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October 2016 Lunch N’ Learn – PR Strategy Helped Naples Soap Company Grow

How a PR Strategy Helped the Naples Soap Company to Grow

Deanna Renda

Deanna Renda, CEO

Join us for this month’s Luncheon on Tuesday, October 25!

11:30 network, Noon program

Learn how Deanna Renda, CEO of Naples Soap Company, took her company from a small solo entity to a multi-location business and online international player.

Since the founding of Naples Soap Company, people from all around the world have used its natural and organic skin care products to eliminate their chronic skin issues. Learn the challenges that are overcome in developing a PR strategy that constantly shifts and changes as a company goes through the growing cycles.

To Register – Click Here


The Naples Soap Company offers the highest quality natural and organic skin care products that are not only beautiful, but more importantly, produce results – relief for those suffering from chronic skin care issues.

Deanna personally has had eczema and psoriasis most of her life. She tried everything to relieve her symptoms – including products recommended by dermatologists. When her daughter was born, she too, had eczema. Deanna began a diligent search for products that would relieve their symptoms.

Being a nurse, Deanna understood the effects harsh commercial chemicals can have on the body. She began using natural and organic products on herself and her daughter. Before long, they were seeing amazing results. The combination of these ingredients made a tremendous difference in their skin. Eventually they were both free of their skin issues.

Since founding Naples Soap Company, people from all over the world have used their products to eliminate their chronic skin issues and live happier lives with less frustration. It is their pleasure to share what they have learned. The Naples Soap Company loves the positive feedback from customers who rave about how good their skin looks and feels.


Bonita Springs Area Chamber of Commerce seeks MARKETING AND EVENTS COORDINATOR

Job Description: Marketing and Events Coordinator

General responsibilities under the direction of the Director of Special Projects, the Marketing and Events Coordinator will be responsible for managing the deliverable calendar for the department, ensuring that messaging and brand are consistent throughout all communications for the Bonita Springs Area Chamber of Commerce, the Bonita Springs Area Chamber of Commerce Foundation and the Bonita Springs Estero Economic Development Council. Responsibilities will include assisting with the development and implementation of an annual communications and marketing plan to support the key objectives for the Chamber (including retaining current members, increasing program attendance and recruiting new members) and EDC (including increasing new business development, growing local businesses and targeted industry sectors and attracting innovative companies to the region).

Sampling of Duties:

  • Monthly & Special Event Flier Creation
  • Post Member Press Releases on Websites
  • Website Updates for Chamber, BSEEDC, Speakers Assembly
  • Social Media Implementation, All Brands
  • Photo Management
  • Young Professionals Event Planning and Marketing Implementation
  • Communications Report Data Collection and Updates, Press Clippings
  • Year End Sponsorship Reports for IFS Partners – Research and Collection
  • Survey Development & Distribution
  • Speakers Assembly Newsletter Creation & Distribution
  • Speakers Assembly Website Management
  • Special Event Video/PowerPoint creation
  • Blog article creation/management
  • Plan and implementation including (but not limited to) the following events: Business Before Business, Business After Hours, New Member Orientations, Candidate Forums, Volunteer Appreciation events.


  • Two – five years experience in communications, marketing, event planning and/or volunteer management.
  • Bachelor’s degree from an accredited college or university with emphasis in communications, marketing or business.
  • Proven ability to handle projects that require critical thinking, public relations and media relations.
  • Strong writing, editing, proofreading and organizational skills.
  • Excellent problem-solving techniques and research abilities.
  • Demonstrated knowledge of Microsoft Office, website development and graphic design.
  • Ability to set and meet deadlines.
  • Ability to establish and maintain effective working relationships with staff, executives and members.
  • Must possess exemplary time management skills, have a high level of motivation and be a self-starter.
  • Excellent interpersonal skills both in person and by phone, with a high degree of professionalism.
  • Fantastic customer service ethic and high expectations for quality.
  • Must have/maintain a dependable vehicle with proof of license and insurance.

Send cover letter, resume and three marketing samples to

About the Chamber

The Five-Star nationally accredited Bonita Springs Area Chamber of Commerce strives to serve members, promote an environment where business can grow and prosper and enhance the quality of life of the Bonita Springs area.

We are a primary resource for local residents, visitors, newcomers, business owners and those considering relocation to this beautiful area! We serve the Southwest Florida region in both Lee and Collier County representing business members doing business in Southwest Florida.

We have been honored by receiving the prestigious Five-Star Accreditation status! This means we have met the highest benchmarks set by the United States Chamber of Commerce. Only 77 chambers across the entire United States, a total of nearly 7,000 chambers, have attained a five-star level of operation. Statistically, we are in the top 1% of all Chambers in the United States! Click here to view the national criteria that must be met to achieve five-star accreditation.

With an energetic and dedicated staff, we live by our mission to serve our members, promote an environment where business can grow and prosper, and enhance the quality of life of the Bonita Springs area.

Our leadership is comprised of an exceptionally strong Board of Directors, which represent a wide spectrum of businesses in our community. New members are offered a broad range of opportunities to get involved in our chamber, including:

  • More than 120 Networking Events per year to encourage face-to-face relationship building
  • Year-Round professional development and leadership opportunities
  • President’s Club networking for Senior Executives
  • Regional political and legislative advocacy efforts
  • Business exposure through sponsorship opportunities in the Visitors Center, on the website, and at events!

Ethics Month Activities – September 2016

Donna Heiser, APR

Donna Heiser, APR – Ethics Officer

September is Ethics Month!

September is PRSA’s Ethics Month and our national Board of Ethics and Professional Standards has been hard at work preparing a variety of ethics-related articles, Twitter chats and programming to help you make Ethics the Heart of Leadership.

To follow is a comprehensive list of activities for the month.

Thank you so much for your attention and commitment to ethics and to PRSA. Happy Ethics Month!

Donna C. Heiser, APR
Ethics Officer


Take the Ethics Month Survey 2016:
The Arthur W. Page Center has awarded a grant to BEPS members Marlene Neill, PhD, assistant professor, Baylor University, and Nancy Weaver, APR, internal communications manager at The Cosmopolitan of Las Vegas.  The 2016 survey, “How Millennials View Ethics in Public Relations,” will be conducted during ethics month and feature input from both new pros and associate members.  The results from the first phase of the study (September 2015) will be presented at the PRSA International Conference, as well as shared through other public relations channels. The survey will be distributed Sept. 7 with a reminder email two weeks later.

New pros and associate members are encouraged to take the survey and to attend the PRSA International Conference session.

Tactics Article – “Building the Ethical Expectations within Your Organization Begins with You” by Jim Lukazewski

Read and share Jim’s wisdom on social media. #PREthics

PRSAY Blog Posts:  Various authors, including Nance Larsen, APR, Fellow PRSA and 2016 BEPS Chair, Kirk Hazlett, APR, Fellow PRSA, Marlene Neill PhD., APR, and Johnathan Slater, Ph.D., APR, Fellow PRSA will pose discussions and address current ethical challenges, issues and best practices throughout the year and ethics month. First blog post for Ethics Month will be September 1.

Read and share these blog posts with your social media circle. #PREthics

September 8 – 3 PM EDT: Ethics Month Webinar – The Art and Courage of Dealing with Ethical Issues

As the ethics counselor of your organization, public relations professionals seek to work with senior executives from a variety of departments to develop allies and form coalitions when their own power is limited.  This ethics webinar will discuss how to recruit allies and form coalitions as a means to influence more senior executives as well as provide examples of persuasive techniques that can be used to raise ethical concerns.

Panel: Dr. Bryan Reber, author “Gaining influence in Public Relations”

Debra Bethard-Caplick, MBA, APR practitioner with a personal story

Emmanuel Tchividjian, BEPS member and ethics officer

Nance Larsen, APR, Fellow PRSA, Chair of BEPS

Sign into your PRSA account and enjoy this FREE Webinar! Extra credit if you invite peers. Extra – double secret extra credit if you schedule a program or encourage your PRSA peers to participate.

Twitter Chats – #PREthics (unless otherwise designated)

September 13 – 8:30 pm EDT, PR Student Chat – “Ethics, the Heart of Public Relations” by Kirk Hazlett, APR, Fellow PRSA, Associate Professor, Communications/Public Relations, Curry College – #PRStudChat

Realistic workplace scenarios, based on the PRSA Code of Ethics, will be presented to the attendees for discussion.  Solutions, tools and tips will be provided on how to successfully deal with ethical issues.

September 20 – 8 PM EDT – Twitter Chat – Let’s Talk Ethics!  Best Practices for Ethics Curriculum in Public Relations

PR Division of AEJMC and the PRSA Educators Academy to discuss ethic curriculum

Panelists include: Tiffany Gallicano, Ph.D, and Elizabeth Toth, Ph.D., APR, Fellow PRSA

September 21 – 1 PM EDT – PR/Pro/Journalist Chat – Supporting Ethical Journalism with Nancy Weaver, APR, internal communications manager at The Cosmopolitan of Las Vegas and Lynn Walsh, journalist, KNSD and President-elect for the Society of Professional Journalists.

September 21 at 8 PM EDT – New Pros Chat
Social Media & Ethics: Common Pitfalls & How to Avoid Them
The relationship between PR and social media is ever-evolving. Managing this relationship while maintaining a commitment to ethics is a balancing act. Join us to learn about the common pitfalls associated with using social media in public relations and find out how to avoid them!

HOST:  Marlene S. Neill, Ph.D., APR, Assistant Professor, Baylor University, Department of Journalism, Public Relations & New Media (@neillpr)

Participate in and share these Twitter chats.

For more information on Ethics, please visit PRSA National’s Ethics page.


Board Member Spotlight Story/Background – Alyssa Scheidemann


Alyssa Scheidemann

How did you hear about the PRSA Gulf Coast Chapter?

Two years ago, my mom saw a luncheon online for PRSA and some of her friends were attending so she encouraged me to go with them. I was always interested in learning about public relations and pursuing that avenue. So I went to that luncheon and that was it!

What made you join as a member?

When I was a Marketing Coordinator at ASG Technologies (formerly ASG Software Solutions), I was working with a former coworker at the time and she took me to a public relations networking luncheon in Ft Myers. I really enjoyed the luncheon, I learned a lot but I was hesitant to join that chapter because of the distance (I live and work in Naples). It was always in the back of my mind, to join an organization like this, and the Gulf Coast Chapter made it easy for the opportunity to be involved in one.

Why did you join the PRSA Board and what position do you serve?

I thought it would be a great opportunity to expand my PR knowledge and to be more involved. I joined the board as the Communications Chair, and still currently serve as the Communications Chair. Being on the board is so much fun, we have a great group of leaders! Funny story, a month before I was asked to join the board at a PRSA luncheon, a member asked me if I was on the board. So I think it was meant to be!

Where do you currently work and what is your day to day like?

I work at ASG Technologies. I co-manage the marketing automation system, as managing the production creation of global marketing automation projects, including email marketing. It could be a crazy and hectic day or it can be laid-back. It all depends on the current projects and deadlines. I love my job and the opportunities that I have been given!

What do you love best about your job?

What I love best about my job is the variety of how my day to day is. I also love the fact I get to blend my old favorite skills with new skills and be creative, and I am able to still constantly learn, while being able to influence new improvements for better success.

alyssas_personal_4milerun_turkeyday2015What do you enjoy doing on you spare time?

Currently, I don’t always get a lot of spare time due to being a student part-time, studying for my Masters of Arts degree in Mass Communication, with a concentration in Global Strategic Communication, online, at the University of Florida. In the spare time that I do get, I love writing, reading, practicing yoga at least once a week (lately due to studying for my MA), going to the beach, boating, stand-up paddle boarding, and playing tennis. Two years ago, I started getting into running a little bit, and I have completed so far two official runs – both on Thanksgiving Day – the last two years. I completed my first 4-mile official run last year on Thanksgiving, which I ran with my dad and his fiancée.



New APR Earned News – Board Member Julie Pedretti

2015_hospital_ball_julielow_rescroppedBoard Member Julie Pedretti Earned her APR!

Julie Pedretti, APR, of the Southwest Florida Chapter of the Florida Public Relations Association (FPRA) recently earned professional public relations accreditation, and received the designation of Accredited in Public Relations (APR).

Pedretti joins the more than 4,300 active public relations professionals worldwide who represent an elite group of highly skilled professionals committed to practicing with exemplary ethical standards, including 34 in southwest Florida.

Pedretti is director of development—marketing/PR and annual fund for NCH Healthcare System in Naples. She leads the public relations and marketing communication programs for health system fundraising and plans and implements direct mail/email campaigns to support donor acquisition and retention for the NCH Healthcare Foundation. She has more than 25 years of experience in healthcare, financial services and state chamber marketing and public relations. In addition to FPRA membership, Pedretti is treasurer of the Gulf Coast Chapter of the Public Relations Society of America and a member of the Rotary Club of Naples and the Naples Press Club. She also is a fellow of the American College of Healthcare Executives and a member of its western Florida chapter.

To earn public relations accreditation, candidates must pass an oral presentation and rigorous written examination administered by the Universal Accreditation Board (UAB), which is an alliance of eight national and statewide professional associations dedicated to furthering the field of public relations and the development of public relations professionals. FPRA is a member of the UAB.


September 2016 Lunch N’ Learn – PR Ethics Media Panel

PR Ethics Media Panel

Phil Lewis, Moderater

Phil Lewis, Moderator

Join us for this month’s Luncheon on Tuesday, September 27!

11:30 network, Noon program

Learn from the media pros and their candid discussion on ethics good and bad from people in the PR profession.

Former Naples Daily News editor Phil Lewis will moderate a panel on PR ethics that will include actual incidents and stories that turned out good, and where the PR pro sent them down a bad road.

Panelists include Naples Daily News Columnist Brett Batten, WINK NEWS Anchor/Reporter Corey Lazar, WGCU-FM Station Manager and News Director Amy Tardif, and Gulfshore  Business magazine Editor Phil Borchman.

Expect a lively discussion with room for Q & A.

To Register – Click Here


Brett Batten, Naples Daily News Columnist


Corey Lazar, WINK NEWS Anchor/Reporter

Corey Lazar

Amy Tardif, WGCU-FM Station Manager and News Director


Phil Borchman, Gulfshore Business Editor

Phil Borchman


August 2016 Lunch N’ Learn – Public Speaking Excellence

Learn major secrets to presentation skills for success(and overcome self-limiting fears once and for all!)

public-speaking3wHighly-experienced trainers Peggy Sealfon & Arnold Klinsky will conduct a training session for the Gulf Coast Chapter of PRSA.
The challenge of Public Speaking is the #1 fear that people have. This program provides real solutions, giving participants the greatest insights, skills, and training to build confidence and overcome fears. You’ll learn clear ways of mastering your inner voice to deliver more authentic, more riveting speeches. You’ll also acquire cutting-edge tips for improving presentations.

If you get anxious in front of a microphone, this dynamic program can change your experience and give you the power to deliver the most effective, memorable speeches.

Anyone can become an outstanding public speaker with the insightful guidance of these two experts in public speaking.  Arnold Klinsky focuses on the external skills and insights to craft your attention-getting speeches. Peggy Sealfon connects you to the internal skills that allow you to celebrate your message and talents in a way you may have never experienced.  Few training’s address these inner secrets in ramping up your performance.

What you will learn:

  • The 6 Ps that are essential to guarantee a stellar performance
  • How to make sure everyone walks away from your talk motivated and engaged
  • The 3 vital things to incorporate in any speech rehearsals so you can’t fail.
  • Key ways to understand your audience and deliver messages they can hear.
  • How to calm your nerves before, during and after using unshakeable techniques
  • Powerful techniques that build self-awareness to advance your ideas.
  • The 10 things that will guarantee your delivery is a massive success
  • How to tune in to your authentic voice that will captivate every audience
  • And so much more.

To Register – Click Here

About the speakers:

peggy-sealfon-office-bw-WEBPeggy Sealfon

Peggy Sealfon is a Personal Development Coach, wellness specialist, motivational speaker, and former journalist. She has written for such publications as the New York Times and Newsweek International.

She spends her time helping people overcome life’s big and small frustrations and challenges.Her highly effective Stress Buster System and her Integrated Life Plan Coaching System have been adapted by many individuals and companies throughout the United States.

Sealfon is author of the best selling book Escape from Anxiety – Supercharge Your Life With Powerful Strategies from A to Z and co-author of The Change–Insights into Self Empowerment, with Jim Britt (Tony Robbins’ first mentor) and others.
Arnold-K-w-bandwArnold Klinsky

Arnold Klinsky’s career has been in the broadcasting industry, working for such iconic organizations as Viacom and Paramount Pictures.

In both radio and television he has served as news anchor, talk show host, and on-air personality. Not only has his organization been honored with a regional Emmy Award, but he has the prestigious distinction of personally being inducted in the New York State Broadcasters Hall of Fame.

Throughout his career, he has trained aspiring speakers in developing the right skills to enter the broadcast field. Most recently he serves as a master of ceremonies, charity auctioneer and lecturer.


Board Member Spotlight Story/Background – Phyllis Ershowsky, APR, CPRC

How did you hear about the PRSA Gulf Coast Chapter?

As a PR professional located in SWFL for more than 20 years, I have known about the organization since its inception in Naples, through my colleagues and other professional organizations. I admire and respect how quickly the organization has grown, and how excellent programming has fostered great potential for professional development.

What made you join as a member?

I enjoy interacting with my peers at the luncheon meetings, and always learn something from our impressive speakers. Plus, I have benefited from PRSA’s national resources – conferences, meetings in other parts of the country, and the ability to connect with PR professionals in other markets. Every PRSA member I have had the pleasure to meet has been so welcoming and helpful – I think that is unique to our profession.

Why did you join the PRSA Board and what position do you serve?

Russell asked me to join the Board to initiate and manage our Independent Practitioners Group. We have gotten off to a good start, and I am looking forward to great things!

Where do you currently work and what is your day to day like?

My office is in Fort Myers, and I serve clients throughout SWFL, plus two clients in other states. My day to day is always different and exciting – one day I might be supervising a video shoot, the next might include discussion a client’s story with the media, and the following could encompass event planning. I love the diversity!
What do you love best about your job?

Even after 25+ years, I continue to learn every day, and hopefully teach every day as well. I love almost every aspect of the PR profession, especially writing content, media relations, and helping clients express their business’ or organization’s vision.

racephoto.jpegWhat do you enjoy doing on you spare time?

I love to read – both fiction and non-fiction. And although I write so much for work, it has always been my dream to write a novel – the outline is done, so perhaps letting everyone know about it here will encourage me to actually write it! An avid runner (albeit a slow one!), I enjoy doing 5Ks and Marathons with my husband and my daughter. My son likes to run too, but he is usually too busy at work to join us.




June 2016 Lunch N’ Learn – Ambition meets incompetence. The story of politics and marketing.

Ambition Meets Incompetence. The Story of Politics and Marketing.

Roy Lenardson

Roy Lenardson

Join us for this month’s Luncheon on Tuesday, June 28!

11:30 network, Noon program

After twenty years of toiling away in the campaign business, with clients ranging from local school board members to Presidents —  one thing has become clear: It really is that bad.’

All is not lost!

Even the slowest of politician is beginning to realize that Sunday morning robo-calls, 1/8 page black and white newspaper ads on Election Day and mailbox litter featuring 10 font —and 8 point type heralding   unintelligible policy pronouncements “just ain’t cutting it.”

So, is there an opportunity for marketing and commutations professionals to successfully invade the campaign space?  The answer is yes. We’ll talk about that and I’ll walk you through the opportunity points that occur in campaigns and where you can begin to infiltrate an industry run by frat boys and groupies.

Presentation by Roy Lenardson, President of Strategic Advocacy, a political consulting firm from Augusta Maine.

To Register – Click Here


About Roy Lenardson, President of Strategic Advocacy

Roy Lenardson builds and implements effective public strategies across the fields of government and business. Throughout his career, Roy has delivered an impressive series of wins for his clients in legislative, grassroots and political campaigns. He has served as a trusted counselor and effective advocate in government, as an in-house professional and in service to clients.

As President of Strategic Advocacy, Roy has represented dozens of clients across a range of public affairs efforts including, as a sample:

  • Management of state legislative affairs for a gaming company with interests in several states, including three referenda campaigns.
  • Management of 11 municipal campaigns for a pipeline approval for a natural gas company.
  • Management and advocacy for significant insurance reforms and development of innovative new insurance products
  • Management of the government and public affairs for a solid waste consortium comprised of 185 municipalities.
  • Implementation of dozens of campaigns for national corporations to build grassroots support for Washington policy efforts and to influence state delegations in health care, taxation, technology and energy.
  • Management of more than one hundred campaigns including; state house and senate races, congressional campaigns, municipal and county offices.

Lenardson has a BA in Political Science from University of New Hampshire, and attended Muskie School of Public Affairs, University of Maine for Public Policy.


Early Learning Coalition of Southwest Florida seeks a Vendor to deliver PUBLIC RELATIONS and MEDIA RELATIONS CONSULTING SERVICES

The Early Learning Coalition of Southwest Florida a not-for-profit organization dedicated to quality early care and education in Lee, Collier, Glades and Hendry Counties, is seeking a vendor to deliver Public Relations and Media Relations Consulting Services in conjunction with the Coalition’s Community Outreach Coordinator.

Please follow the link to the RFP:

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