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Creative Services and Communications Manager

Responsible for writing and production of internal and external marketing products including social media, video production, photography, and website content (front-end).

Seeking 5-7 years experience in web-based broadcast and social media communications strategies, professional writing/editing/publication, graphic design, Adobe creative software, and brand management. Bachelor’s Degree in related field.

Desire an individual excited about education, grounded in community, comfortable with multiple tasks/priorities, and able to develop engagement and collaboration across all constituencies, in order to create messaging and materials that capture the spirit and happenings of our school and enhance visibility.

Seacrest Country Day School is a co-ed Preschool through Grade 12 independent school in Naples. We are located in southwest Florida near the Gulf beaches, the Everglades, and Ten Thousand Islands making our area especially popular among eco-tourists.

Salary is commensurate with experience. This position is available now. Please visit our website www.seacrest.org to determine if our mission matches yours!

Resumes to Marty Durham, mdurham@seacrest.org

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COMMUNICATIONS/PUBLIC RELATIONS SPECIALIST

PURPOSE OF JOB:  Position exists to create and maintain a positive brand/image for the District, identify opportunities to educate public, and monitor/manage social media & web activities.

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Develop relationships and gain feedback about the community’s perceptions/feelings about CMCD operations.
  • Create an educational community outreach campaign directed towards the general community, our industry partners, as well as responding to interested individuals/parties.
  • Inform the public of the District’s activities and data-driven activities; this based on the District’s Mission and Vision
  • Develop positive relationships with media outlets of all types.
  • Organize and execute educational/entertaining programs to reach members (of all ages) of the community.
  • Seek speaking opportunities for appropriate employees (e.g. Research) and schedule same.
  • Provide media training and guidance for employees who deal directly with the media.
  • Seek opportunities for collaboration with all departments within the District in order to improve efficacy, communication, and a positive culture.
  • Spearhead, collaborate, guide, and contribute to the production of various types of media and materials for the District. Foster and manage positive and productive relationships with media production companies.
  • Identify PR/Communication needs for the District, and prepare yearly departmental budget for inclusion in District Annual Budget.
  • Share ideas, take initiative, work to fix that which is identified as “broken”, and find new ways to efficiently meet the Mission.

The above statements describe the general nature and level of work performed and is not intended to be a complete list of duties—additional responsibilities may be assigned by management.

Candidate must adhere to the District’s Code of Ethics and Sunshine Laws.

EDUCATION/EXPERIENCE/TRAINING REQUIREDMust have a B.S. degree in Communications, Public Relations, or related field of expertise from an accredited college or university. A minimum of 3-5 years work experience is preferred. APR designation and membership in PRSA or like organization preferred.  Must have a valid Florida driver’s license.

                                                                                                                   

KNOWLEDGE/SKILLS REQUIREDMust be computer literate and demonstrate proficient use of various means of communication with colleagues, media, professional organizations, and others.  Ability to think “on your feet” with respect to social media, fluid situations, and in crisis situations is essential.  Willingness and enthusiasm to learn the “what, why, and how” mosquito control operations is a must.  Must be willing and able to confidently deal with controversies in a professional, clear, and informed manner.

                                                                                                                   

WORK ENVIRONMENT:  The Collier Mosquito Control District (the District) has been in existence since 1950, and has evolved with the changes in the community.   The District exists to control populations of both pestiferous and (potentially) disease-carrying mosquitoes throughout the community in which we all live.  The successful candidate will have an office in the Administration building, but will often be “in the field”. The “field” includes, but is not limited to: schools; businesses; governmental organizations; media outlets; in District aircraft; laboratory; mosquito habitat; professional and political gatherings; conferences; symposia; and more.

 

Email cover letter and resume to cyndee@c2-com.com

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PRSSA 2016 International Conference – Breanna Rigg

A commentary from FGCU student Breanna Rigg, whom the Gulf Coast Chapter of PRSA sponsored.

Breanna Rigg

Breanna Rigg

Breanna Rigg

Waking up at 5 a.m. was not my idea of a fun way to start a Friday morning, but it was worth it when the PRSSA National Conference was only a few hours away. Located in beautiful Indianapolis, a city I had never been to, the conference boasted top PR professionals from some of the best companies in the world. I was thrilled to be attending and to surround myself with inspirational and motivational individuals for the next three days.

Day 1: Saturday, Oct. 22

After the national PRSSA board of directors welcomed us and presented chapter awards, it was time for the keynote address from Allison Melangton of Hulman Motorsports Corporation. Melangton was not only an outstanding speaker, but we learned so much about the 2012 Super Bowl in Indianapolis and how it is not just about sports, but it is about making an impact in the community. Best of all, Melangton was only the second woman to run the Super Bowl, and did so in a way that engaged the community more successfully than football ever could.

“Sporting events are great, but what happens around them is more important.” –Allison Melangton

After the fantastic keynote address, we moved onto crisis communication with Myra Borshoff, APR and fellow PRSA from Borshoff and Jen Dial, from Eli Lilly and Company. From this, we learned about many large scale crises that these professionals have dealt with in the past, including the Indiana State Fair stage collapse in 2011. Takeaways included the importance of being transparent, avoiding the phrase “no comment,” and staying calm. We also learned about the thee A’s of crisis management: acknowledge, apologize and action.

From there, we moved to a session about storytelling with Lindsey Groepper from BLASTmedia and Sabrina List from 500 Festival, Inc. The first and foremost thing that we learned is that press releases are actually used too frequently, and that PR doesn’t equal press releases. Both speakers emphasized the necessity to only write a press release when there’s a story to tell. We also learned about media pitching, and how important it is to personalize each pitch.

“The way you pitch to GQ is different from how you pitch to TechCrunch is different from how you pitch to Buzzfeed.” –Lindsey Groepper

The highlight of the day was hearing from Warner Bros. Television Publicity. Almost 30 minutes before the session began, the line outside the door looked like a line for a new roller coaster at Disney! PRSSA volunteers actually had to turn away attendees because of the large audience. We heard from Jeff Tobler, Lisa Mitchell and Brian Carrillo about the numerous exciting aspects of their jobs in publicity. All three get to travel a lot and manage specific aspects of publicity for a few different shows from Warner Bros., due to 11 publicity field offices all over the world and every show being launched globally! Though I am not personally interested in pursuing a career in entertainment PR, it was very exciting to see how that particular industry works. And, most exciting, the Warner Bros. team gave us free cupcakes afterwards!

cvidgsaxgaahglb-jpg-largeDay 2: Sunday, Oct. 23

This morning’s keynote address was Meet the Living Legends of PR, sponsored by The Plank Center. We got to hear from Bridget Coffing of Emeritus McDonalds Corporation and Mike Fernandez of Burson-Marsteller, with Brian Price of Starwood Retail Partners moderating. The extensive careers of both these professionals was incredible to hear about, particularly about branding and how no two companies are alike. Additionally, we learned about mentor/mentee relationships and how to make the most of both being a mentor and a mentee. Takeaways included having thick skin and having knowledge of data analytics.

“Every time you go into a McDonald’s restaurant, you enter a brand.” –Bridget Coffing

Hands down, my favorite session of the conference was “The Courage to Be Authentic” from David Grossman of The Grossman Group. During this workshop, we were asked the question “Who are you? What do you value? How do you find a job or passion that’s important to you?” We learned that authenticity is about being truthful with yourself and others, in a kind and respectful way, and that respectfully authentic leaders know that relationships are about everyone except themselves. In order to be fully authentic, you need to bring curiosity, the idea of accepting who you are and the focus of what you can control to the table. Not only did David Grossman tell us the story of his life and how authenticity has made him who he is today, but he did so in a beautifully articulate manner, and gave the room free copies of his book “No Cape Needed.”

Following the session on authenticity, we moved into another one of my favorite sessions from the conference: the PRSA General Session. We first heard from Dr. Derreck Kayongo, CEO of the Center for Civil and Human Rights and co-founder of the Global Soap Project. Not only did I love hearing about social responsibility and corporate philanthropy, but Dr. Kayongo was a hilarious and inspiring speaker. We learned about the Global Soap Project and how important it is to instill charity into your company and in your life, and he shared his personal acronym for success: SELF, which stands for service, education, leadership and faith. After this, we learned from astronaut Scott Kelly about his year in space. Kelly taught us that you have to take risks and be willing to fail to see if you can achieve something. He also told us that President Obama challenged him to Instagram his year in space, which allowed him to use social media to engage the public through his journey.

We finished the day with the “Where Are They Now?” session hosted by the New Professionals Section. We heard from Nick Lucido of Krispr Communications, Heather Harder of Prosek Partners, Brian Price of Starwood Retail Partners with Jessica Noonan of Weber Shandwick as moderator. In this session, we learned a great deal about how to go about our future job search. Most importantly, we learned to utilize not only your own network, but your network’s network, as well as teaching yourself the things you don’t know. Hearing from such a motivated and successful group of young professionals was so inspiring, and I hope to be in their shoes in a few years myself.

cvisel4xyaa3uaf-jpg-largeDay 3: Monday, Oct. 24

We started off the day with the PRSA professionals, joining them for their general session featuring Theresa Payton of Fortalice Solutions and Mark Emmert of the NCAA. Payton was the former chief intelligence officer for the White House under George W. Bush’s administration, and shared with us a wealth of knowledge regarding cybersecurity and technology. Although some of the information was a little over our heads, we learned so much about how quickly the industry and our technology changes. After, we heard from Mark Emmert on the multitude of facets that the NCAA is involved in, other than simply basketball. With 19K teams, 475K student-athletes, 1100 colleges involved in the network, it is an underestimate to say that the NCAA is a large industry. We learned that college sports create a sense of community, brand recognition, and allow schools to reach out to alumni around the world. Emmert stated that the NCAA is in the “human development field,” not the sports industry, due to all the extensive community work that they do.

To end the day and the conference, we got to mingle and network at the career development exhibition, get free headshots and have a PR pro critique our resumes. I got to talk to representatives from Edelman, Burson-Marsteller, Weber-Shandwick, and many more companies featured at the fair, which was an amazing opportunity.

Altogether, my LinkedIn connections grew, my knowledge base expanded, and my motivation increased after this amazing conference experience. I was so lucky to have the opportunity to attend, courtesy of the Gulf Coast Chapter of PRSA, and learned more than I could have ever imagined.

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Board Member Spotlight Story/Background – Denyse Mesnik, APR

Denyse Mesnik, APR

Denyse Mesnik, APR

How did you hear about the PRSA Gulf Coast Chapter?

In the late 1990’s, Leslie Eicher, APR approached several of us about starting a PRSA chapter in Naples. I’m privileged to be one of those founding members. Leslie generously gave her time and professional guidance, working diligently with us to formally establish the Gulf Coast chapter in 2000. She helped us build our inaugural board of directors and guided many of us through our APR accreditation. In 2002, I attained my APR under her mentorship.

What made you join as a member?

When we started the chapter, I was Beasley Broadcast Group’s corporate communications executive. The educational support provided by PRSA National, combined with the opportunity to network and collaborate with local public relations and marketing practitioners, made the decision to join PRSA an easy one.

Why did you join the PRSA Board and what position do you serve?

Currently, I serve as Gulf Coast Chapter’s Assembly Delegate and, on a district board level, as PRSA Sunshine District’s Secretary. Since our chapter’s inception, I’ve benefited from serving in many of the board positions. I learned new things about myself and about leadership from each one, especially as President. I would encourage everyone to consider participation as a board member. It’s a very rewarding and educational experience.

Where do you currently work and what is your day to day like?

This past January, after 25 years with the Company, I stepped down as Beasley’s Vice President of Corporate Communications and founded The Mesnik Group. It’s an exhilarating time in my professional life as each day I look forward to the challenge of running my own business and to the joy of assisting a variety of clients with their PR and communications needs. I’ve reached a point in my career where the ability to mentor stays top of mind. Serving on the industry’s MIW Radio Group (Mentoring and Inspiring Women in Radio) Executive Committee is volunteerism I truly enjoy and something on which I spend a good bit of time.

denyse-family-webWhat do you love best about your job?

The best part of my job is creating, nurturing and maintaining relationships. Naples is my hometown and I’m blessed to have many personal and professional friendships here. The majority of my business career has been spent in radio broadcasting, and I’m equally fortunate to have built strong ties over the years with colleagues in the media and music communities. For me, a day spent helping people achieve their goals is a day well spent!

What do you enjoy doing on you spare time?

Like most of us, spare time is hard to come by. My children are now young adults (and I’m so proud of them!), so my husband and I are enjoying traveling more than we could when the house was full. We both work, so weekend trips suit us best. We’ve started exploring Florida State Parks, they are very diverse and incredibly beautiful! Closer to home, I love to read and I’m drawn to sunset. Sitting on my childhood beach as the sun dips into the Gulf, with my toes in the sand and a good book in my lap, is a treasured moment.

Email: denyse@mesnikgroup.com
Phone Number: (239) 250-9833
Website: http://www.MesnikGroup.com

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2016 PRSA Gulf Coast Chapter Holiday Party

Nibble, Sip, Chat and Celebrate Gulf Coast Chapter PRSA at VOM FASS
Don’t miss our last session of 2016!

Join us on Tuesday, November 29 for a unique – and flavorful – private networking experience at VOM FASS. Our hosts, manager Willie Doyle and Chef Joan, will prepare delectable small bites and a special holiday cocktail for us. During our visit, we are welcome to sample exclusive cask-aged vinegars, exquisite oils, superior spirits and liqueurs from around the world. Enjoy networking with colleagues and hear from Vom Fass manager, Willie Doyle about the origins and creation of their worldly offerings.

GCPRSA Holiday Networking Event
November 29, 2016
4:30 p.m. – 6:30 p.m.
VOM FASS (located at Mercato , next to Chipotle)
9100 Strada Pl #2112, Naples, FL 34108

Come for the spirits, come for the treats, but most especially, come for the camaraderie!

To Register – Click Here

Breanna Rigg

Breanna Rigg

PLUS November 29 is #GivingTuesday so all proceeds collected from the registration fee will support our PRSA student scholarship fund used to help fund registration fees for local college students to attend the National PRSSA conference each year. This year we helped FGCU student Breanna Rigga attend the PRSSA session in Indianapolis. See the Breanna Rigg story – Click Here

Want to know a little more about Vom Fass? Check out these links:

http://archive.naplesnews.com/business/gourmet-oil-vinegar-spirits-store-offers-european-tasting-experience-at-mercato-ep-821655248-330709511.html

 

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October 2016 Lunch N’ Learn – PR Strategy Helped Naples Soap Company Grow

How a PR Strategy Helped the Naples Soap Company to Grow

Deanna Renda

Deanna Renda, CEO

Join us for this month’s Luncheon on Tuesday, October 25!

11:30 network, Noon program

Learn how Deanna Renda, CEO of Naples Soap Company, took her company from a small solo entity to a multi-location business and online international player.

Since the founding of Naples Soap Company, people from all around the world have used its natural and organic skin care products to eliminate their chronic skin issues. Learn the challenges that are overcome in developing a PR strategy that constantly shifts and changes as a company goes through the growing cycles.

To Register – Click Here

Bio:

The Naples Soap Company offers the highest quality natural and organic skin care products that are not only beautiful, but more importantly, produce results – relief for those suffering from chronic skin care issues.

Deanna personally has had eczema and psoriasis most of her life. She tried everything to relieve her symptoms – including products recommended by dermatologists. When her daughter was born, she too, had eczema. Deanna began a diligent search for products that would relieve their symptoms.

Being a nurse, Deanna understood the effects harsh commercial chemicals can have on the body. She began using natural and organic products on herself and her daughter. Before long, they were seeing amazing results. The combination of these ingredients made a tremendous difference in their skin. Eventually they were both free of their skin issues.

Since founding Naples Soap Company, people from all over the world have used their products to eliminate their chronic skin issues and live happier lives with less frustration. It is their pleasure to share what they have learned. The Naples Soap Company loves the positive feedback from customers who rave about how good their skin looks and feels.

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Bonita Springs Area Chamber of Commerce seeks MARKETING AND EVENTS COORDINATOR

Job Description: Marketing and Events Coordinator

General responsibilities under the direction of the Director of Special Projects, the Marketing and Events Coordinator will be responsible for managing the deliverable calendar for the department, ensuring that messaging and brand are consistent throughout all communications for the Bonita Springs Area Chamber of Commerce, the Bonita Springs Area Chamber of Commerce Foundation and the Bonita Springs Estero Economic Development Council. Responsibilities will include assisting with the development and implementation of an annual communications and marketing plan to support the key objectives for the Chamber (including retaining current members, increasing program attendance and recruiting new members) and EDC (including increasing new business development, growing local businesses and targeted industry sectors and attracting innovative companies to the region).

Sampling of Duties:

  • Monthly & Special Event Flier Creation
  • Post Member Press Releases on Websites
  • Website Updates for Chamber, BSEEDC, Speakers Assembly
  • Social Media Implementation, All Brands
  • Photo Management
  • Young Professionals Event Planning and Marketing Implementation
  • Communications Report Data Collection and Updates, Press Clippings
  • Year End Sponsorship Reports for IFS Partners – Research and Collection
  • Survey Development & Distribution
  • Speakers Assembly Newsletter Creation & Distribution
  • Speakers Assembly Website Management
  • Special Event Video/PowerPoint creation
  • Blog article creation/management
  • Plan and implementation including (but not limited to) the following events: Business Before Business, Business After Hours, New Member Orientations, Candidate Forums, Volunteer Appreciation events.

Qualifications:

  • Two – five years experience in communications, marketing, event planning and/or volunteer management.
  • Bachelor’s degree from an accredited college or university with emphasis in communications, marketing or business.
  • Proven ability to handle projects that require critical thinking, public relations and media relations.
  • Strong writing, editing, proofreading and organizational skills.
  • Excellent problem-solving techniques and research abilities.
  • Demonstrated knowledge of Microsoft Office, website development and graphic design.
  • Ability to set and meet deadlines.
  • Ability to establish and maintain effective working relationships with staff, executives and members.
  • Must possess exemplary time management skills, have a high level of motivation and be a self-starter.
  • Excellent interpersonal skills both in person and by phone, with a high degree of professionalism.
  • Fantastic customer service ethic and high expectations for quality.
  • Must have/maintain a dependable vehicle with proof of license and insurance.

Send cover letter, resume and three marketing samples to Cindy@BonitaSpringsChamber.com.

About the Chamber

The Five-Star nationally accredited Bonita Springs Area Chamber of Commerce strives to serve members, promote an environment where business can grow and prosper and enhance the quality of life of the Bonita Springs area.

We are a primary resource for local residents, visitors, newcomers, business owners and those considering relocation to this beautiful area! We serve the Southwest Florida region in both Lee and Collier County representing business members doing business in Southwest Florida.

We have been honored by receiving the prestigious Five-Star Accreditation status! This means we have met the highest benchmarks set by the United States Chamber of Commerce. Only 77 chambers across the entire United States, a total of nearly 7,000 chambers, have attained a five-star level of operation. Statistically, we are in the top 1% of all Chambers in the United States! Click here to view the national criteria that must be met to achieve five-star accreditation.

With an energetic and dedicated staff, we live by our mission to serve our members, promote an environment where business can grow and prosper, and enhance the quality of life of the Bonita Springs area.

Our leadership is comprised of an exceptionally strong Board of Directors, which represent a wide spectrum of businesses in our community. New members are offered a broad range of opportunities to get involved in our chamber, including:

  • More than 120 Networking Events per year to encourage face-to-face relationship building
  • Year-Round professional development and leadership opportunities
  • President’s Club networking for Senior Executives
  • Regional political and legislative advocacy efforts
  • Business exposure through sponsorship opportunities in the Visitors Center, on the website, and at events!
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Ethics Month Activities – September 2016

Donna Heiser, APR

Donna Heiser, APR – Ethics Officer

September is Ethics Month!

September is PRSA’s Ethics Month and our national Board of Ethics and Professional Standards has been hard at work preparing a variety of ethics-related articles, Twitter chats and programming to help you make Ethics the Heart of Leadership.

To follow is a comprehensive list of activities for the month.

Thank you so much for your attention and commitment to ethics and to PRSA. Happy Ethics Month!
Sincerely,

Donna C. Heiser, APR
Ethics Officer

Activities:

Take the Ethics Month Survey 2016:
The Arthur W. Page Center has awarded a grant to BEPS members Marlene Neill, PhD, assistant professor, Baylor University, and Nancy Weaver, APR, internal communications manager at The Cosmopolitan of Las Vegas.  The 2016 survey, “How Millennials View Ethics in Public Relations,” will be conducted during ethics month and feature input from both new pros and associate members.  The results from the first phase of the study (September 2015) will be presented at the PRSA International Conference, as well as shared through other public relations channels. The survey will be distributed Sept. 7 with a reminder email two weeks later.

New pros and associate members are encouraged to take the survey and to attend the PRSA International Conference session.

Tactics Article – “Building the Ethical Expectations within Your Organization Begins with You” by Jim Lukazewski

Read and share Jim’s wisdom on social media. #PREthics

PRSAY Blog Posts:  Various authors, including Nance Larsen, APR, Fellow PRSA and 2016 BEPS Chair, Kirk Hazlett, APR, Fellow PRSA, Marlene Neill PhD., APR, and Johnathan Slater, Ph.D., APR, Fellow PRSA will pose discussions and address current ethical challenges, issues and best practices throughout the year and ethics month. First blog post for Ethics Month will be September 1.

Read and share these blog posts with your social media circle. #PREthics

September 8 – 3 PM EDT: Ethics Month Webinar – The Art and Courage of Dealing with Ethical Issues

As the ethics counselor of your organization, public relations professionals seek to work with senior executives from a variety of departments to develop allies and form coalitions when their own power is limited.  This ethics webinar will discuss how to recruit allies and form coalitions as a means to influence more senior executives as well as provide examples of persuasive techniques that can be used to raise ethical concerns.

Panel: Dr. Bryan Reber, author “Gaining influence in Public Relations”

Debra Bethard-Caplick, MBA, APR practitioner with a personal story

Emmanuel Tchividjian, BEPS member and ethics officer

Nance Larsen, APR, Fellow PRSA, Chair of BEPS

Sign into your PRSA account and enjoy this FREE Webinar! Extra credit if you invite peers. Extra – double secret extra credit if you schedule a program or encourage your PRSA peers to participate.

Twitter Chats – #PREthics (unless otherwise designated)

September 13 – 8:30 pm EDT, PR Student Chat – “Ethics, the Heart of Public Relations” by Kirk Hazlett, APR, Fellow PRSA, Associate Professor, Communications/Public Relations, Curry College – #PRStudChat

Realistic workplace scenarios, based on the PRSA Code of Ethics, will be presented to the attendees for discussion.  Solutions, tools and tips will be provided on how to successfully deal with ethical issues.

September 20 – 8 PM EDT – Twitter Chat – Let’s Talk Ethics!  Best Practices for Ethics Curriculum in Public Relations

PR Division of AEJMC and the PRSA Educators Academy to discuss ethic curriculum

Panelists include: Tiffany Gallicano, Ph.D, and Elizabeth Toth, Ph.D., APR, Fellow PRSA

September 21 – 1 PM EDT – PR/Pro/Journalist Chat – Supporting Ethical Journalism with Nancy Weaver, APR, internal communications manager at The Cosmopolitan of Las Vegas and Lynn Walsh, journalist, KNSD and President-elect for the Society of Professional Journalists.

September 21 at 8 PM EDT – New Pros Chat
Social Media & Ethics: Common Pitfalls & How to Avoid Them
The relationship between PR and social media is ever-evolving. Managing this relationship while maintaining a commitment to ethics is a balancing act. Join us to learn about the common pitfalls associated with using social media in public relations and find out how to avoid them!

HOST:  Marlene S. Neill, Ph.D., APR, Assistant Professor, Baylor University, Department of Journalism, Public Relations & New Media (@neillpr)

Participate in and share these Twitter chats.

For more information on Ethics, please visit PRSA National’s Ethics page.

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Board Member Spotlight Story/Background – Alyssa Scheidemann

AlyssaS_July2014

Alyssa Scheidemann

How did you hear about the PRSA Gulf Coast Chapter?

Two years ago, my mom saw a luncheon online for PRSA and some of her friends were attending so she encouraged me to go with them. I was always interested in learning about public relations and pursuing that avenue. So I went to that luncheon and that was it!

What made you join as a member?

When I was a Marketing Coordinator at ASG Technologies (formerly ASG Software Solutions), I was working with a former coworker at the time and she took me to a public relations networking luncheon in Ft Myers. I really enjoyed the luncheon, I learned a lot but I was hesitant to join that chapter because of the distance (I live and work in Naples). It was always in the back of my mind, to join an organization like this, and the Gulf Coast Chapter made it easy for the opportunity to be involved in one.

Why did you join the PRSA Board and what position do you serve?

I thought it would be a great opportunity to expand my PR knowledge and to be more involved. I joined the board as the Communications Chair, and still currently serve as the Communications Chair. Being on the board is so much fun, we have a great group of leaders! Funny story, a month before I was asked to join the board at a PRSA luncheon, a member asked me if I was on the board. So I think it was meant to be!

Where do you currently work and what is your day to day like?

I work at ASG Technologies. I co-manage the marketing automation system, as managing the production creation of global marketing automation projects, including email marketing. It could be a crazy and hectic day or it can be laid-back. It all depends on the current projects and deadlines. I love my job and the opportunities that I have been given!

What do you love best about your job?

What I love best about my job is the variety of how my day to day is. I also love the fact I get to blend my old favorite skills with new skills and be creative, and I am able to still constantly learn, while being able to influence new improvements for better success.

alyssas_personal_4milerun_turkeyday2015What do you enjoy doing on you spare time?

Currently, I don’t always get a lot of spare time due to being a student part-time, studying for my Masters of Arts degree in Mass Communication, with a concentration in Global Strategic Communication, online, at the University of Florida. In the spare time that I do get, I love writing, reading, practicing yoga at least once a week (lately due to studying for my MA), going to the beach, boating, stand-up paddle boarding, and playing tennis. Two years ago, I started getting into running a little bit, and I have completed so far two official runs – both on Thanksgiving Day – the last two years. I completed my first 4-mile official run last year on Thanksgiving, which I ran with my dad and his fiancée.

Website: http://www.alyssascheidemann.com

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New APR Earned News – Board Member Julie Pedretti

2015_hospital_ball_julielow_rescroppedBoard Member Julie Pedretti Earned her APR!

Julie Pedretti, APR, of the Southwest Florida Chapter of the Florida Public Relations Association (FPRA) recently earned professional public relations accreditation, and received the designation of Accredited in Public Relations (APR).

Pedretti joins the more than 4,300 active public relations professionals worldwide who represent an elite group of highly skilled professionals committed to practicing with exemplary ethical standards, including 34 in southwest Florida.

Pedretti is director of development—marketing/PR and annual fund for NCH Healthcare System in Naples. She leads the public relations and marketing communication programs for health system fundraising and plans and implements direct mail/email campaigns to support donor acquisition and retention for the NCH Healthcare Foundation. She has more than 25 years of experience in healthcare, financial services and state chamber marketing and public relations. In addition to FPRA membership, Pedretti is treasurer of the Gulf Coast Chapter of the Public Relations Society of America and a member of the Rotary Club of Naples and the Naples Press Club. She also is a fellow of the American College of Healthcare Executives and a member of its western Florida chapter.

To earn public relations accreditation, candidates must pass an oral presentation and rigorous written examination administered by the Universal Accreditation Board (UAB), which is an alliance of eight national and statewide professional associations dedicated to furthering the field of public relations and the development of public relations professionals. FPRA is a member of the UAB.

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