Maybe you’ve never dealt with a reporter who has an agenda, who may be out to get your company. Dealing with negative publicity can be frustrating and stressful. We can probably all agree that not all PR is created equal and especially in crisis situations, good PR is an invaluable tool.
Join us on Tuesday, August 23rd for a one-hour recorded teleseminar, “How to Keep the Media Wolves at Bay,” featuring publicity expert Joan Stewart, aka The Publicity Hound, as she interviews Jonathan Bernstein, a crisis public relations expert.
You will learn among other things:
- The best way to deal with “media wolves” so they don’t eat you alive
- The top 5 mistakes people make in bad news situations
- What to say when you can’t answer a question so you don’t start babbling
- What to do if you suspect the reporter has an agenda and is out to get you
- How to have your own agenda and make it work for you
Networking begins at 11:30 am, with lunch and the teleseminar to follow promptly at noon.
Cost: $24 for PRSA members, $29 for non-members, $27 for non-profit, and $15 for students.
*No shows will be billed if no prior notice given and only cash and checks accepted at the door
NOTE: To guarantee seating and meal, you must register online by Friday, August 19th.
Define the Role Traditional Media Plays in Your Communications Plan
Does Traditional Media Still Matter?
FREE Webinar, Thursday, August 13
3–4 p.m. EDT
With social media seemingly taking over the world, many public relations professionals are wondering if traditional media still matters to their PR strategy. Join the discussion to determine what role traditional media should play and whether it is still an effective way to build awareness and reach your target audience. Join Donald K. Wright, Ph.D., APR, Fellow PRSA, professor of public relations at Boston University, and Annie Jennings, CEO of Annie Jennings PR, as they discuss the value of traditional media.
- Where traditional media fits in your overall strategy.
- Techniques to maximize your campaign’s coverage using traditional media.
- Tactics to build awareness using traditional media.
Donald Wright, Ph.D., APR, Fellow PRSA, is one of the world’s most published public relations scholars, with a solid footprint on the academic and practitioner sides of the public relations profession. Past recipient of the PRSA Outstanding Educator Award, Dr. Wright is a member of the board of trustees for the Arthur W. Page Society and the Institute for Public Relations.
Annie Jennings, CEO, Annie Jennings PR, is a national publicist specializing in promoting authors and experts to the media. She recently presented to The Harvard Club about top level strategies for communicating via the media, and was an invited guest lecturer for NYU’s Publishing Program and for the American Society Of Journalists & Authors. She has organized numerous radio campaigns for leading publishing houses nationwide, and has booked radio interviews in major markets.
FREE WEBINAR, Thursday, August 13, 3–4 p.m. EDT
PRSA Members FREE/Nonmembers FREE