Join us for our May Lunch N’ Learn event on Tuesday, May 28th at The Hilton Naples:
Our May presenter, Chris Desmond, has an extensive media industry background. However, these days he is busy managing a national research study right from Marco Island – the “10,000 Islands Dolphin Project.” Please join us on Tuesday, May 28th for “How a Marco Island Dolphin Survey Rode the Wave to International Recognition!”
Chris and his team had a vision to create a business model that had not been done in their industry before. They wanted to conduct dolphin research by way of the general public both participating and paying for it. They weren’t willing to sacrifice quality either. Their approach was to set very high standards for their research, hire staff that had the background, education, passion and communication skills needed to fulfill these standards. Not surprisingly, Public Relations would be one of the key components vital to their success!
Join us to hear how this local effort became national news, and how they’ve extended their efforts into schools around the country.
To Register – Click Here
Chris Desmond Bio
Chris Desmond is Founder and Director of Sea Excursions 10,000 Islands Dolphin Project. Launched in 2006, the Project is a long term study of the abundance, distribution, movement, association patterns and behavior of bottlenose dolphins in Southwest Florida. In 2011, he launched their “Environmental Studies Program,” which delivers field video instantly, via the internet, to classrooms and the home for educational purposes. He serves on the Advisory Committee of The International Ecotourism Society, where he has been a presenter at their past two North American Conferences. Chris is also a member of Ashoka and TED.
Prior to his work with dolphins, Chris held a multifaceted, national career in the media industry. He was the lead strategic planner as part of a management group – and celebrity actor and comedian Bill Cosby, backed by Goldman Sachs, led a $4 billion effort to acquire an existing “Big Three” television network.
Chris served as President and CEO of Pace Group International and was responsible for managing the day-to-day authoring, production and publishing of English-As-Second Language television programs, videos, audiotapes and books. Chris’s proprietary products are used worldwide by individuals, colleges, universities and businesses. They are also offered through the mass media network and cable television, U.S. Embassies, retail outlets and site licenses with major businesses.
Chris also worked at CBS where his responsibilities ranged from corporate strategic planning for Chairman William S. Paley and CBS Records to managing national sales, programming, news and operations for the five CBS Owned & Operated Television Stations, as well as radio stations KMOX-TV in St. Louis and KCBS-TV in Los Angeles.
Some of his principal accomplishments were his involvement in the development of Electronic News Gathering (ENG); the development of the #1 rated television program, Dinah; and the arrangement and production of two national news events with the White House involving two U.S. Presidents.