Naples Daily News

The Lighthouse Project – PRSA Lunch N Learn

Join Us for our April Lunch N Learn

Special Guest – Phil Lewis

Topic – The Light House Project and what it means to our community

Tuesday April 24, 2012

11:30 am Welcome, Noon Lunch

 

To Register – Click Here

“Our History, Our Time.” It kicks off an initiative we call the Lighthouse Project.
Phil Lewis

Phil Lewis - Executive Editor and Vice-President of Naples Daily News

The purpose of the Sunday, April 1, edition was to review the region’s rich history, before Collier County’s creation in 1923 and after. It was a team effort as acknowledged on page 112, which features a list of those who helped us compile the supplement.

We believe “Our History, Our Time” will provide useful background information to citizens interested in helping plan the region’s future. That is one keystone of our Lighthouse Project, which is built around our daily motto: “Give light and the people will find their own way.”

We believe we, as a community, need to have knowledge and an appreciation of the past before we can assess where we are today and where we could go in the future.

On April 22, we will publish a second special section, looking at who we are. That will be followed April 29, by a third special section examining where we might be headed.

These three special sections are the first step of our project to be followed by an audit of the community to determine what issues and concerns are foremost in the minds of residents.

As a newspaper we will use this information to better focus our reporting, during this election year and the remainder of the decade as Collier County moves closer to its 100th birthday.

The Purpose:

Give light and the people will find their own way.”

That motto and the accompanying E.W. Scripps lighthouse grace each edition of the Naples Daily News.

In 2012, we intend to turn up the beams coming from that lighthouse, so we can serve our readership in more relevant and significant ways.

With sound journalism, we will prime the pump for a community conversation. Then, we will listen as citizens share their hopes, needs and concerns. Next, we will tailor our future news reporting to the issues that are most important to our readers.

We are calling this initiative the Lighthouse Project, with a subtitle that reads: “Southwest Florida’s past, its present and your vision of the future.” The emphasis will be on “your.”

It will be a regional visioning exercise like none before, with a commitment on our part to monitor progress in a way that only an engaged daily newspaper can.

This project involves everyone at the Naples Daily News from the press room to the advertising department to those who make sure the newspaper is delivered each day.

“We at the Naples Daily News have made a commitment to provide the community improved service and professionalism,” says Publisher and President Dave Neill. “The Lighthouse Project exemplifies this, and going forward, this is our guiding principle. Consequently, we are poised to take a leadership role in producing quality and relevant information, while providing a productive platform for the community to discuss and assemble a blueprint for the future. Our residents and local businesses deserve this.”

On the first Sunday in April, the Daily News will publish a special section on the history of our area, from the early settlers to the present day. This unprecedented look at our past is the first step in fostering a community conversation. We cannot truly know who we are as a community until we understand the past.

On Sunday, April 22, we will publish a second special section. While the first section is a detailed look at yesterday, this section will be about today — who we are as a community.

The third special section will be published Sunday, April 29. It will focus on the future by detailing where recent visioning exercises, some commissioned by local government, say we should be heading.

Those special sections, which are being given top priority in our newsroom, will lead to citizen discussions in May and early June. By closely listening, we will better understand what issues our journalists should be monitoring in hopes of giving the readers the insight and knowledge needed to hold our elected leaders accountable.

The Lighthouse Project won’t end in 2012. It will continue in spirit and practice into 2013 when Collier County and the Naples Daily News celebrate their 90th birthdays. In our vision, we see the Lighthouse Project enduring until our 100th birthday and beyond.

April Lunch N Learn Schedule:

11:30 – 11:55 a.m.  Networking

11:55 a.m. – 12:20 p.m.  Lunch

12:00 – 1:00 p.m.  Phil Lewis – Light House Project

Cost:

$24  PRSA Members  $30  Non-Members  $27  Non-Profits  $15  Students    *No shows will be billed if no prior notice given and only cash and checks accepted at the door  NOTE: To guarantee seating and meal, you must register online by Friday, April 20th.

Phil Lewis Bio

Phil Lewis was named editor and vice president of the Naples Daily News on Aug. 25, 1997. Prior to his appointment, he served 6½ years as managing editor of the Daily News.

Executive Editor Phil Lewis Speaker for Gulf Coast PRSA

Phil Lewis

Lewis joined the newspaper in 1978 as a reporter and served as city editor from 1981 to 1989. Before joining the Daily News in Florida, he was sports editor and later city editor of the Washington C.H. (Ohio) Record-Herald.

Lewis was born in Missouri and went to high school in Springfield, Mo. He is a 1974 graduate of the University of Missouri School of Journalism. He and his wife Cindy, who is an associate dean of student services for Edison State College, have one son, Patrick.

Lewis is a member of the Florida Society of News Editors, and the American Society of Newspaper Editors. He currently is a member of the Naples Press Club.

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Tips for Taking and Submitting Great Photos

Details for our upcoming luncheon on June 22nd are listed below for your reference. I hope that you won’t miss out on this educational program featuring Frank Berna, of Ritz Camera, and Jay Schlichter, Community Editor for the Naples Daily News!

As always, thank you for your support of PRSA!

Sincerely,

Clay W. Cone
President, PRSA Gulf Coast Chapter

June 22 – “Tips for Taking and Submitting Great Photos”
The program will feature Frank Berna, of Ritz Camera, and Jay Schlichter, Community Editor for the Naples Daily News. Berna will present tips for taking top-notch photographs, including lighting and composition and how to size properly for submitting to publications. Schlichter will discuss the types of photographs that news editors are looking for and will offer guidelines for getting your photos published in the newspaper. The cost is $24 per person for PRSA members, $29 for non-members, $27 for non-profits and $15 for students.

Date: Tuesday, June 22
Time: 11:30-1:30 p.m.
Location: Hilton Naples, 5111 Tamiami Trail N. Naples, FL 34103
RSVP: ksaenz@ingagenetworks.com
Reservations must be made by Friday, June 18, 2010

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Welcome 2010

Welcome 2010 (and for many of you, I’m sure, good riddance to 2009)! Despite the very challenging economy, your Public Relations Society of America (PRSA), Gulf Coast Chapter remains active and engaged. It is my goal as your President to make sure that PRSA remains relevant for our profession.
I am truly honored to serve with such a talented and supportive group of officers and directors representing Collier AND Lee counties. I hope that you will join us on Tuesday, January 26th to personally welcome your new 2010 Board of Directors.
Speaking of our January program, we will host a timely and informative panel discussion on “The New News & Citizen Journalism” featuring top editors of the Naples Daily News and Fort Myers News-Press. Further details are listed below.
Again, best wishes for a healthy and prosperous New Year!
Sincerely,
Clay W. Cone
Clay W. Cone
President, PRSA Gulf Coast Chapter

Welcome 2010 (and for many of you, I’m sure, good riddance to 2009)!

Despite the very challenging economy, your Public Relations Society of America (PRSA), Gulf Coast Chapter remains active and engaged. It is my goal as your President to make sure that PRSA remains relevant for our profession.

I am truly honored to serve with such a talented and supportive group of officers and directors representing Collier AND Lee counties. I hope that you will join us on Tuesday, January 26th to personally welcome your new 2010 Board of Directors.

Speaking of our January program, we will host a timely and informative panel discussion on “The New News & Citizen Journalism” featuring top editors of the Naples Daily News and Fort Myers News-Press. Further details are listed below.

Again, best wishes for a healthy and prosperous New Year!

Sincerely,

Clay W. Cone
President, PRSA Gulf Coast Chapter

January 26th – “The New News & Citizen Journalism”
Please plan to join us for a timely and information program on “The New News & Citizen Journalism.” The program will feature a panel discussion with Phil Lewis, Editor of the Naples Daily News, and Cindy McCurry-Ross, Senior Managing Editor for the Fort Myers News-Press. The event begins at 11:30 a.m. with social and networking, with lunch to follow at noon. The cost is $24 per person for PRSA members, $29 for non-members and $15 for students. This program is being generously sponsored by our friends at Business Wire, a global leader in news distribution.

Day: Tuesday, January 26
Time: 11:30-1:30 p.m.
Location: Hilton Naples, 5111 Tamiami Trail N. Naples, FL 34103
RSVP: ksaenz@ingagenetworks.com
Deadline for RSVP is January 22nd

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Strategic PR in a Lightspeed Environment

Dear PRSA Members & Friends:

As we all gear up for a season of holiday parties and charity events… It is never too late to brush up on your PR strategy to maximize the impact of your message on your audience.

While we discuss PR strategy, I also want to encourage you to think about your personal strategy… and how a PRSA membership can help you achieve your goals.

The Gulf Coast Chapter is offering a half-price membership special. This is a rare opportunity to join a PR association with national affiliation that is making a local impact. Details to the special are below.

Hope to see you at the next luncheon!

Sincerely,

Cyndee Woolley, APR
President, PRSA Gulf Coast Chapter

October 27th — PR Strategy: Best Practices for Strategic Planning in Today’s Lightspeed Environment
Client expectations for successful PR strategy are higher than ever.  In this struggling environment, business owners and corporate CEOs are investing precious dollars into their marketing plans and counting on accurate PR strategy to carry their message to the right audience  – and make an impact.  Please join us as Dr. Terri Bailey, Assistant Professor – Department of Communication and Philosophy at Florida Gulf Coast University, revisits the strategic plan, giving us her expert advice on how to integrate a solid plan into each client’s communications goals, develop a unified campaign theme, and stay on track.

RSVP: ksaenz@neighborhoodamerica.com

Member News

New Member Special!

If you have been on the fence about joining PRSA, now is the time to jump into an organization that will set YOU on the right PR path professionally.

With the funds raised from our September program at Naples Daily News, the Gulf Coast Chapter is offering a half-price new member special in October. The first 10 people to bring a PRSA application and a check for $145, will receive a matching scholarship from the Chapter.

Naples Daily News Survey

The Naples Daily News was very generous to host our meeting in September. In the program, they referenced a survey about their products and upcoming planning.

Please support our local media by giving your feedback through Naples Daily News’ survey.

Ready to Present? PRSA GA 2010 Conference need you on May 6th 2010

You’ve spent years honing your skills as a PR professional. Now share your expertise with over 150 PR professionals from around the Southeast! The PRSA|GA Annual Conference Committee is now accepting presentation submissions for the 2010 PRSA|GA Annual Conference, scheduled for Thursday, May 6, at the Loudermilk Center in Atlanta. Click here for details

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NDN Launches Cutting-Edge Media Strategy

Dear PRSA Members and Friends:

We had an exciting focus group at our last luncheon. Moving forward, our priorities will be:

1) Developing more advanced level public relations programs

2) Alternating some locations to be more inclusive to our membership base

3) Start raising scholarships for membership for deserving members and up-and-coming PR professionals

I appreciate the honest and open discussion that our guests provided. This is valuable to keep our organization strong!

Naples_Daily_News_Logo_smallOur next program is September 22nd and is hosted by the Naples Daily News. This program will discuss the NDN marketing strategy as well as offer tips on collaboration opportunities.

Hope to see you there!

Sincerely,

Cyndee Woolley, APR
President, PRSA Gulf Coast Chapter

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