PR strategy

PRSA Gulf Coast Chapter Hosts Lunch N’ Learn on “Reaching Multicultural Audiences” in Recognition of Hispanic Heritage Month

WHEN: Tuesday, September 27, 2011 from 11:30 AM – 1:15 PM

*Networking begins at 11:30 am, with lunch to follow promptly at noon

WHERE: Hilton Naples, 5111 Tamiami Trail North, Naples, FL 34103

WHAT: Multicultural audiences continue to grow in size and influence. For instance, according to the most recent data collected from the 2010 U.S. Census Bureau, the Hispanic population is approaching nearly 50 million in the United States. The Selig Center for Economic Growth at the University of Georgia projects that U.S. Hispanic purchasing power will reach $1.2 trillion by 2012, nearly three times the growth of the overall national rate. Now more than ever your company and your clients need to clearly target not just Hispanic, but all multicultural communities with key messages that speak directly to these audiences.

In recognition of Hispanic Heritage Month, which is celebrated from September 15 through October 15, the PRSA Gulf Coast Chapter will host a Lunch N’ Learn on “Reaching Multicultural Audiences.” The presentation will feature the following experts:

• Carmen Rey-Gomez, Director of the Hispanic Institute at Hodges University

• Mayela Rosales, Vice President of Media Vista Group & Executive Editor of D’ Latinos Magazine

• Carlos Zapata, Program Host & News Director, Azteca America D’ Latinos al Dia

COST: $24 for PRSA members, $29 for non-members and walk-up attendees, $27 for non-profits, $15 for students and PRSSA members.

*No shows will be billed and only cash and checks accepted at the door.

REGISTER: You must register online by Friday, Sept. 23rd to attend: http://conta.cc/nKxSIx

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August 23rd Lunch N’ Learn: “How to Keep the Media Wolves at Bay”

Do you believe in the old saying, “All PR is good PR?”

Maybe you’ve never dealt with a reporter who has an agenda, who may be out to get your company. Dealing with negative publicity can be frustrating and stressful. We can probably all agree that not all PR is created equal and especially in crisis situations, good PR is an invaluable tool.

Join us on Tuesday, August 23rd for a one-hour recorded teleseminar, “How to Keep the Media Wolves at Bay,” featuring publicity expert Joan Stewart, aka The Publicity Hound, as she interviews Jonathan Bernstein, a crisis public relations expert.

You will learn among other things:

  • The best way to deal with “media wolves” so they don’t eat you alive
  • The top 5 mistakes people make in bad news situations
  • What to say when you can’t answer a question so you don’t start babbling
  • What to do if you suspect the reporter has an agenda and is out to get you
  • How to have your own agenda and make it work for you

Networking begins at 11:30 am, with lunch and the teleseminar to follow promptly at noon.

Cost: $24 for PRSA members, $29 for non-members, $27 for non-profit, and $15 for students.
*No shows will be billed if no prior notice given and only cash and checks accepted at the door

NOTE: To guarantee seating and meal, you must register online by Friday, August 19th.

Click here to register now!

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May 2011 | Lunch N’ Learn: How to Develop an Effective Communication Plan for Disaster Preparedness

EVENT: Develop an Effective Communication Plan for Disaster Preparedness

DATE: Tuesday, May 24, 2011

TIME: 11:30 AM – 1:15 PM (Networking begins at 11:30 AM, with lunch and the program to follow promptly at 12:00 PM)

PLACE: Hilton® Naples, www.hiltonnaples.com, 5111 Tamiami Trail North, Naples, FL 34103

 With the start of the annual Atlantic-basin hurricane season just a few weeks away on June 1, now is the time to develop a disaster communication plan for yourself, company employees and clients to be better prepared to deal with disasters, crisis situations and potential security threats in Southwest Florida.

Lauren Stover, Miami International Airport Director of Public Safety, Security and Communications, Miami-Dade Aviation Department and formerly with The Department of Homeland Security’s Transportation and Security Administration (TSA), is a nationally recognized senior-level public affairs, crisis and aviation expert.

John Wilson, Director of Emergency Management, Lee County, FL Emergency Management Center, is in demand locally and nationally when disaster strikes for his knowledge and experience in preparing for and dealing with natural disasters and the annual Atlantic-basin hurricane season in Lee County and Southwest Florida.

Jennifer James-Mesloh, Ph.D., M.P.A., Florida Gulf Coast University (FGCU), has a background in Communications & Public Affairs and teaches in the FGCU College of Professional Studies. Previously, she successfully managed Lee County Health Department’s response to the H1N1 Virus outbreak a few years ago with Lee County employees and news media outlets.

COST: $24 for PRSA members, $29 for non-members and walk-up attendees, $27 for non-profit, $15 for students and PRSSA members. *No shows will be billed and only checks and cash will be accepted.

REGISTER: You must register online by Friday, May 20th to attend: CLICK HERE TO REGISTER

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Strategic PR in a Lightspeed Environment

Dear PRSA Members & Friends:

As we all gear up for a season of holiday parties and charity events… It is never too late to brush up on your PR strategy to maximize the impact of your message on your audience.

While we discuss PR strategy, I also want to encourage you to think about your personal strategy… and how a PRSA membership can help you achieve your goals.

The Gulf Coast Chapter is offering a half-price membership special. This is a rare opportunity to join a PR association with national affiliation that is making a local impact. Details to the special are below.

Hope to see you at the next luncheon!

Sincerely,

Cyndee Woolley, APR
President, PRSA Gulf Coast Chapter

October 27th — PR Strategy: Best Practices for Strategic Planning in Today’s Lightspeed Environment
Client expectations for successful PR strategy are higher than ever.  In this struggling environment, business owners and corporate CEOs are investing precious dollars into their marketing plans and counting on accurate PR strategy to carry their message to the right audience  – and make an impact.  Please join us as Dr. Terri Bailey, Assistant Professor – Department of Communication and Philosophy at Florida Gulf Coast University, revisits the strategic plan, giving us her expert advice on how to integrate a solid plan into each client’s communications goals, develop a unified campaign theme, and stay on track.

RSVP: ksaenz@neighborhoodamerica.com

Member News

New Member Special!

If you have been on the fence about joining PRSA, now is the time to jump into an organization that will set YOU on the right PR path professionally.

With the funds raised from our September program at Naples Daily News, the Gulf Coast Chapter is offering a half-price new member special in October. The first 10 people to bring a PRSA application and a check for $145, will receive a matching scholarship from the Chapter.

Naples Daily News Survey

The Naples Daily News was very generous to host our meeting in September. In the program, they referenced a survey about their products and upcoming planning.

Please support our local media by giving your feedback through Naples Daily News’ survey.

Ready to Present? PRSA GA 2010 Conference need you on May 6th 2010

You’ve spent years honing your skills as a PR professional. Now share your expertise with over 150 PR professionals from around the Southeast! The PRSA|GA Annual Conference Committee is now accepting presentation submissions for the 2010 PRSA|GA Annual Conference, scheduled for Thursday, May 6, at the Loudermilk Center in Atlanta. Click here for details

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Does Traditional Media Still Matter?

Define the Role Traditional Media Plays in Your Communications Plan

Does Traditional Media Still Matter?
FREE Webinar, Thursday, August 13
3–4 p.m. EDT

With social media seemingly taking over the world, many public relations professionals are wondering if traditional media still matters to their PR strategy. Join the discussion to determine what role traditional media should play and whether it is still an effective way to build awareness and reach your target audience. Join Donald K. Wright, Ph.D., APR, Fellow PRSA, professor of public relations at Boston University, and Annie Jennings, CEO of Annie Jennings PR, as they discuss the value of traditional media.

  • Where traditional media fits in your overall strategy.
  • Techniques to maximize your campaign’s coverage using traditional media.
  • Tactics to build awareness using traditional media.

INSTRUCTOR

Donald Wright, Ph.D., APR, Fellow PRSA, is one of the world’s most published public relations scholars, with a solid footprint on the academic and practitioner sides of the public relations profession. Past recipient of the PRSA Outstanding Educator Award, Dr. Wright is a member of the board of trustees for the Arthur W. Page Society and the Institute for Public Relations.

Annie Jennings, CEO, Annie Jennings PR, is a national publicist specializing in promoting authors and experts to the media. She recently presented to The Harvard Club about top level strategies for communicating via the media, and was an invited guest lecturer for NYU’s Publishing Program and for the American Society Of Journalists & Authors. She has organized numerous radio campaigns for leading publishing houses nationwide, and has booked radio interviews in major markets.

FREE WEBINAR, Thursday, August 13, 3–4 p.m. EDT
PRSA Members FREE/Nonmembers FREE

Register for “Does Traditional Media Still Matter” today!

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