair with journalism began in rural southern Indiana. She grew up in a 500-person town just down the road from Milan, Ind., the real-life inspiration for the movie Hoosiers. She joined her high school newspaper staff during her junior year and has spent every day since devoted to the craft.  

In February 2007 she traded the hills of Indiana for the beaches of Florida when she joined the Naples Daily News as the art director for one of its community publications. She has served as managing editor for the Naples Daily News’s seven community publications, has managed the business section and the features section. She was named interim executive editor in August 2016 and was named news director for Naples in December 2016.
She is geeky about design, passionate about good story telling and over the top with organization. She enjoys spending time with her sportswriter husband and their adorable kids: Audrey, 4 and Alec, 2.

Register Here

Tuesday, February 28, 2017

Naples Hilton, 5111 Tamiami Trail North, Naples

11:30 a.m. – 12:00 p.m.  Networking

12:00 p.m. – 1:00 p.m.  Lunch and Presentation

$27  PRSA Members & Naples Press Club Members

$35  Non-Members
$20  Students

*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, Feb. 24, 2017.  No cash is accepted at the door.  Checks are accepted and must be provided at the time of the luncheon.  No shows will be billed if no prior notice given.  Thank you. 

Director of Marketing and Communications

Position Summary:

This is position is responsible for the complete marketing and public relations duties for the organization.
Job Specifications (Minimum knowledge, skills, and abilities required):
Bachelor’s degree from an accredited college or university with emphasis in communications, marketing, sales or business.
Education/Training (or equivalent):
Four-year degree mandatory.


 Minimum five year’s experience in communications, emerging media, graphic design, publishing and/or marketing preferred.
 Advanced computer skills regarding web-site development, graphic design, social media and technology integration.
Special Administrative Knowledge:
 Database management, excellent writing and computer skills.
Special Skills and Abilities:
 Excellent follow through, time management and excellent customer service.
 Development of brand awareness and online reputation through website, social media and other online sources.
 Proficient in Adobe Creative Suite, website editing, Microsoft Office programs including Outlook, Excel and Word.
 Proven ability to handle projects that require critical thinking, public relations management and media relations.
 Strong writing, editing, proofreading and organizational skills.
 Excellent problem-solving techniques and research abilities.
 Working knowledge of Microsoft Office, website development, graphic design and HTML experience.
 Deliberate planning and goal setting.
 Ability to establish and maintain effective working relationships with staff, executives and members.
 Must possess exemplary time management skills, have a high level of motivation and be a self-starter.
 Must have/maintain a dependable vehicle with proof of license and insurance.

Unique Duties/Responsibilities:

General Responsibilities under the direction of the President and CEO, the Director of Marketing and Communications will be responsible for ensuring that messaging and brand are consistent throughout all communications for the Greater Naples Chamber of Commerce, the Leadership Collier Foundation and the Partnership for Collier’s Future Economy. Responsibilities will include developing and implementing an annual communications and marketing plan to support the key objectives for all Chamber entities.

The position will also be responsible for:

• Plans, develops and manages internal and external communications activities for the Chamber and is responsible for the implementation of all communications necessary to support all Chamber activities.
• Production of monthly, online newsletter including article creation and editing.
• Draft and distribute all email and print communications including but not limited to weekly e-newsletter, member spotlights and membership marketing materials.
• Draft and distribute all news releases.
• Website management.
• Coordinate and implement all media relations, social media and photography needs.
• Create and distribute all invitations, flyers, advertisements, etc. including graphic design and copy writing.
• Provide marketing, communications and graphic design support to all other departments.
• Manage all advertising trades and contracts.
• Provide editorial support to all staff members.
General Responsibilities:
 Staff Chamber functions as needed.
 All other duties as assigned by supervisory staff.

January Newsletter

In Memoriam

We were saddened to learn of the sudden passing of Dr. Mary Krome, slated to speak at our January meeting. We pass along our sincerest condolences to her family, friends and colleagues.

Mary was born in Kenosha, Wis., on Sept. 12, 1955, to Edmund and Lorraine (Arents) Krome in Kenosha, Wis. She received her Bachelor of Business Administration from Loyola University as well as a MBA from Northwestern University, and a PhD in business from the University of Virginia, Richmond. She was a published author and wrote articles for the Kenosha News. Most recently a business professor at the Florida Gulf Coast University. She was previously an educator at Carthage College, University of NC – Wilmington and the University of RI.

A memorial was scheduled for Monday, Jan. 9, 2017, from 4-7 p.m. at St. Catherine’s Commons. Please keep her family in your thoughts and prayers.
Educate, Engage & Energize!

President’s Message

President Pamela Fultz

As we begin 2017, we look toward a new year full of new ideas, new goals and new opportunities!

Our previous organizational leaders have laid the solid foundation upon which we have built a strong reputation as the foremost authority on public relations and communications issues in Southwest Florida.

As the 2017 Gulf Coast Chapter President, I am honored to continue their work and to lead our board of incredibly talented business professionals. Although we represent various industries and specialties, we are all committed to professional excellence and recognize the need to emphasize the core values of the ethical practice of public relations.
In the year ahead, we will offer a wide array of learning opportunities to enrich the educational and interactive experience for our members and guests. This year’s theme is Educate, Engage & Energize for Professional Excellence. We will kick off the year with our first lunch-n-learn gathering on January 24 at the Hilton Naples.
We hope that you will join us as we strive to create a positive and progressive environment for open communication and collaboration, respecting diversity, ingenuity and individuality.
If you have any questions about our organization, please contact me at
Let’s work together to make it a thoughtful and thankful 2017!

Pamela Fultz
Chapter President

January Speakers

We are grateful to Kellie Nolan and Crystal Wimperis of Be Brilliant!® Marketing for stepping in to address this month’s presentation, “How Millennials Are Shaping the Future.”

Kellie Nolan

Kellie provides strategic communications counsel and tactical marketing support to help clients connect with customers, employees, communities, and other stakeholders. At the heart of her work is an ability to understand clients’ needs and distill complex information into meaningful messages and memorable brand stories.

Kellie is an experienced communications strategist and PR veteran. She is co-founder and managing partner at Be Brilliant! Marketing, the marketing agency she and her husband run together. From their office in Fort Myers, the Be Brilliant Marketing team works with local, national, and international clients.

A communications professional for more than 30 years, Kellie has developed and managed public relations and integrated marketing programs for local and global clients in a range of B2B and B2C market segments, from agriculture and construction to medical technologies and retail. Kellie also works with clients’ on internal and corporate communications, and leads workshops on brand messaging and media training.

Crystal Wimperis

Crystal is a marketing and design specialist at Be Brilliant!® Marketing. She creates visuals that fuel clients’ marketing efforts. Whether it’s designing graphics for a clients’ social media page, website, or an event, her priority is creating designs that gets clients noticed.

Crystal’s lifelong passion of business and art led her to pursue a bachelor’s degree in marketing and graphic design at the University of Minnesota Duluth. In fact, she was first person in the U.S. to hold this new degree. She enjoys keeping up with the latest trends in graphic design and the fast-changing world of social media marketing. She is especially proud of the design work she’s done on a variety of marketing materials for local nonprofit events, including as the Lee County Cattle Baron’s Ball and the March of Dimes Signature Chefs Auction.

Tuesday, Jan. 24 

11:30 Social; 12:00 Luncheon
Hilton Naples, 5111 Tamiami Trail N.

Cost: $27  PRSA Members, $35  Non-Members, $20  Student

Reservations must be made by Friday, January 20.

*No-shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, January 20. No cash is accepted at the door. Checks are accepted and must be provided at the time of the featured event. No shows will be billed if no prior notice given.

Job Opening – Consumer Brand Manager – Gannett

Brand Manager, Consumer Marketing
Naples/Ft. Myers Florida

The Brand Manager is responsible for leading B2C marketing strategy for a large metro market or region, including consumer audience development, B2C branding and message development, B2C marketing, public relations, event marketing, local trades/sponsorships, and execution of related partnership programs. This role collaborates with other local marketing colleagues, the newsroom, Publishers, B2B marketing, other regional/corporate marketing teams, and other internal partners to ensure that project deadlines and consumer marketing business targets are met. The Brand Manager is expected to execute a variety of projects with minimal direction and support others on more complex projects. Develops and executes plans to promote our products among target audiences to drive awareness and improve perceptions of our local brands and encourage deeper engagement. Works closely with local Consumer Marketing & Sales and editorial teams to leverage content and product benefits for campaigns and positioning that are sequenced with direct response consumer sales acquisition and retention programs.

This position is based in Ft. Myers, Florida and reports into the Director Consumer Marketing.


  • Execute local B2C marketing campaigns and events.
  • Develops and executes local B2C brand positioning, messaging, creative development, media planning/buying, event planning, and channel management focused on improving brand awareness/perceptions and maximizing consumer membership acquisition and retention. Manages local B2C marketing budget.
  • Works with market analyst to fully leverage research and insights in content development, B2C promotions.
  • Works with Graphic Designer and/or leverage central Consumer Marketing resources to develop and execute marketing campaigns and events.
  • Manage trade and sponsorship relationships with external community partners.
  • Work in partnership across departments to ensure the organization’s brand message is consistently distributed across multiple channels in order to meet consumer revenue volume goals and brand perception objectives.
  • Coordinate the local production and implementation of creative development, media planning/buying, advertising, marketing promotions, event marketing, social media and public relations.
  • Work closely with local Publisher, build productive relationships with external community partners.
  • Determine marketing business metrics, conduct campaign/promotion analysis, and communicate marketing results and effectiveness to senior management.
  • Assist in developing annual strategic and operational consumer brand marketing plans.


  • Bachelor’s degree in Communications, Marketing or similar field.
  • 3-4 years in related brand marketing or communication field.
  • Expertise in consumer focused marketing and/or strategic brand management.
  • Microsoft Office experience (PowerPoint, Outlook, Excel, Word)
  • Demonstrated strategic thinking, analytical and problem solving skills.
  • Strong interpersonal skills with ability to work with all divisions/departments.
  • Excellent project manager and impeccable communication and presentation skills.
  • Self-directed, strong project management and prioritization capabilities.
  • Ability to manage multiple projects on tight deadlines.
  • Sound understanding of research principles/techniques and consumer insight application.
  • Experience with digital and social media platforms strongly preferred.

Apply Now