Monthly Archives: August 2012
It’s all about the relationships baby!
Getting good news media coverage for your business or clients is largely affected by your relationship with news media gatekeepers and reporters. But what does a “relationship” with media really entail? Well, for starters, it can’t just be “all about you (or your organization)!”
To help you on your quest to build (or enhance) your relationship with the local media we are turning the tables for this special session. Instead of putting our media… Continue reading
: Public Relations and Communications
: USA-FL-Naples-The Ritz-Carlton, Naples
Angela has been with the Naples, Marco Island, Everglades Convention and Visitors Bureau for five years. She handles travel public relations and communications, working closely with travel writers and editors from around the country and the world to publicize the area as a premiere vacation and business travel destination, and with the bureau to ensure the quality of its marketing communications materials.
A native of London, England, Angela has lived in Naples for 22 years. Her former positions… Continue reading
“Writing for ROI: How to Craft Your Press Release and Social Messaging to Get the Maximum Payoff”
Learn how to optimize a press release and your other messaging to get publicity, build brand awareness, increase web traffic, connect with your fans and generate leads online. Uncover how to use the metrics you have to determine the best use of your staff time and budget in charting the course for your PR campaigns.
Laura Sturaitis is Executive Vice President… Continue reading