Monthly Archives: August 2009
Dear Chapter Leaders:
I am excited to provide you details for our upcoming Membership Campaign – “A Community You Can Count On” which offers new members a free Chapter membership when they join PRSA.
As you know Membership involves you. Once a month, I will send you updates providing you with details to assist your Chapter. Based off your feedback, I will be reviewing the content of these emails and update them to provide you with tips, tools and tactics to best lead your Chapter. This month we will only discuss our Chapter promotion, but stay tuned as a new and improved forum is created to provide you with the tools you need. If there is additional information you think we should be providing – please let me know. In the meantime, enjoy the information about the promotion!
This offer will be the same as the previous free Chapter campaign we ran earlier this year. When a new member joins PRSA national they receive, a free one-year membership to the PRSA Chapter of their choice. PRSA National covers the cost of the first year Chapter dues!
In order to assist you we created a website that provides tips and tools to get the most from this promotion. For this promotion we created additional resources to expand our reach. The resources include:
- Sample prospect letter/email.
- Text to post on social media sites including Facebook, Twitter and LinkedIn.
- Banners for your website.
- PowerPoint slides for you to post on your Chapter website.
- Membership flyer.
In the next few days you will be receiving a packet from us that includes:
- Offer overview and tips.
- Promotional fliers.
- Our generic membership application with a space for the promotion code in the payment section. We do encourage prospects to join online.
This offer is open to new members and reinstating members who have been inactive for at least one year and rejoin as regular members. (Associate members are not eligible).
Reimbursements are made with the monthly payments that National sends to Chapters for dues collected.
At the end of this promotion, we will award the Chapters who have:
- Greatest overall growth during the promotion.
- Most new members specifically from this offer.
Awards are reimbursements towards Chapter professional development expenses; the total number of new members from the promotion determines the award amounts.
What is National Doing?
In addition to providing Chapters with resources we will be doing the following as part of this campaign:
- Direct email to prospects – people who have attended a PRSA PD Event.
- Posting details on all of our social media channels.
- Encouraging key leaders to blog about the value of membership!
- Providing a prominent position on our website.
Your feedback is really important to us. Please take one minute and click here to answer four questions about future promotions, it would be really appreciated.
For those of you who I am just starting to work with. I am really looking forward to growing our community together. Please contact me if you need anything or would like to share ideas, suggestions etc.
Mary Ann T. Green
Membership Chair, PRSA Gulf Coast Chapter
Dear PRSA Members & Friends:
“It isn’t what they say about you, it’s what they whisper,” said Errol Flynn.
Well, we would like to hear what you are whispering about the Gulf Coast Chapter of PRSA… so we are going to bribe you with free food. You were planning on eating lunch on Tuesday August 25th, right? Well come have lunch with us at the Hilton at 11:30 am.
Email your RSVP to email@example.com. Hope to see you there!
Cyndee Woolley, APR
President, PRSA Gulf Coast Chapter
August 25th – Free Lunch at the HiltonJoin your friends at PRSA for a free luncheon. We want to say thank you for your support and learn more about your expectations for the future. This is a casual conversation, so don’t be afraid to speak up.This is open to both members and non-members.AND there will be a nice door prize, courtesy of the Chapter. We have a newly updated media directory. We will do a drawing for 3 lucky winners to get a directory of local media contacts.
September (TBA) – Special luncheon at the Naples Daily News
Define the Role Traditional Media Plays in Your Communications Plan
Does Traditional Media Still Matter?
FREE Webinar, Thursday, August 13
3–4 p.m. EDT
With social media seemingly taking over the world, many public relations professionals are wondering if traditional media still matters to their PR strategy. Join the discussion to determine what role traditional media should play and whether it is still an effective way to build awareness and reach your target audience. Join Donald K. Wright, Ph.D., APR, Fellow PRSA, professor of public relations at Boston University, and Annie Jennings, CEO of Annie Jennings PR, as they discuss the value of traditional media.
- Where traditional media fits in your overall strategy.
- Techniques to maximize your campaign’s coverage using traditional media.
- Tactics to build awareness using traditional media.
Donald Wright, Ph.D., APR, Fellow PRSA, is one of the world’s most published public relations scholars, with a solid footprint on the academic and practitioner sides of the public relations profession. Past recipient of the PRSA Outstanding Educator Award, Dr. Wright is a member of the board of trustees for the Arthur W. Page Society and the Institute for Public Relations.
Annie Jennings, CEO, Annie Jennings PR, is a national publicist specializing in promoting authors and experts to the media. She recently presented to The Harvard Club about top level strategies for communicating via the media, and was an invited guest lecturer for NYU’s Publishing Program and for the American Society Of Journalists & Authors. She has organized numerous radio campaigns for leading publishing houses nationwide, and has booked radio interviews in major markets.
FREE WEBINAR, Thursday, August 13, 3–4 p.m. EDT
PRSA Members FREE/Nonmembers FREE
Peter Shankman’s HARO, Help A Reporter Out, is a wonderful resource for any communications professional. If you haven’t joined already, it’s free and easy to do.
You sign up and receive three or so emails a day from Peter, all with reporters looking for sources.
I joined and my company has landed interviews as a result. No gimmicks. No spam.
Click here to learn how it works.
Treasurer, PRSA Gulf Coast Chapter
A big thanks to those that joined us last week at our Gulf Coast Chapter PRSA meeting at Northern Trust, featuring a teleseminar by Communications Guru Ann Wylie, “Creating Snappy Sound Bites.”
Creating snappy sound bites is just one piece of the puzzle when it comes to writing dynamic news releases or testimonials, but are you approaching it the right way?
Click here to download the PDF handout from the presentation, which includes a writing self-assessment quiz.
Do you agree with what Ann has to say about sound bites, or do you prefer a different approach? Tell us what you think!