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Gulf Coast PRSA

Board Member Spotlight – Deborah Jonsson


Deborah Jonsson – Avow

Why are you involved in PRSA Gulf Coast Chapter?

Before moving from New York to Naples in 2003, I had been involved with the local and state level School Public Relations Associations including serving as a board member in both. The professional education and networking available through my membership helped me immensely as a new practitioner. When I arrived in Naples, I immediately looked for a local public relations association chapter to engage with. I’ve… Continue reading

IMAGINE SOLUTIONS: The Effects of a World Class Forum on Southwest Florida

Join us for our April Lunch N’ Learn event on Tuesday, April 23rd  at The Hilton Naples:

randy antik imagin solutionsYou are probably familiar with two national forums called TED and The Aspen Institute.  But did you know we have one right here in our own back yard?  “IMAGINE SOLUTIONS” just took place in February and has attracted national sponsorships from GE, CVS/Caremark and Shell Oil Corporation to name a few; and national media partners, such as NOVA, National Geographic Society, the… Continue reading

February PRSA Lunch N Learn – Forward Thinking

Join Us For “FORWARD THINKING” with The Philharmonic Center for the Arts’  

Campaigns Director Rachel Applegate


Rachel Applegate

Rachel Applegate

The Naples Philharmonic Center for the Arts has a 20+ year history with the southwest Florida community and has become a beacon to arts enthusiasts and even influenced the growth of Collier County. That said, how does “The Phil” continue to evolve and  thrive?  Join us for this community case study on how The Phil is forging new partnerships to… Continue reading

Effective Media Buying in Today’s Media Landscape


Jim Poh, Poh Media

Join us for our March Lunch N’ Learn event on Tuesday, March 26th  at The Hilton Naples to hear:

Effective Media Buying in Today’s Media Landscape – with Jim Poh of Poh Media, Sunrise, FL

  • How your advertising dollars can go as far as possible
  • Position your business or organization to receive solid ROI
  • The latest in social media tips to supplement your plan

Jim Poh is a member of (AAAA) American Association of Advertising Agencies… Continue reading

Public Relations Community Showcase for Nonprofits

nonprofit-seminarThe Florida Public Relations Association Southwest Florida Chapter and Public Relations Society of America Gulf Coast Chapter have teamed up to present a Public Relations Community Showcase for Nonprofits on April 19 from 8 to 11 a.m. at the Lee County Election Center in south Fort Myers.

Six local PR and media professionals from Fort Myers and Naples will provide information and tips on the following topics: Writing News Releases, Crisis Communication, Communicating with the Media, Event Planning, Social Media,… Continue reading

Keep Your Eyes and Mind Open to Possibilities – PRSA Gulf Coast Lunch N Learn

January 2013 PRSA Gulf Coast Lunch N Learn

Geri Evans

Join us for our first luncheon event of 2013 on Tuesday, January 22nd at The Hilton Naples to hear Geri Evans, national board member of the Public Relations Society of America.

Geri Evans will speak about the power of networking and building key relationships in her presentation, ‘Keeping Your Eyes and Mind Open to Possibilities.” Geri is making a special trip to Naples just for this presentation and will certainly launch us into 2013 with confidence and… Continue reading

First Year Challenges & Triumphs: Fifth Avenue South’s Business Improvement District

We’re excited about our October Luncheon

Lise Sundrla, Executive Director Fifth Avenue South BID

Lise Sundrla, Executive Director Fifth Avenue South BID

It’s been just over a year since the owners and merchants of Fifth Avenue South joined forces to collectively market their venerable street as Naples’ premier shopping, dining and entertainment destination.

The newly established Business Improvement District (BID), with Lise Sundrla at the helm, was charged with engaging property owners, business owners & citizens; organizing visioning sessions; establishing working committees and a block captain program; and,… Continue reading

Writing for ROI – August Lunch N Learn

“Writing for ROI: How to Craft Your Press Release and Social Messaging to Get the Maximum Payoff”

Laura Sturaitis

Learn how to optimize a press release and your other messaging to get publicity, build brand awareness, increase web traffic, connect with your fans and generate leads online. Uncover how to use the metrics you have to determine the best use of your staff time and budget in charting the course for your PR campaigns.

Laura Sturaitis is Executive Vice President… Continue reading

PRSA Member JoNell Modys Co-Hosts Radio Talk Show

PRSA Gulf Coast chapter member JoNell Modys co-hosted Reel Tallk, Saturday June 23rd on ESPN 770-AM.It is great to see our members out in the community doing their special style of PR.

Here was her quote,

“I’ll be co-hosting Reel Talk tomorrow (Saturday 6/23) morning from 7-9am on ESPN 770-AM.  You can listen at 770 AM in southwest Florida, listen online by clicking the Listen Live button in the upper left at, or download the free iRadioNow app… Continue reading

JA Picks PRSA Gulf Coasts’ Clay Cone for 2012 Collier County Advisory Board


Clay Cone 2012 Publicity Dudes Team

Junior Achievement of Southwest Florida ( named the members of its 2012 Business Hall of Fame, Collier County Advisory Board, which selects Laureates. The chair is John English of Barron Collier Cos. and the vice chair is Dr. Paul Jones. Other members selected to this year’s advisory board are Wilma Boyd, president/CEO of Preferred Travel of Naples; Carleton Case, vice president of business development of Brown & Brown Benefits; Clay W. Cone,… Continue reading

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