Why are you involved in PRSA Gulf Coast Chapter?
Before moving from New York to Naples in 2003, I had been involved with the local and state level School Public Relations Associations including serving as a board member in both. The professional education and networking available through my membership helped me immensely as a new practitioner. When I arrived in Naples, I immediately looked for a local public relations association chapter to engage with. I’ve been a member of our PRSA Gulf Coast Chapter for a number of years. I enjoy networking with members and gain helpful insight from the monthly education presentations.
What position do you currently hold on the board?
About two years ago I decided it was time for me to give back so I joined the Gulf Coast Chapter Board. Currently, I’m serving as Member Recruitment Chair. My affiliation with the Board has been a very positive experience. I’ve been able to participate in Sunshine District leadership programs and attend annual conferences, which in addition to helping with my professional development, connects me with peers from across the state.
How long have you been working for Avow? What is your favorite aspect about working there?
I’m the Public Relations Manager at Avow and I’ve worked there since 2003. Key services at Avow revolve around end-of-life care and grief support – very difficult subjects that require creative public relations efforts to build awareness. We are also a non-profit so we need to fundraise. My work at Avow has been very rewarding and has offered me a wide variety of experience supporting the re-branding of the organization and multi-million dollar fundraising campaigns.
What is your day-to-day like?
A day in the life for the PR Manager at Avow would make your head spin! Today I met with staff to design a community outreach program, created promotional materials for a fall fundraising event, designed and placed advertising for our marketing department, scheduled our television commercial video shoot, reviewed news releases, preliminary design work on an upcoming fundraising campaign logo, answered 25 questions from staff, wrote a thank you note to volunteer photographer, ordered print materials from commercial printer, made a presentation to a local organization we hope to partner with for a future friend-raising event. And that was just by lunch! 🙂
Do you have any hobbies that you enjoy outside of work?
When I’m not working I enjoy time with my husband, children and grandchildren and my dog! I’m a painter, but my creative time is limited. I also enjoy travel; I’m looking forward to a trip to Ireland this fall.