Webinar

Key Message Development – Building a Foundation for Effective Communications

Join Gulf Coast PRSA for a special luncheon webinar. Northern Trust has graciously invited us to use their conference room to hear the presentation. Join your fellow members for this most important demonstration on driving home an effective message.

The even will be Tuesday, June 26th in the Northern Trust Building

4001 Tamiami Trail N.,

Naples, Florida

Here’s more on the program:

Communications cannot always be controlled, but messages can. With repeated use, key messages and proof points ensure dissemination of clear, consistent and compelling information. Such messages serve as the foundation for effective communications, and can drive desired actions and positively impact your business.

In less than one hour, learn what to say, what is needed to back it up and how to make messages resonate with your target audiences. This session addresses:

  • What key messages are and why you need them.
  • A five-step system that enables you to prepare strategic messages.
  • Benchmarks to ensure your messages cut through the communication clutter.
  • How to put key messages to work via collateral, presentations, interviews and more.

Instructor

Debbie Wetherhead is president of Wetherhead Communications. She manages public relations programs for globally recognized names, such as The Coca-Cola Company, Beazer Homes, YKK, NASA and more. Her firm is best known for its ability to generate positive publicity and finesse business communications. Backed by 25+ years of experience, Wetherhead has conducted nearly 500 media, presentation, crisis communication and key message development trainings, and has presented at two PRSA International Conferences and to numerous Chapters nationwide.

To Register, Click Here

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Does Traditional Media Still Matter?

Define the Role Traditional Media Plays in Your Communications Plan

Does Traditional Media Still Matter?
FREE Webinar, Thursday, August 13
3–4 p.m. EDT

With social media seemingly taking over the world, many public relations professionals are wondering if traditional media still matters to their PR strategy. Join the discussion to determine what role traditional media should play and whether it is still an effective way to build awareness and reach your target audience. Join Donald K. Wright, Ph.D., APR, Fellow PRSA, professor of public relations at Boston University, and Annie Jennings, CEO of Annie Jennings PR, as they discuss the value of traditional media.

  • Where traditional media fits in your overall strategy.
  • Techniques to maximize your campaign’s coverage using traditional media.
  • Tactics to build awareness using traditional media.

INSTRUCTOR

Donald Wright, Ph.D., APR, Fellow PRSA, is one of the world’s most published public relations scholars, with a solid footprint on the academic and practitioner sides of the public relations profession. Past recipient of the PRSA Outstanding Educator Award, Dr. Wright is a member of the board of trustees for the Arthur W. Page Society and the Institute for Public Relations.

Annie Jennings, CEO, Annie Jennings PR, is a national publicist specializing in promoting authors and experts to the media. She recently presented to The Harvard Club about top level strategies for communicating via the media, and was an invited guest lecturer for NYU’s Publishing Program and for the American Society Of Journalists & Authors. She has organized numerous radio campaigns for leading publishing houses nationwide, and has booked radio interviews in major markets.

FREE WEBINAR, Thursday, August 13, 3–4 p.m. EDT
PRSA Members FREE/Nonmembers FREE

Register for “Does Traditional Media Still Matter” today!

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